Crane Index™ Research › AI Readability 2026 › Hospitality and Leisure
Crane Index™ · Annual edition
UK Hospitality and Leisure AI Readability 2026
As of 1 October 2026, the median UK hospitality and leisure site scored 43 out of 100 on the Crane Index™, the measure of how readably a site presents itself to AI engines. Across the 121 sites a machine could read, scores ran from 21 to 79, a 58-point gap between the strongest and the weakest.
What this measures. The score reads how readably a site presents itself to AI engines: entity markup, structured data and machine resolvability. It is not a measure of design, brand or quality. A site can look excellent to a person and still be hard for a machine to read, and a low score is a readability finding, never a judgement on the business.
The field in 2026
The field was led by Orangetheory Fitness at 79, with Five Guys next at 77. 7 sites cleared 70 out of 100, and 39 scored below 40.
At the foot of the field sat Caesars Entertainment at 21, Cinemark at 23, Burger King at 23. Each is a site a machine struggled to read, not a business doing anything other than well at what it does.
The full 2026 ranking
Composite out of 100, with the three reads behind it: AI Search Readiness (retrieval), Agent Readiness (execution) and Brand Representation.
| Rank | Organisation | Crane Index | Search | Agent | Brand |
|---|---|---|---|---|---|
| 1 | Orangetheory Fitnessorangetheory.com/en-us | 79 | 86 | 83 | 69 |
| 2 | Five Guysfiveguys.com | 77 | 88 | 97 | 47 |
| 3 | Shepherd Neameshepherdneame.co.uk | 76 | 74 | 63 | 90 |
| 4 | FanDuelfanduel.com | 75 | 82 | 84 | 58 |
| 5 | Equinoxequinox.com | 74 | 76 | 77 | 69 |
| 6 | The London Eyelondoneye.com | 72 | 85 | 87 | 44 |
| 7 | Les Millslesmills.com | 71 | 70 | 82 | 60 |
| 8 | Hoseasonshoseasons.co.uk | 69 | 83 | 52 | 73 |
| 9= | Anytime Fitnessanytimefitness.com | 67 | 70 | 86 | 46 |
| 9= | J D Wetherspoonjdwetherspoon.com | 67 | 75 | 90 | 35 |
| 9= | Thorpe Parkthorpepark.com | 67 | 80 | 87 | 35 |
| 12= | Landallandal.com | 66 | 67 | 63 | 68 |
| 12= | Live Nation Entertainmentlivenation.com | 66 | 62 | 86 | 49 |
| 14= | Chester Zoochesterzoo.org | 65 | 79 | 63 | 54 |
| 14= | Havenhaven.com | 65 | 85 | 52 | 57 |
| 14= | Young'syoungs.co.uk | 65 | 72 | 82 | 40 |
| 17= | Franco Mancafrancomanca.co.uk | 64 | 76 | 79 | 37 |
| 17= | Stonegate Groupstonegategroup.co.uk | 64 | 72 | 87 | 34 |
| 19 | Dutch Brosdutchbros.com | 63 | 70 | 86 | 32 |
| 20 | Frankie & Benny'sfrankieandbennys.com | 62 | 78 | 81 | 28 |
| 21= | Blackpool Pleasure Beachblackpoolpleasurebeach.com | 61 | 67 | 82 | 34 |
| 21= | Chessington World of Adventureschessington.com | 61 | 69 | 87 | 26 |
| 21= | Eftelingefteling.com/en | 61 | 66 | 63 | 53 |
| 24= | Bella Italiabellaitalia.co.uk | 60 | 72 | 81 | 28 |
| 24= | Punch Pubspunchpubs.com | 60 | 67 | 87 | 25 |
| 26= | F45 Trainingf45training.com | 58 | 69 | 79 | 25 |
| 26= | GAIL's Bakerygails.com | 58 | 62 | 85 | 28 |
| 26= | Gold's Gymgoldsgym.com | 58 | 77 | 62 | 34 |
