Crane Index™ Research › AI Readability 2026 › Consumer Goods
Crane Index™ · Annual edition
UK Consumer Goods AI Readability 2026
As of 1 October 2026, the median UK consumer goods site scored 46 out of 100 on the Crane Index™, the measure of how readably a site presents itself to AI engines. Across the 119 sites a machine could read, scores ran from 21 to 75, a 54-point gap between the strongest and the weakest.
What this measures. The score reads how readably a site presents itself to AI engines: entity markup, structured data and machine resolvability. It is not a measure of design, brand or quality. A site can look excellent to a person and still be hard for a machine to read, and a low score is a readability finding, never a judgement on the business.
The field in 2026
The field was led by Tapestry at 75, with Levi Strauss & Co. next at 71. 3 sites cleared 70 out of 100, and 43 scored below 40.
At the foot of the field sat Rituals at 21, Dr. Martens at 22, The Boston Beer Company at 23. Each is a site a machine struggled to read, not a business doing anything other than well at what it does.
The full 2026 ranking
Composite out of 100, with the three reads behind it: AI Search Readiness (retrieval), Agent Readiness (execution) and Brand Representation.
| Rank | Organisation | Crane Index | Search | Agent | Brand |
|---|---|---|---|---|---|
| 1 | Tapestrytapestry.com | 75 | 75 | 83 | 68 |
| 2= | Levi Strauss & Co.levistrauss.com | 71 | 67 | 88 | 57 |
| 2= | Skechersskechers.com | 71 | 72 | 97 | 44 |
| 4 | Grupo Bimbogrupobimbo.com | 69 | 73 | 69 | 64 |
| 5 | Colgate-Palmolivecolgatepalmolive.com/en-us | 66 | 70 | 74 | 55 |
| 6= | Nikenike.com | 64 | 67 | 71 | 53 |
| 6= | Pumaus.puma.com/us/en | 64 | 59 | 86 | 47 |
| 6= | Shiseidoshiseido.com/us/en | 64 | 66 | 89 | 37 |
| 9= | Mowimowi.com | 63 | 70 | 90 | 28 |
| 9= | VF Corporationvfc.com | 63 | 69 | 65 | 55 |
| 11= | Bakkavorgreencore.com | 62 | 72 | 90 | 25 |
| 11= | Daburdabur.com | 62 | 62 | 89 | 34 |
| 11= | Greencoregreencore.com | 62 | 72 | 90 | 25 |
| 14= | Danonedanone.com | 61 | 65 | 63 | 54 |
| 14= | McBridemcbride.co.uk | 61 | 70 | 79 | 34 |
| 14= | The Campbell's Companycampbells.com | 61 | 67 | 83 | 32 |
| 17= | Bel Groupgroupe-bel.com | 60 | 75 | 82 | 23 |
| 17= | Lactalislactalis.com/fr | 60 | 62 | 87 | 32 |
| 17= | Revolution Beautyrevolutionbeauty.com | 60 | 68 | 85 | 28 |
| 20= | Anta Sportsanta.com | 59 | 65 | 85 | 28 |
| 20= | PZ Cussonspzcussons.com | 59 | 68 | 87 | 23 |
| 20= | Reckittreckitt.com | 59 | 77 | 63 | 37 |
| 20= | Under Armourunderarmour.com/en-us | 59 | 70 | 71 | 37 |
| 24= | Hariboharibo.com/en-us | 58 | 63 | 62 | 49 |
| 24= | McCormickmccormick.com | 58 | 68 | 86 | 21 |
| 24= | On Holdingon.com/en-us | 58 | 62 | 63 | 48 |
| 24= | Procter & Gambleus.pg.com | 58 | 63 | 69 | 43 |
| 24= | The Clorox Companythecloroxcompany.com | 58 | 63 | 69 | 43 |
| 29= | Constellation Brandscbrands.com | 57 | 63 | 85 | 23 |
| 29= | Energizer Holdingsenergizerholdings.com | 57 | 59 | 87 | 25 |
| 29= | Hanesbrandsgildancorp.com/en/gildan-and-hanesbrands-homepage | 57 | 64 | 63 | 43 |
| 29= | Kenvuekenvue.com | 57 | 57 | 87 | 28 |
| 29= | Post Holdingspostholdings.com | 57 | 60 | 85 | 25 |
| 29= | Superdrysuperdry.com | 57 | 51 | 83 | 37 |
| 35 | Georgia-Pacificgp.com | 55 | 54 | 85 | 26 |
| 36= | Church & Dwightchurchdwight.com | 54 | 54 | 66 | 42 |
| 36= | Hormel Foodshormelfoods.com | 54 | 57 | 79 | 25 |
| 36= | The Hershey Companythehersheycompany.com | 54 | 56 | 83 | 23 |
| 39= | Amer Sportsamersports.com | 53 | 59 | 76 | 23 |
| 39= | e.l.f. Beautyelfbeauty.com | 53 | 58 | 61 | 39 |
| 39= | Herbalifeherbalife.com/en-us | 53 | 54 | 83 | 23 |
| 39= | Kerry Groupkerry.com | 53 | 63 | 62 | 34 |
| 39= | L'Orealloreal.com/en | 53 | 43 | 87 | 28 |
| 39= | Lamb Westonlambweston.com | 53 | 63 | 63 | 34 |
| 45= | B&G Foodsbgfoods.com | 52 | 52 | 82 | 23 |
| 45= | Premier Foodspremierfoods.co.uk | 52 | 60 | 87 | 10 |
| 45= | Tootsie Roll Industriestootsie.com | 52 | 61 | 85 | 10 |
| 45= | WK Kelloggwkkellogg.com | 52 | 61 | 62 | 32 |
| 49 | Fever-Treefever-tree.com/en-us | 50 | 57 | 71 | 23 |
| 50= | BrewDogbrewdog.com | 49 | 50 | 85 | 13 |
| 50= | National Beveragenationalbeverage.com | 49 | 53 | 82 | 13 |
| 50= | Warburtonswarburtons.co.uk | 49 | 58 | 65 | 25 |
| 53= | Nicholsnicholsplc.co.uk | 48 | 46 | 87 | 10 |
| 53= | Nomad Foodsnomadfoods.com | 48 | 48 | 84 | 13 |
| 53= | Tyson Foodstysonfoods.com | 48 | 53 | 82 | 10 |
| 56= | Cotycoty.com | 47 | 53 | 62 | 25 |
| 56= | Hain Celestialhain.com | 47 | 46 | 87 | 8 |
| 56= | Mondelez Internationalmondelezinternational.com | 47 | 54 | 62 | 25 |
| 59= | Allbirdsallbirds.com | 46 | 58 | 66 | 15 |
| 59= | Lotus Bakerieslotusbakeries.com | 46 | 47 | 58 | 33 |
| 59= | Mizunousa.mizuno.com | 46 | 49 | 62 | 28 |
| 62 | Henkelhenkel.com | 45 | 52 | 69 | 13 |
| 63= | Puigpuig.com/en | 44 | 49 | 59 | 23 |
| 63= | Tate & Lyletateandlyle.com | 44 | 43 | 68 | 20 |
| 63= | Weetabixweetabix.co.uk | 44 | 45 | 78 | 8 |
| 66 | Keringkering.com/en | 43 | 41 | 46 | 41 |
| 67= | Chapel Downchapeldown.com | 42 | 48 | 66 | 13 |
| 67= | Pernod Ricardpernod-ricard.com/en | 42 | 49 | 68 | 10 |
| 69= | General Millsgeneralmills.com | 41 | 53 | 62 | 8 |
| 69= | Kontoor Brandskontoorbrands.com | 41 | 42 | 62 | 18 |
| 69= | Richemontrichemont.com | 41 | 43 | 69 | 10 |
| 69= | Royal Unibrewroyalunibrew.com | 41 | 40 | 65 | 18 |
| 73= | C&C Groupcandcgroupplc.com | 40 | 42 | 68 | 10 |
| 73= | Edgewell Personal Careedgewell.com | 40 | 46 | 65 | 10 |
| 73= | Pandorapandoragroup.com | 40 | 47 | 62 | 10 |
| 73= | Wolverine World Widewolverineworldwide.com | 40 | 44 | 62 | 13 |
| 77= | Arla Foodsarla.com | 39 | 47 | 63 | 8 |
| 77= | Beiersdorfbeiersdorf.com | 39 | 37 | 68 | 13 |
| 77= | Beyond Meatbeyondmeat.com/en-US | 39 | 46 | 62 | 8 |
| 77= | Carlsbergcarlsberggroup.com | 39 | 45 | 59 | 13 |
