Crane Index™ Research
First-party benchmarks of how ready Britain's biggest organisations are for AI-driven discovery. Every site is given the same three reads, can AI find you, can an agent act on you, does AI know who you are, every company is named, every score can be verified live on our scanners, and every cohort is re-scanned so the movement becomes public record.
The FTSE 100
Britain's largest companies, and budget bought none of them legibility. More than half of the sites approached could not be read by a machine at all, and the representation read collapsed to a median of 15 out of 100.
UK Ecommerce Top 100
Retail's front door is shut to machines: 44 of the biggest storefronts refused an automated reader outright. Of the 77 that could be read, the field is topped not by a giant but by Riverford, at 62, with Amazon UK on 20.
Deterministic, archived, and built to be checked.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's primary public site. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, the constituent lists are pinned beside the results, and the full dated result sets are archived so each re-run publishes the movement, not just a snapshot. Any score in any table can be re-measured in about a minute on the free scanners.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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