| 29= | Away Resortsawayresorts.co.uk | 57 | 66 | 69 | 37 |
| 29= | Bowlerobowlero.com | 57 | 71 | 66 | 34 |
| 29= | Dishoomdishoom.com | 57 | 73 | 65 | 34 |
| 29= | Sphere Entertainmentsphereentertainmentco.com | 57 | 58 | 73 | 41 |
| 33= | Peet's Coffeepeets.com | 56 | 53 | 86 | 28 |
| 33= | Wyndham Hotels & Resortswyndhamhotels.com | 56 | 57 | 66 | 45 |
| 35= | Warner Bros. Studio Tour Londonwbstudiotour.co.uk | 55 | 63 | 87 | 15 |
| 35= | Zizzizizzi.co.uk | 55 | 72 | 65 | 28 |
| 37 | Wagamamawagamama.com | 54 | 71 | 59 | 32 |
| 38= | Crunch Fitnesscrunch.com | 53 | 65 | 62 | 32 |
| 38= | Dairy Queendairyqueen.com/en-us | 53 | 59 | 59 | 41 |
| 38= | Madison Square Garden Entertainmentmsgentertainment.com | 53 | 55 | 73 | 32 |
| 41= | ASK Italianaskitalian.co.uk | 52 | 63 | 65 | 28 |
| 41= | Sweetgreensweetgreen.com | 52 | 62 | 62 | 32 |
| 41= | Third Spacethirdspace.london | 52 | 52 | 82 | 23 |
| 44 | Paultons Parkpaultonspark.co.uk | 50 | 61 | 69 | 19 |
| 45= | BrewDogbrewdog.com | 49 | 50 | 85 | 13 |
| 45= | The O2theo2.co.uk | 49 | 54 | 62 | 32 |
| 47= | Crown Resortscrownresorts.com.au | 48 | 52 | 59 | 32 |
| 47= | Greene Kinggreeneking.co.uk | 48 | 59 | 50 | 34 |
| 47= | Nando'snandos.com | 48 | 53 | 82 | 8 |
| 47= | The Gym Groupthegymgroup.com | 48 | 56 | 62 | 25 |
| 47= | Wynn Resortswynnresorts.com | 48 | 74 | 30 | 40 |
| 52= | Topgolftopgolf.com/us | 47 | 55 | 62 | 23 |
| 52= | Wendy'swendys.com | 47 | 45 | 82 | 13 |
| 54 | Toby Carverytobycarvery.co.uk | 46 | 64 | 50 | 23 |
| 55= | Legolandlegoland.com | 45 | 42 | 68 | 24 |
| 55= | Life Timelifetime.life | 45 | 57 | 62 | 16 |
| 55= | Loungersloungers.co.uk | 45 | 52 | 70 | 13 |
| 58= | Dave & Buster'sdaveandbusters.com/us/en/home | 44 | 52 | 59 | 20 |
| 58= | Drayton Manor Resortdraytonmanor.co.uk | 44 | 50 | 68 | 13 |
| 60= | Forest Holidaysforestholidays.co.uk | 43 | 55 | 63 | 10 |
| 60= | JD Gymsjdgyms.co.uk | 43 | 52 | 65 | 13 |
| 60= | Madame Tussaudsmadametussauds.com | 43 | 42 | 64 | 24 |
| 63= | Barry'sbarrys.com | 42 | 30 | 65 | 30 |
| 63= | David Lloyd Clubsdavidlloyd.co.uk | 42 | 55 | 62 | 8 |
| 63= | Eden Projectedenproject.com | 42 | 52 | 62 | 13 |
| 63= | Europa-Parkeuropapark.de/de | 42 | 48 | 69 | 8 |
| 63= | Miller & Cartermillerandcarter.co.uk | 42 | 44 | 58 | 23 |
| 63= | National Trustnationaltrust.org.uk | 42 | 49 | 68 | 8 |
| 63= | Travelodgetravelodge.co.uk | 42 | 45 | 68 | 13 |
| 70 | Pret A Mangerpret.com/en-US | 41 | 45 | 65 | 13 |
| 71= | 24 Hour Fitness24hourfitness.com | 40 | 35 | 65 | 20 |
| 71= | Butlin'sbutlins.com | 40 | 44 | 62 | 13 |
| 71= | Carl's Jr.carlsjr.com | 40 | 46 | 62 | 13 |
| 71= | Chipotle Mexican Grillchipotle.com | 40 | 47 | 62 | 10 |
| 71= | Côtecote.co.uk | 40 | 38 | 65 | 18 |
| 71= | Domino's Pizzadominos.com | 40 | 44 | 63 | 13 |
| 71= | English Heritageenglish-heritage.org.uk | 40 | 40 | 65 | 15 |
| 71= | Gentinggenting.com | 40 | 38 | 71 | 10 |
| 71= | Nuffield Healthnuffieldhealth.com | 40 | 44 | 68 | 8 |
