PPC & SEO for B2B Services
Senior-led paid media, technical SEO and AI search for professional and B2B service firms, built to generate qualified pipeline rather than unqualified form fills.
Speak with NicBuilt for professional & b2b services.
Professional and B2B services do not sell on volume. The value of a single client is high, the decision involves several people, and a hundred junk enquiries are worth less than three good ones. Yet most accounts are optimised to cost-per-lead, which rewards exactly the wrong thing.
The work here is built for qualified pipeline: campaigns targeted at genuine decision-maker intent, content and authority signals that earn trust before a conversation, and full attribution from the first click through to the CRM, so you optimise to revenue and lead quality rather than raw lead count.
What a B2B engagement covers.
- Google Search for high-intent demand
- LinkedIn for role and account targeting
- Lead quality and pipeline tracking
- Full lead-to-CRM attribution
- Technical SEO and authority content
- AI search visibility for vendor research
- Server-side tracking and Consent Mode v2
One senior mind, audit to invoice.
One senior operator runs acquisition and measurement together, targeting the specific roles and intent that signal a real buyer, and tuning the account to the leads that become pipeline rather than the ones that are merely cheap.
Attribution is built end to end, from click to CRM, so every enquiry carries its full journey into your sales process. That same data layer can be delivered as a standalone engagement where the marketing is handled elsewhere.
Trusted by B2B and professional service firms including an international, multi-brand language services group, with full lead-to-CRM attribution rebuilt across the estate. The track record spans B2C and B2B lead generation.
Professional & B2B Services questions.
We get leads but they are low quality. Can you fix that?
Yes, this is the most common B2B problem. The account is retargeted at genuine decision-maker intent and tuned to the leads that become pipeline, with measurement set up around lead quality and revenue rather than raw cost-per-lead.
Can you connect campaigns to our CRM?
Yes. Full lead-to-CRM attribution is core to the work, so each enquiry arrives with its first and last-touch journey attached, and you can see which spend actually creates pipeline. Zoho, HubSpot and Salesforce are all supported.
Is LinkedIn worth it for our market?
Often, for B2B. Where your buyers are reachable by role, company or seniority, LinkedIn earns its place in the mix; where they are not, budget goes where they actually are. The mix follows the evidence.
The full stack, on one desk.
Every sector engagement draws on the same four disciplines, held by one senior practitioner. Take one, or the whole stack.
Senior work, sector by sector.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me about your professional & b2b services business and where you want to be, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic