Connected, and kept.
Senior-led paid media, technical SEO and AI search for broadband, mobile and business telecoms providers, measured on orders and connections rather than availability checks.
Built for telecommunications.
Telecoms buyers check availability, compare price and speed, and often buy through comparison sites. The customer worth paying for is the one who completes an order and is connected, or for business telecoms the one who signs a contract, and a campaign judged on postcode checks cannot see either.
The work here follows the order to the connection. Campaigns target the areas you serve and the products you want to grow, orders and installs are passed back from your order system or CRM where it can share them, and coverage, package and pricing pages are built so search engines and AI assistants can read what you offer and where. Speed and price claims in UK ads must be substantiated under the CAP Code, so copy is written to what you can evidence.
What a telecoms engagement covers.
- Search campaigns targeted to your coverage
- Order, install and contract tracking
- Business telecoms lead generation
- Local search and coverage pages
- Ad copy written to the CAP Code
- Technical SEO for package and pricing pages
- AI search visibility for provider research
One senior mind, audit to invoice.
One senior operator runs the campaigns and the measurement, so budget follows the areas and packages that produce connections rather than the ones that produce the most availability checks.
Orders are tracked from the first click through to installation where your systems allow, so the account is judged on customers connected.
How the sector reads to AI.
In the Crane Index scan of 1 October 2026, the Telecommunications benchmark scored the websites of 133 organisations for AI readability, how well AI systems can read them. The median score was 48 out of 100, and 5 scored 70 or more. Wessex Internet led, at 78. Read the Telecommunications benchmark.
Your own site can be scored the same way, free, so you can see where it sits against the sector before any work starts. Get your Crane Index score.
Telecommunications questions.
Can you limit advertising to the areas we serve?
Yes. Campaigns are targeted to your coverage, down to postcode areas where the platform allows, so budget is not spent on people who cannot buy from you.
Can you measure connections, not just availability checks?
Usually. Where your order system or CRM can pass back an order or a completed install, each one is tied to the campaign that produced it. Where it cannot, the closest measurable step is tracked instead and labelled as such.
Do customers use AI assistants to choose a provider?
Some do. When they do, the answer draws on websites it can read, including coverage, packages and prices. The work makes those pages readable, and the Crane Index benchmark below shows how the sector's sites score today.
The full stack, on one desk.
Every sector engagement draws on the same four disciplines, held by one senior practitioner. Take one, or the whole stack.
Creator of the AI Readability Suite
Senior work, sector by sector.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me about your telecommunications business and where you want to be, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with NicThe senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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