| 71= | Pelotononepeloton.com | 40 | 42 | 62 | 15 |
| 71= | Starbucksstarbucks.com | 40 | 39 | 62 | 18 |
| 71= | Taco Belltacobell.com | 40 | 45 | 62 | 13 |
| 83= | Accorgroup.accor.com/en | 39 | 46 | 62 | 10 |
| 83= | Krispy Kremekrispykreme.com | 39 | 36 | 65 | 15 |
| 83= | Papa Johnspapajohns.com | 39 | 43 | 63 | 10 |
| 83= | The Cheesecake Factorythecheesecakefactory.com | 39 | 37 | 68 | 13 |
| 87= | Greggsgreggs.com | 38 | 44 | 62 | 8 |
| 87= | Luckin Coffeeluckincoffee.com | 38 | 42 | 63 | 8 |
| 87= | Malmaisonmalmaison.com | 38 | 44 | 62 | 8 |
| 87= | Marston'smarstonspubs.co.uk | 38 | 39 | 68 | 8 |
| 87= | Tenpintenpin.co.uk | 38 | 47 | 57 | 10 |
| 87= | Warner Leisure Hotelswarnerhotels.co.uk | 38 | 49 | 56 | 10 |
| 93= | Coralhelp.coral.co.uk/closed | 37 | 30 | 66 | 15 |
| 93= | Hotel du Vinhotelduvin.com | 37 | 42 | 62 | 8 |
| 93= | Itsuitsu.com | 37 | 40 | 62 | 8 |
| 93= | Ladbrokeshelp.ladbrokes.com/closed | 37 | 30 | 66 | 15 |
| 93= | PortAventura Worldportaventuraworld.com | 37 | 36 | 62 | 13 |
| 93= | SeaWorldseaworld.com | 37 | 38 | 62 | 10 |
| 99= | Betwaybetway.com | 36 | 40 | 56 | 13 |
| 99= | Boyd Gamingboydgaming.com | 36 | 36 | 63 | 8 |
| 99= | Caffè Nerocaffenero.com | 36 | 43 | 56 | 8 |
| 99= | Six Flagssixflags.com | 36 | 43 | 58 | 8 |
| 99= | William Hillwilliamhill.com | 36 | 44 | 56 | 8 |
| 104 | PizzaExpresspizzaexpress.com | 35 | 42 | 53 | 10 |
| 105= | Prezzoprezzo.co.uk | 34 | 42 | 50 | 10 |
| 105= | Showcase Cinemasshowcasecinemas.co.uk | 34 | 33 | 58 | 10 |
| 107= | Bannatynebannatyne.co.uk | 33 | 32 | 58 | 8 |
| 107= | Parques Reunidosparquesreunidos.com | 33 | 34 | 56 | 8 |
| 109= | Everymaneverymancinema.com | 30 | 25 | 58 | 8 |
| 109= | Virgin Activevirginactive.co.uk | 30 | 36 | 46 | 8 |
| 111 | In-N-Out Burgerin-n-out.com | 28 | 29 | 48 | 8 |
| 112 | Subwaysubway.com/en-us | 26 | 30 | 40 | 8 |
| 113= | Arby'sarbys.com | 25 | 33 | 34 | 8 |
| 113= | Buffalo Wild Wingsbuffalowildwings.com | 25 | 32 | 34 | 8 |
| 113= | Dunkin'dunkindonuts.com | 25 | 33 | 34 | 8 |
| 116= | Sonic Drive-Insonicdrivein.com | 24 | 31 | 34 | 8 |
| 116= | Tim Hortonstimhortons.com | 24 | 23 | 34 | 15 |
| 118= | Basic-Fitbasic-fit.com/nl-nl/homepage | 23 | 28 | 34 | 8 |
| 118= | Burger Kingbk.com | 23 | 20 | 34 | 15 |
| 118= | Cinemarkcinemark.com | 23 | 32 | 30 | 8 |
| 121 | Caesars Entertainmentcaesars.com | 21 | 13 | 34 | 15 |
Download this edition: the full field as a spreadsheet (CSV), or the same run as JSON. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.
This is the fixed 2026 edition, pinned to the scan measured 1 October 2026, so the figures on it do not change. The live field, re-run on the first of each month, is on the current Hospitality and Leisure benchmark. For how the score is built, see the methodology.
Licensed CC BY 4.0. Cite as: The Crane Index™, UK Hospitality and Leisure AI readability 2026, The Crane Consultancy, measured 1 October 2026. https://thecraneconsultancy.com/research/hospitality-leisure-ai-readability-2026/