Subscribers who stay.
Senior-led paid media, technical SEO and AI search for publishers, broadcasters, streaming, live events and entertainment brands, measured on subscriptions and tickets rather than sign-ups.
Built for media and entertainment.
Media and entertainment sell subscriptions and tickets, often to the same people several times a year. Launch and on-sale dates are fixed, demand rises and falls within days, and a subscriber who cancels after a free trial can cost as much to acquire as one who stays. An account judged on sign-ups cannot tell them apart.
The work here is built around the release calendar and the customer who stays. Campaigns are planned to launches, on-sales and renewals, subscription and ticket outcomes are passed back to the ad platforms so they learn which customers last, and title, event and programme pages are built so search engines and AI assistants can read what is on, when and where.
What a media and entertainment engagement covers.
- Launch and on-sale campaign planning
- Trial-to-paid and subscription tracking
- Ticketing and live event campaigns
- Paid social and YouTube for audiences
- Retention and win-back audiences where your data allows
- Technical SEO for title, event and programme pages
- AI search visibility for what's on
One senior mind, audit to invoice.
One senior operator plans the year around your release and event calendar, moving budget into each launch and out again rather than spending evenly.
Measurement follows a customer from the first click to a paid subscription or a ticket, and where your systems allow, to whether they renewed, so budget is judged on paying customers.
How the sector reads to AI.
In the Crane Index scan of 1 October 2026, the Media and Entertainment benchmark scored the websites of 125 organisations for AI readability, how well AI systems can read them. The median score was 42 out of 100, and 3 scored 70 or more. Faber & Faber and Nintendo led jointly, at 76. Read the Media and Entertainment benchmark.
Your own site can be scored the same way, free, so you can see where it sits against the sector before any work starts. Get your Crane Index score.
Media and Entertainment questions.
Can you tell which campaigns bring subscribers who stay?
Usually. Where your subscription platform can pass back whether a trial became a paying account, campaigns are judged on that rather than on sign-ups, and the ad platforms are told which customers to look for.
Can you plan around fixed launch and on-sale dates?
Yes. Campaigns, audiences and pages are prepared before the date, so spend can rise the moment tickets or a title go live and fall back once demand fades.
Do audiences use AI assistants to decide what to watch or book?
Some do. When they do, the answer draws on websites it can read, including listings, dates and venues. The work makes those pages readable, and the Crane Index benchmark below shows how the sector's sites score today.
The full stack, on one desk.
Every sector engagement draws on the same four disciplines, held by one senior practitioner. Take one, or the whole stack.
Creator of the AI Readability Suite
Senior work, sector by sector.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me about your media and entertainment business and where you want to be, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with NicThe senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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