Analytics, Data & Automation
Server-side tracking, dashboards and automation, wired to profit. The measurement spine beneath every channel, and a standalone engagement in its own right.
Speak with NicMost teams fly on numbers they half-believe.
Good media is only as honest as the data beneath it. Broken tracking, leaking conversions, consent handled wrongly and dashboards nobody trusts will quietly distort every decision made on top of them. Most teams are flying on numbers they half-believe.
This is the layer that fixes that: server-side tracking built properly, Consent Mode v2 done right, marketing and revenue dashboards tied to the pipeline, and automation that clears the manual reporting. Whatever you spend is then measured against profit, on numbers you can actually trust.
What a data and automation engagement covers.
- GA4 and Server-Side Analytics
- Consent Mode v2 and Data Integrity
- Marketing and Revenue Dashboards
- CRM and Pipeline Integration
- Workflow and Reporting Automation
- AI Integration (Claude and Gemini)
- API and Systems Connection
The spine beneath everything, or a job on its own.
This is the measurement spine beneath paid media, search and AI, and a standalone engagement in its own right. Agencies and in-house teams bring it in directly when a tracking build or a data problem needs a senior pair of hands, often as specialist white-label support.
The work is hands-on: GA4 and server-side analytics, Consent Mode v2, CRM and pipeline integration, dashboards and workflow automation, with practical AI wired in where it genuinely sharpens a decision. Everything connects to your existing stack and stays under your ownership.
Digital Data and Analytics lead on the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. Verified Stape partnership for server-side tracking.
Data & Automation questions.
Can I engage you for data work only?
Yes. Analytics, tracking and automation are taken on standalone, including white-label and specialist support for agencies and in-house teams. You do not need to buy media to fix the data.
Do you do server-side tracking and Consent Mode?
Yes, both, built properly. Server-side tracking through a verified Stape partnership, and Consent Mode v2 implemented so measurement and compliance hold together rather than fighting each other.
What about AI and automation?
Practical AI and automation are wired in where they sharpen a decision or remove manual work, from Claude and Gemini to bespoke internal tools and API connections, never as a gimmick.
Will this work with our existing stack?
Yes. The work connects to your GA4, CRM, ad platforms and pipeline rather than replacing them, and everything stays under your ownership.
Engage one, or the full stack.
Most clients start with one discipline and add the others only when they earn their place. Each is a complete engagement on its own, held by the same senior mind.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic