AI Search Optimisation · GEO & AEO
Visibility inside Google AI Overviews and large language models. AI search optimisation built on schema and entity signals, so a model cites you by name.
Speak with NicThe answer is the new front page.
Buyers increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for a recommendation and act on a single synthesised answer. If a model cannot read, trust and cite your business, you are absent from that answer, however well you rank in the blue links.
AI search optimisation is the discipline of being that answer. It is architecture, not copywriting: structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file and the crawl and speed hygiene underneath, all built so a model quotes you by name rather than guessing around you.
What an AI search engagement covers.
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- AI Overviews Visibility
- LLM Citation Strategy
- ChatGPT and Perplexity Visibility
- Entity Graph and Schema
- llms.txt and Machine-Readable Content
Built and measured, not guessed.
The work splits into Answer Engine Optimisation, the structure that wins the direct answer, and Generative Engine Optimisation, the entity and authority signals that make a model recommend you. Both are built and tracked rather than assumed.
This discipline changes month to month, and it is held by one senior practitioner who works in it daily, including building tools with Claude and Gemini. The approach reflects how these systems behave now, not how they worked a year ago.
The practice's own site is built this way and is already cited in AI search. The same entity and schema work applied to your business.
AI Search questions.
What is AI search optimisation?
It is the work that makes AI systems read, trust and cite your business inside their answers, in Google AI Overviews and in models like ChatGPT, Gemini and Perplexity. It splits into AEO, winning the direct answer, and GEO, the signals that get you recommended by name.
How is it different from SEO?
Classic SEO earns a ranking in a list of links. AI search earns a mention inside the generated answer, often before anyone clicks a link. The technical foundations overlap with SEO, but the target is different.
Can you prove it works?
It is measurable. Citations, AI Overview appearances and model recommendations are tracked rather than assumed, and the practice's own site is built this way and is already cited in AI search.
Can I engage you for AI search only?
Yes. It runs as a standalone engagement. It pairs naturally with technical SEO because both rest on schema and entity work, but you can take it on its own.
Engage one, or the full stack.
Most clients start with one discipline and add the others only when they earn their place. Each is a complete engagement on its own, held by the same senior mind.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic