The Crane Standard
once a week.
The senior view on the AI shift, PPC, technical SEO and analytics. One considered, profit-first read each week on what actually changes what you should do next, filtered, weighted and signed off by Nic Crane. Read by the people who carry the number.
Subscribe freeMost marketing newsletters are noise on a schedule.
This is not that. Every week I take the handful of things that genuinely moved, across the AI shift, PPC, technical SEO and analytics, and write down what they mean for what you should do next. Not a roundup of everyone else's takes, not reheated news. One senior view, plainly stated, that you can act on before lunch.
It goes to founders, marketing leads and the people accountable for the result. Every issue is edited and signed off by me, so what lands is my judgement. If you would rather think than scroll, it will save you an afternoon a week.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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Before you subscribe.
How often does it arrive?
Once a week. One considered email, not a daily drip. If a week has nothing worth your time, I would rather send nothing than pad it out.
Who actually writes it?
Nic Crane. I decide what is worth writing about, and every issue is edited and signed off by me before it goes out. It is one senior view, held to my judgement, which is the whole point of it.
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Whichever you prefer. The same edition goes to inbox subscribers and to the LinkedIn newsletter, and it is published here on the site. Pick the one you already read.
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Is it free?
Yes. The Crane Standard is free. If you want a senior pair of eyes on your own account, that is what the consultancy is for.