AI Visibility
Three free diagnostics, one machine-readability question each. Can AI find and cite you, can an agent act on you, and does the machine layer know who you are. Enter your URL once and run it through any one, or all three. Each reads your live site the way a model or agent does and returns a Crane Index™ in seconds.
Run a free scanRetrieval, execution, representation.
As AI shifts from answering questions to taking actions, being legible to the machine splits into three reads: retrieval, execution and representation. Enter your URL once below, then run it through any one, or all three. No sign-up, no whole-site crawl, just your URL and an instant, itemised Crane Index™. Add a comparison to line yourself up against a competitor, or across your own key pages, side by side.
Enter your URL · run it through any or all three reads · instant Crane Index™
The all-in-one Get your Crane Index™ One URL, all three reads run together, one score. The fastest way to see where you stand. Run all threeor run one read at a time
Deterministic, not guesswork.
Enter a URL and the scanner fetches the live page, reads its HTML, structured data and well-known files the way a model or agent reads them, and returns a score broken down by dimension with the exact signal behind every check. Every result is deterministic: no JavaScript execution, no third-party APIs, no black box, and nothing stored against your URL beyond an anonymised log. It is the same standard the practice holds its own work to, made public.
A score you can take to the board.
Every scan returns a Crane Index™ out of 100, a band, and each check itemised with the signal behind it and what to change, downloadable as a board-ready report. Below is the practice's own site, scored on its Brand Representation scanner. We publish nothing we do not hold ourselves to, and this is built by the practitioner who led paid media for the LUSH Cosmetics global digital transformation across sixteen markets.
- Entity definition Identity
- Authoritative sameAs links Disambiguation
- Credentialed authorship Authority
- Representation & usage rights Rights
The standard behind the score.
The scan is the start. The Crane Index™ is the standard it draws on, and it can watch your score for you: scheduled re-scans and an alert when your score makes a sustained move, not on the day-to-day noise. We hold the Index to the whole market too. Our Crane Index™ Research ran the FTSE 100 and the UK's biggest online retailers through the same three reads, and nearly half could not be read by a machine at all.
See what the Index measures, and enrol a domain free. Explore the Crane Index →
Earn the mark.
A strong result is worth showing. Pass one scanner at 90 or above and you earn Certified; all three at 90 or above earns Verified; all three at 95 or above earns Crane Elite, in platinum. Each mark is a small, minimalist emblem that links back to your live result, drawn live from your real scores, so it cannot be faked and can be revoked if misused. This practice holds itself to Elite.
AI visibility questions.
What does AI visibility actually mean?
Whether AI systems can work with your site at all: find and cite it, take action on it, and identify you correctly. It is a different question from how you rank in classic search, and most sites have never measured it.
How is this different from an SEO audit?
Classic SEO asks how you rank on a results page. These diagnostics ask whether a model or agent can retrieve, operate and represent you directly, which is where a growing share of decisions now happens. The disciplines overlap; the emphasis does not.
What do I get at the end?
An instant score out of 100, a band, and every check itemised with the exact signal behind it and what to change. You can download the result as a board-ready report.
Do you store my site or my results?
No. The scan reads your live page server-side and returns a score; nothing is kept against your URL beyond an anonymised log. There is no account, and no crawl of your wider site.
Which scanner should I run first?
Start with retrieval, the AI Search Readiness scanner: being found and cited is the precondition for the other two. Then execution and representation, in that order, for the full picture.
A scanner finds the obvious. The audit finds the rest.
The scanners read what is visible on a single page. A forensic AI visibility audit goes deeper across all three layers: the schema and entity work that makes you retrievable and identifiable, the edge and action surface an agent needs, and the authority signals that keep your story in your own words. One senior practitioner holds the whole engagement, audit to invoice.
Speak with NicNot ready to talk? Read how the work is done, or see how AI search optimisation works.
The shift, on the record
The move to AI answers is documented, not a hunch. In 2026, Google reported that its AI Mode in Search had passed a billion monthly users. What those users can be shown of you comes down to the machine-readable layer of your site, the structured data Google Search Central documents. The question is no longer whether a buyer asks an AI about your market, but whether it can read you, and represent you accurately, when they do.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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