Paid Media & PPC Consultancy
Profit-first PPC across Google, Meta, Microsoft, LinkedIn and Amazon. One senior operator owns the account, audit to invoice, measured against profit rather than clicks.
Speak with NicBusy accounts, flat profit.
Most paid media accounts are busy, not profitable. Impressions climb, the dashboard glows green, and the business is no better off at the end of the quarter than the start. The waste hides in the gap between activity and contribution: budget pointed at the prettiest metric rather than the one the board cares about.
Paid media here starts from margin and works backwards. Budget moves to the campaigns that return contribution, bids are set against the value of a customer, and reporting leads with profit, not clicks. One senior operator runs the account end to end, so the person who sets the strategy is the person in the platform every week.
What a paid media engagement covers.
- Google Search and Shopping
- Microsoft Advertising (Bing)
- Meta (Facebook and Instagram)
- LinkedIn B2B Acquisition
- YouTube and Display Network
- Amazon Performance Ads
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
One senior operator, audit to invoice.
You work directly with the founder, Nicholas Crane, from the first audit through to ongoing optimisation. No junior account managers, no team rotations, no handover documents. The senior named on the proposal is the one doing the work.
Every account, tag manager and dashboard stays under your ownership, wired to server-side tracking and a single profitability model rather than platform-reported vanity numbers. You see what each pound returns, not what each channel claims.
Google Partner and Amazon Ads Partner, with server-side tracking built on a verified Stape partnership. 5.0 on Google from named current clients.
Paid Media questions.
Are you a PPC agency or a consultancy?
A consultancy. One senior practitioner holds the whole engagement, audit to invoice, with no junior handovers. You deal with the founder throughout, not an account-management layer.
Which platforms do you run?
Google Ads and Shopping, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon. The mix is chosen by where your customers actually convert profitably, not by what is easiest to bill.
Can I engage you for paid media only?
Yes. Most clients start with one discipline. Paid media runs perfectly well on its own, and technical SEO, AI search and the data layer are there if and when they earn their place.
How do you measure success?
Against profit and contribution, not clicks or impressions. Server-side tracking and a revenue-linked dashboard tie spend to what it returns, so the number you judge it on is the number that matters to the business.
Engage one, or the full stack.
Most clients start with one discipline and add the others only when they earn their place. Each is a complete engagement on its own, held by the same senior mind.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic