Crane Index™ Research › AI Readability 2026 › Financial Services
Crane Index™ · Annual edition
UK Financial Services AI Readability 2026
As of 1 October 2026, the median UK financial services site scored 45 out of 100 on the Crane Index™, the measure of how readably a site presents itself to AI engines. Across the 122 sites a machine could read, scores ran from 19 to 76, a 57-point gap between the strongest and the weakest.
What this measures. The score reads how readably a site presents itself to AI engines: entity markup, structured data and machine resolvability. It is not a measure of design, brand or quality. A site can look excellent to a person and still be hard for a machine to read, and a low score is a readability finding, never a judgement on the business.
The field in 2026
The field was led by Fidelity Investments at 76, with BlackRock next at 75. 5 sites cleared 70 out of 100, and 39 scored below 40.
At the foot of the field sat Morningstar at 19, Klarna at 20, Regions Financial at 21. Each is a site a machine struggled to read, not a business doing anything other than well at what it does.
The full 2026 ranking
Composite out of 100, with the three reads behind it: AI Search Readiness (retrieval), Agent Readiness (execution) and Brand Representation.
| Rank | Organisation | Crane Index | Search | Agent | Brand |
|---|---|---|---|---|---|
| 1 | Fidelity Investmentsfidelity.com | 76 | 74 | 89 | 66 |
| 2 | BlackRockblackrock.com/us/individual | 75 | 79 | 85 | 60 |
| 3 | BBVAbbva.com/en | 72 | 77 | 82 | 58 |
| 4 | Capital Onecapitalone.com | 71 | 73 | 83 | 56 |
| 5 | Discover Financial Servicesdiscover.com | 70 | 63 | 89 | 58 |
| 6 | Jefferies Financial Groupjefferies.com | 69 | 75 | 87 | 44 |
| 7= | Freddie Macfreddiemac.com | 68 | 68 | 89 | 48 |
| 7= | ICICI Bankicici.bank.in | 68 | 79 | 63 | 62 |
| 7= | Synchrony Financialsynchrony.com | 68 | 73 | 77 | 54 |
| 10= | M&T Bankmtb.com | 66 | 71 | 69 | 58 |
| 10= | MetLifemetlife.com | 66 | 73 | 68 | 58 |
| 10= | PayPalpaypal.com/us/home | 66 | 78 | 83 | 37 |
| 13= | AIGaig.com/home | 65 | 71 | 63 | 60 |
| 13= | Chubbchubb.com/us-en | 65 | 63 | 87 | 46 |
| 13= | Nordeanordea.com/en | 65 | 68 | 69 | 58 |
| 16= | Arch Capital Grouparchgroup.com | 64 | 69 | 87 | 37 |
| 16= | Ping An Insurancepingan.com | 64 | 74 | 83 | 36 |
| 18 | Adyenadyen.com | 62 | 63 | 65 | 58 |
| 19= | Apollo Global Managementapollo.com | 61 | 66 | 62 | 55 |
| 19= | HDFC Bankhdfc.bank.in | 61 | 71 | 86 | 25 |
| 19= | Monzomonzo.com | 61 | 73 | 62 | 48 |
| 22 | Intesa Sanpaolointesasanpaolo.com | 60 | 70 | 66 | 43 |
| 23= | CaixaBankcaixabank.com/home_es.html | 59 | 72 | 62 | 43 |
| 23= | Mizuho Financial Groupmizuhogroup.com | 59 | 63 | 65 | 49 |
| 23= | NatWest Groupnatwestgroup.com | 59 | 72 | 69 | 36 |
| 23= | Stripestripe.com | 59 | 66 | 66 | 44 |
| 27= | Ameriprise Financialameriprise.com | 58 | 55 | 86 | 34 |
| 27= | FISfisglobal.com | 58 | 66 | 74 | 34 |
| 27= | Fiservfiserv.com | 58 | 63 | 68 | 43 |
| 27= | Legal & Generallegalandgeneral.com | 58 | 75 | 63 | 37 |
