Crane Intelligence™
the whole picture.
Your paid, organic, AI search and CRM data pulled into a single living dashboard, every channel held to the same definition of profit. Built for your business, not dropped in from a template, and honest enough to make decisions from.
Speak with NicNot more data. One view you can trust.
Most businesses are not short of data. It sits scattered across ad platforms, analytics, search consoles and a CRM, none of which agree with each other, so every month becomes a scramble and decisions get made on whichever number is closest to hand. Crane Intelligence replaces that with a single, living dashboard that ties spend to pipeline and measures every channel against the same definition of profit. It becomes the screen the business opens first, not the place a report eventually arrives.
A single source of truth, tied to profit.
The value is not another chart. It is one place where the numbers agree with each other and with the bank. Paid media, organic and AI search visibility and the revenue in your CRM are wired together through server-side tracking and a consistent profitability model, so a pound of spend can be followed all the way to a pound of margin. When every channel is held to the same standard, the flattering platform metrics fall away and the real picture is left.
Paid, organic, AI search and CRM in one view, every channel measured against the same definition of profit. See it in practice →
Eight things every dashboard does.
No single feed makes a dashboard trustworthy. These are wired together, then read by the person who does the work.
Every channel, one view
Paid media, organic search, AI search visibility and CRM pipeline on a single screen, rather than four tabs that never quite reconcile.
A server-side backbone
The data runs through server-side tracking, so figures are measured once and consistently rather than pieced together from each platform's own version of events.
Profit, not vanity
Every channel is held to the same definition of profit, so spend is judged on the margin it returns, not the clicks or impressions it can claim.
Pipeline, not just leads
The CRM's revenue and pipeline are tied back to the spend that created them, so the high-value orders that never touch a cart are finally visible.
Built for your decisions
The metrics, segments and thresholds are chosen around the calls your business actually makes, not inherited from a generic template.
Live, not monthly
It updates as the data lands, so you open it when a question arises instead of waiting for a deck that describes a month already gone.
Forensic and commercial
It is read the way the work is done, forensically on the detail and commercially on what it means, by the person accountable for the result.
Honest by design
Nothing is dressed up. If a channel is not paying back, the dashboard says so plainly, because a source of truth is only useful if it tells the truth.
The screen you open first.
Crane Intelligence is built per engagement and kept live, so the account is always read against the current picture rather than last month's. The reporting scramble disappears, and the conversation moves from what happened to what to do next.
Paid, organic, AI search and CRM, wired through server-side tracking, measured on profit, built for the decisions you actually make.
How the dashboards work.
Is this just another reporting dashboard?
No. Most dashboards restate what each platform already says, in its own flattering terms. Crane Intelligence ties spend to pipeline and holds every channel to the same definition of profit, so the numbers agree with each other and with the bank. It is a surface for decisions, not a monthly report.
What data does it bring together?
Paid media across Google, Microsoft, Meta and LinkedIn, organic and AI search visibility, and the pipeline and revenue from your CRM, wired through server-side tracking so the figures are consistent rather than a set of platform-by-platform guesses.
Is it a template?
No. Each dashboard is built around the decisions your business actually makes, not dropped in from a generic layout. The metrics, the segments and the thresholds are yours, and it earns its place by being the screen you open first.
How often does it update?
It is live. You open it whenever you need it rather than waiting for a monthly deck, and it reflects the data as it lands, so the conversation is about what to do next, not what happened last month.
See your whole picture on one screen.
Crane Intelligence is built for selected engagements, around the decisions your business needs to make. Tell me where your data sits today and the calls you are trying to make from it, and I will show you what a single, honest view would put in front of you.
Speak with NicThe senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, in paid media, AI search and technical SEO. Filtered, weighted and personally signed off by me.
Nic CraneFounder, The Crane Consultancy