Insights

Profit-first thinking,
plainly stated.

Senior-led writing on PPC, AI search and technical SEO. No content mill, no ghostwriters. Every piece is written by the founder, Nicholas Crane.

Analysis · Latest

Most PPC spend is optimism with a budget

A profit-first reading of why so many paid media accounts stay busy and unprofitable, and the handful of questions that reveal which kind you have.

Nic Crane