| 27= | Nationwide Building Societynationwide.co.uk | 58 | 64 | 63 | 48 |
| 32 | Phoenix Groupstandardlifeplc.com | 57 | 65 | 71 | 36 |
| 33= | Principal Financial Groupprincipal.com | 56 | 63 | 63 | 43 |
| 33= | Starling Bankstarlingbank.com | 56 | 66 | 62 | 39 |
| 35= | Wells Fargowellsfargo.com | 55 | 69 | 68 | 28 |
| 35= | Wisewise.com | 55 | 61 | 62 | 43 |
| 37= | Moody'smoodys.com | 54 | 51 | 66 | 44 |
| 37= | Schrodersschroders.com/en/global/individual | 54 | 65 | 65 | 33 |
| 37= | Western Unionwesternunion.com/us/en/home.html | 54 | 75 | 63 | 25 |
| 40= | Aflacaflac.com | 53 | 65 | 71 | 23 |
| 40= | NN Groupnn-group.com | 53 | 63 | 63 | 32 |
| 42 | Credit Agricolecredit-agricole.com | 52 | 68 | 68 | 21 |
| 43= | Ally Financialally.com | 51 | 66 | 63 | 23 |
| 43= | BNYbny.com/corporate/global/en.html | 51 | 64 | 62 | 28 |
| 45= | Citigroupcitigroup.com/global | 50 | 56 | 68 | 25 |
| 45= | Societe Generalesocietegenerale.com/fr | 50 | 52 | 63 | 34 |
| 47= | Interactive Brokersinteractivebrokers.com | 49 | 54 | 65 | 28 |
| 47= | T. Rowe Pricetroweprice.com/en/us | 49 | 57 | 62 | 28 |
| 47= | Travelerstravelers.com | 49 | 61 | 63 | 23 |
| 47= | Truist Financialtruist.com | 49 | 65 | 69 | 13 |
| 51= | Bank of Americabankofamerica.com | 48 | 59 | 62 | 23 |
| 51= | Janus Hendersonjanushenderson.com/en-us | 48 | 61 | 76 | 8 |
| 53= | HSBChsbc.com | 47 | 62 | 68 | 10 |
| 53= | Standard Bank Groupstandardbank.com/sbg/standard-bank-group | 47 | 52 | 56 | 32 |
| 55= | Aberdeen Groupaberdeeninvestments.com/en-us | 46 | 56 | 58 | 23 |
| 55= | KBC Groupkbc.com/en.html | 46 | 38 | 87 | 13 |
| 55= | Manulifemanulife.com/ca/en/personal | 46 | 53 | 63 | 23 |
| 58= | Generaligenerali.com | 45 | 45 | 71 | 20 |
| 58= | TD Bank Grouptd.com/us/en/personal-banking | 45 | 57 | 66 | 13 |
| 58= | UBSubs.com/us/en.html | 45 | 63 | 53 | 20 |
| 58= | Zurich Insurance Groupzurich.com | 45 | 58 | 66 | 10 |
| 62= | CIBCcibc.com/en/personal-banking.html | 44 | 54 | 68 | 10 |
| 62= | Hargreaves Lansdownhl.co.uk | 44 | 49 | 71 | 13 |
| 62= | London Stock Exchange Grouplseg.com/en?gad_source=7&gad_campaignid=22138219600&gclid=CMmlsuWvmJcDFRMGiAkdPHkGMQ | 44 | 57 | 68 | 8 |
| 65= | Deutsche Bankdb.com | 43 | 58 | 62 | 10 |
| 65= | Euronexteuronext.com/en | 43 | 47 | 68 | 13 |
| 67= | 3i Group3i.com | 42 | 47 | 68 | 10 |
| 67= | Aonaon.com/en | 42 | 50 | 62 | 13 |
| 67= | Brookfieldbrookfield.com | 42 | 51 | 68 | 8 |
| 67= | Fannie Maefanniemae.com | 42 | 51 | 62 | 13 |
| 67= | KKRkkr.com | 42 | 51 | 50 | 25 |
| 67= | Marsh McLennanmarsh.com/en/home.html | 42 | 55 | 62 | 10 |
| 67= | OCBCocbc.com/group/gateway | 42 | 39 | 66 | 20 |
| 67= | Robinhoodrobinhood.com/us/en | 42 | 44 | 62 | 20 |
| 67= | U.S. Bancorpusbank.com/index.html | 42 | 51 | 66 | 10 |
| 76= | Commonwealth Bank of Australiacommbank.com.au | 41 | 50 | 65 | 8 |
| 76= | ING Grouping.com | 41 | 50 | 62 | 10 |
| 78= | Australia and New Zealand Banking Groupanz.com.au/personal | 40 | 44 | 63 | 13 |
| 78= | Cincinnati Financialcinfin.com | 40 | 47 | 63 | 10 |
| 78= | Commerzbankcommerzbank.de/group | 40 | 45 | 62 | 13 |
