Contracts, delivered.
Senior-led paid media, technical SEO and AI search for freight, logistics, haulage and transport firms, built to win contracts and qualified quotes rather than one-off enquiries.
Built for transport and logistics.
Logistics is usually bought by a few people in a business, on contracts, after a quote and often a tender. Many enquiries are one-off jobs, the wrong route or below the volume you can serve profitably, and an account judged on cost per enquiry will find more of them.
The work here is built around the contracts you want. Campaigns target the services, routes and sectors you serve, enquiries are qualified and tracked into your CRM so spend is judged on quotes won, and service, depot and coverage pages are built so search engines and AI assistants can read what you move and where.
What a transport and logistics engagement covers.
- Search campaigns by service, route and region
- LinkedIn campaigns for logistics decision-makers
- Quote and contract tracking into your CRM
- Driver and warehouse recruitment campaigns
- Local search for depots and sites
- Technical SEO for service and coverage pages
- AI search visibility for supplier research
One senior mind, audit to invoice.
One senior operator runs the campaigns and the measurement, so budget follows the services and regions that produce contracts rather than the most enquiries.
Every enquiry is followed into your CRM, so the account is judged on qualified quotes and contracts won, not on form fills.
How the sector reads to AI.
In the Crane Index scan of 1 October 2026, the Transport and Logistics benchmark scored the websites of 107 organisations for AI readability, how well AI systems can read them. The median score was 44 out of 100, and 3 scored 70 or more. Agility led, at 73. Read the Transport and Logistics benchmark.
Your own site can be scored the same way, free, so you can see where it sits against the sector before any work starts. Get your Crane Index score.
Transport and Logistics questions.
We get enquiries we cannot serve. Can that be fixed?
Usually. Campaigns are narrowed to the services, routes, regions and volumes you want, with wording and form questions that screen out work you would turn down, and the account is judged on qualified quotes rather than enquiries.
Is LinkedIn worth it for logistics?
It can be, because it targets by job title and company size, which suits a sale made by a few people in each business. It is judged on qualified pipeline rather than clicks, and dropped if it does not produce it.
Do buyers use AI assistants to find a logistics supplier?
Some do. When they do, the answer draws on websites it can read, including services, coverage and accreditations. The work makes those pages readable, and the Crane Index benchmark below shows how the sector's sites score today.
The full stack, on one desk.
Every sector engagement draws on the same four disciplines, held by one senior practitioner. Take one, or the whole stack.
Creator of the AI Readability Suite
Senior work, sector by sector.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me about your transport and logistics business and where you want to be, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with NicThe senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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