About The Crane Consultancy
The Crane Consultancy is not an agency with a founder's name on the door. It is one senior practitioner holding the whole engagement, across paid media, technical SEO, AI search and the data beneath them. The senior mind that wins the work is the senior mind that does the work.
Speak with NicBuilt around seniority, not headcount.
Most agency relationships are won by senior people and run by junior ones. A director earns your confidence at the pitch, then the account is handed down a ladder you never see, to a rotating team carrying a dozen others. The thinking that won you over is gone by the second month.
This practice is the deliberate inverse. One senior operator owns the engagement end to end, so the person setting the strategy is the person in the platform, the code and the data every week. There is no layer between the thinking and the execution, because they are the same person. The book is kept small on purpose, because senior attention is the product and it does not scale the way an org chart pretends.
Nic Crane, Founder.
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement & Commerce Lead at Adapt and Head of Paid Media at Navigate, leading media programmes across attraction, conservation and tourism portfolios. The track record spans B2C and B2B, from global retail to lead generation and full omnichannel e-commerce.
Most recently engaged by The Ardonagh Group and Everywhen as Digital Data & Analytics lead through the Q4 2025 Everywhen brand launch, securing data integrity across a complex multi-organisation migration spanning Towergate Insurance and forty other brands.
Meta Advanced Media Buying Professional. Meta Discovery Commerce certified. Google Partner. Amazon Ads Partner. A power user of HTML, CSS, JavaScript and GTM, applying that depth to the technical and data layers directly rather than briefing them out.
The senior mind that wins the work is the senior mind that does the work.
Four disciplines, one practitioner.
Most consultancies specialise in one thing and refer the rest. Here the four disciplines are held together, because the value is increasingly in the joins between them: the data layer that feeds the bidding, the schema that wins both classic and AI search, the tracking that tells the truth about what every pound returns. Engage one, or the full stack.
A decade across brands large and small.
Before the practice, and through senior agency and in-house roles, Nic has worked with and on a wide range of brands, as account lead on some and as a specialist contributor on others. From global retail and insurance to a long line of travel, heritage and visitor-attraction names, the career has been weighted towards the visitor economy.
- LUSH Cosmetics
- The National Trust
- The Ardonagh Group
- Towergate Insurance
- Everywhen
- Intrepid Travel
- The Mary Rose
- Leeds Castle
- The Roman Baths
- Brighton i360
- Knowsley Safari
- The Lost Gardens of Heligan
- National Marine Aquarium
- The National Museum of the Royal Navy
- Hampshire Cultural Trust
- Peregrine Adventures
- Geckos Adventures
- Andante Travels
- Wightlink
- Heights of Abraham
- Trentham Monkey Forest
- River Dart Country Park
- House of Frankenstein
- Brownsword Hotels
- Brightwater Holidays
- Toms Holidays
- Home Leisure Direct
- Bridle Vehicle Leasing
- Cymphony
- Corston Architectural Details
- L&C
Brands worked with across previous agency and in-house roles, not necessarily clients of The Crane Consultancy.
Bath and Bristol, working everywhere.
The practice operates from Bath and Bristol and works in person across England and Wales, with the rest of the UK and international clients served remotely at full rigour. Pitches and sessions are hosted at the registered London office at 45 Albemarle Street, Mayfair, when an engagement calls for a room in town.
Crane Consultancy Limited, registered in England and Wales (15526285). Google Partner, Amazon Ads Partner and a verified Stape partnership for server-side tracking. 5.0 on Google from named current clients.
About the practice.
Who actually does the work?
Nic Crane, the founder, does the work. There are no junior account managers, no team rotations and no handover documents. The senior named on the proposal is the one in the account, the code and the data every week, audit to invoice.
Why is the practice deliberately small?
Because senior attention does not scale the way an agency org chart pretends it does. The book is kept small on purpose so every engagement gets a senior mind in full, rather than a senior pitch followed by junior delivery.
What does the practice cover?
Four disciplines held by one practitioner: paid media and PPC, technical SEO, AI search optimisation, and the data and automation layer beneath them. Engage one discipline or the full stack.
Where is the practice based?
The practice operates from Bath and Bristol, serving clients across the UK and internationally, with pitches and sessions hosted at the registered London office at 45 Albemarle Street, Mayfair, when an engagement calls for a room in town.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic