Insights
Profit-first thinking,
Profit-first thinking,
plainly stated.
Senior-led writing on PPC, AI search and technical SEO, written and signed off by the founder, Nicholas Crane.
Paid Media
Your budget has a right answer
AI Search
AI Visibility: the three questions every machine asks about your business
AI Search
What is Answer Engine Optimisation (AEO)?
AI Search
Be the answer: how AI search decides who it cites
Data
Your CRM is lying about where leads come from
Technical SEO
Schema is how you win Google and AI at once
Paid Media
The efficiency ceiling: why more PPC budget stops working
Analysis
Most PPC spend is optimism with a budget
The Crane Briefing
The senior read,
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
Hear 30 seconds, in Nic's own voice
Join readers of The Crane Briefing.