| 77= | Conagra Brandsconagrabrands.com | 39 | 41 | 68 | 8 |
| 77= | Hovishovis.co.uk | 39 | 45 | 62 | 10 |
| 77= | Kirin Holdingskirinholdings.com/en | 39 | 48 | 56 | 13 |
| 77= | Oatlyoatly.com | 39 | 53 | 34 | 31 |
| 77= | The Coca-Cola Companycoca-colacompany.com | 39 | 48 | 62 | 8 |
| 86= | Barbourbarbour.com/us | 38 | 36 | 69 | 10 |
| 86= | Campari Groupcamparigroup.com/en | 38 | 37 | 68 | 10 |
| 86= | McCain Foodsmccain.com | 38 | 37 | 68 | 10 |
| 86= | Remy Cointreauremy-cointreau.com/fr | 38 | 44 | 62 | 8 |
| 86= | Saputosaputo.com | 38 | 43 | 62 | 8 |
| 86= | Tata Consumer Productstataconsumer.com | 38 | 40 | 62 | 13 |
| 92= | Asahi Group Holdingsasahigroup-holdings.com | 37 | 42 | 62 | 8 |
| 92= | Bacardibacardilimited.com | 37 | 40 | 62 | 8 |
| 92= | Heinekenheineken.com/global/en/home | 37 | 40 | 62 | 10 |
| 92= | ITCitcportal.com | 37 | 35 | 62 | 13 |
| 92= | William Grant & Sonswilliamgrant.com | 37 | 35 | 68 | 8 |
| 97= | Essityessity.com | 36 | 37 | 62 | 10 |
| 97= | Fonterrafonterra.com/nz/en.html | 36 | 37 | 62 | 10 |
| 97= | Mulberrymulberry.com/us | 36 | 34 | 65 | 8 |
| 100= | Anheuser-Busch InBevab-inbev.com | 35 | 36 | 62 | 8 |
| 100= | Brown-Formanbrown-forman.com | 35 | 40 | 56 | 10 |
| 100= | LVMHlvmh.com/en | 35 | 36 | 62 | 8 |
| 100= | Molson Coors Beverage Companymolsoncoors.com | 35 | 33 | 63 | 8 |
| 100= | Red Bullredbull.com/us-en | 35 | 43 | 53 | 8 |
| 105 | PepsiCopepsico.com | 34 | 36 | 58 | 8 |
| 106= | Keurig Dr Pepperkeurigdrpepper.com | 33 | 34 | 56 | 8 |
| 106= | Li-Ninglining.com | 33 | 18 | 61 | 20 |
| 106= | Oriflameoriflame.com | 33 | 27 | 57 | 15 |
| 109= | Burberryburberry.com | 32 | 21 | 59 | 15 |
| 109= | Newell Brandsnewellbrands.com | 32 | 26 | 62 | 8 |
| 109= | The Kraft Heinz Companykraftheinzcompany.com | 32 | 31 | 58 | 8 |
| 109= | The Swatch Groupswatchgroup.com/en | 32 | 30 | 56 | 10 |
| 113 | Spectrum Brandsspectrumbrands.com | 31 | 27 | 58 | 8 |
| 114 | Chobanichobani.com | 29 | 20 | 58 | 8 |
| 115 | Deckers Brandsdeckers.com | 28 | 29 | 46 | 8 |
| 116 | Yakult Honshayakult.co.jp | 26 | 31 | 40 | 8 |
| 117 | The Boston Beer Companybostonbeer.com | 23 | 26 | 34 | 8 |
| 118 | Dr. Martensdrmartens.com | 22 | 25 | 34 | 8 |
| 119 | Ritualsrituals.com | 21 | 21 | 34 | 8 |
Download this edition: the full field as a spreadsheet (CSV), or the same run as JSON. Licensed CC BY 4.0, so it is yours to publish and build on with attribution. Every unreadable site carries empty score cells, never a zero.
This is the fixed 2026 edition, pinned to the scan measured 1 October 2026, so the figures on it do not change. The live field, re-run on the first of each month, is on the current Consumer Goods benchmark. For how the score is built, see the methodology.
Licensed CC BY 4.0. Cite as: The Crane Index™, UK Consumer Goods AI readability 2026, The Crane Consultancy, measured 1 October 2026. https://thecraneconsultancy.com/research/consumer-goods-ai-readability-2026/