| 78= | Deutsche Boersedeutsche-boerse.com/dbg-de | 40 | 42 | 69 | 10 |
| 78= | Lazardlazard.com | 40 | 46 | 62 | 13 |
| 78= | MSCImsci.com | 40 | 44 | 62 | 13 |
| 84= | DBS Bankdbs.com/default.page | 39 | 33 | 65 | 18 |
| 84= | JPMorgan Chasejpmorganchase.com | 39 | 41 | 62 | 13 |
| 84= | Prudential plcprudentialplc.com/en | 39 | 42 | 62 | 13 |
| 84= | Sun Life Financialsunlife.com/en | 39 | 50 | 56 | 10 |
| 84= | Swedbankswedbank.com | 39 | 41 | 68 | 8 |
| 89= | Danske Bankdanskebank.com | 38 | 37 | 63 | 13 |
| 89= | Evelyn Partnersevelyn.com | 38 | 37 | 63 | 13 |
| 89= | Macquarie Groupmacquarie.com/us/en.html | 38 | 40 | 63 | 10 |
| 89= | Markelmarkel.com | 38 | 43 | 62 | 10 |
| 89= | PNC Financial Servicespnc.com/en/personal-banking.html | 38 | 46 | 57 | 10 |
| 89= | State Streetstatestreet.com/us/en | 38 | 43 | 62 | 10 |
| 95= | Affirmaffirm.com | 37 | 35 | 62 | 13 |
| 95= | AXAaxa.com | 37 | 36 | 62 | 13 |
| 95= | Banco Santandersantander.com/en/home | 37 | 35 | 62 | 13 |
| 95= | Cboe Global Marketscboe.com | 37 | 46 | 56 | 10 |
| 95= | Intercontinental Exchangeice.com/index | 37 | 35 | 68 | 8 |
| 100= | Fitch Ratingsfitchratings.com | 35 | 26 | 61 | 18 |
| 100= | Munich Remunichre.com/en.html | 35 | 44 | 50 | 10 |
| 100= | Stifel Financialstifel.com | 35 | 42 | 50 | 13 |
| 100= | Vanguardinvestor.vanguard.com/corporate-portal | 35 | 31 | 65 | 10 |
| 104 | American Expressamericanexpress.com | 34 | 30 | 65 | 8 |
| 105= | Barclayshome.barclays | 33 | 56 | 30 | 13 |
| 105= | Beazleybeazley.com | 33 | 28 | 55 | 15 |
| 105= | Invescoinvesco.com/us/en/country-splash.html | 33 | 22 | 68 | 8 |
| 105= | Scotiabankscotiabank.com/global/en/global-site.html | 33 | 29 | 62 | 8 |
| 109 | Blockblock.xyz | 32 | 33 | 54 | 8 |
| 110 | Visavisa.com/en-us | 27 | 26 | 48 | 8 |
| 111 | SEBsebgroup.com | 26 | 35 | 34 | 8 |
| 112= | Fifth Third Bancorp53.com | 24 | 22 | 34 | 15 |
| 112= | Lloyds Banking Grouplloydsbankinggroup.com | 24 | 24 | 34 | 15 |
| 114= | Berkshire Hathawayberkshirehathaway.com | 23 | 21 | 40 | 8 |
| 114= | FactSetfactset.com | 23 | 28 | 34 | 8 |
| 116= | Charles Schwabschwab.com | 22 | 18 | 34 | 15 |
| 116= | Close Brothers Groupclosebrothers.com/s | 22 | 24 | 34 | 8 |
| 118= | Aegonaegon.com | 21 | 13 | 34 | 15 |
| 118= | Nomuranomura.com | 21 | 20 | 34 | 8 |
| 118= | Regions Financialregions.com | 21 | 13 | 34 | 15 |
| 121 | Klarnaklarna.com | 20 | 17 | 34 | 8 |
| 122 | Morningstarmorningstar.com | 19 | 18 | 30 | 8 |
Download this edition: the full field as a spreadsheet (CSV), or the same run as JSON. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.
This is the fixed 2026 edition, pinned to the scan measured 1 October 2026, so the figures on it do not change. The live field, re-run on the first of each month, is on the current Financial Services benchmark. For how the score is built, see the methodology.
Licensed CC BY 4.0. Cite as: The Crane Index™, UK Financial Services AI readability 2026, The Crane Consultancy, measured 1 October 2026. https://thecraneconsultancy.com/research/financial-services-ai-readability-2026/