Insights
Profit-first thinking,
Profit-first thinking,
plainly stated.
Senior-led writing on PPC, AI search and technical SEO, written and signed off by the founder, Nicholas Crane.
Paid Media
Some Businesses Should Bid Up on a Sunny Day. Others Should Spend Less
AI Search
The Fewer People Who Visit Your Site, the More Each One Is Worth
Paid Media
Google Ads Widens Where Your Budget Lands on 1 September. Fix What You Count First
Analysis
AI Overviews Are Costing You Clicks. Fix Your Attribution First
Data
Marking your own homework
AI Search
The FTSE 100 and Amazon Failed the Same Test. We're Running Every Industry Through It Next.
Paid Media
Your budget has a right answer
AI Search
AI Visibility: the three questions every machine asks about your business
AI Search
What is Answer Engine Optimisation (AEO)?
AI Search
Be the answer: how AI search decides who it cites
Data
Your CRM is lying about where leads come from
Technical SEO
Schema is how you win Google and AI at once
Paid Media
The efficiency ceiling: why more PPC budget stops working
Analysis
Most PPC spend is optimism with a budget
The measured work sits alongside the writing: the Crane Index™ research programme benchmarks AI visibility industry by industry, every company named and every cohort re-run monthly.
The Crane Standard
The senior read,
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
Hear 30 seconds, in Nic's own voice
Join readers of The Crane Standard.