PPC & SEO for Financial Services
Senior-led paid media, technical SEO and AI search for financial services and insurance brands, built for trust, compliance and measurable, attributable growth.
Speak with NicBuilt for financial services & insurance.
Financial services and insurance carry constraints most sectors never face: regulated claims, sensitive data, consent that has to be right, and a buyer who will not act without trust. Marketing that ignores any of these is either ineffective or a liability.
The work here treats compliance and performance as the same job. Campaigns and content are built to earn trust and stand up to scrutiny, consent and tracking are implemented properly so measurement and data protection hold together, and growth is attributable end to end rather than estimated.
What a financial services engagement covers.
- Compliant paid search and social
- Trust-led content and authority SEO
- Consent Mode v2 and data integrity
- Server-side tracking and attribution
- Technical SEO and structured data
- AI search visibility for high-trust queries
- CRM integration and lead attribution
One senior mind, audit to invoice.
One senior practitioner owns the engagement, balancing performance against the regulatory and data constraints the sector demands, rather than leaving compliance as someone else's problem after the campaign ships.
The measurement layer is built with consent and data integrity at its core, so growth is clean, attributable and defensible. This is the same discipline applied to complex, multi-brand financial estates at enterprise scale.
Digital Data and Analytics lead on the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands.
Financial Services & Insurance questions.
Can you work within our compliance requirements?
Yes. Compliance is treated as part of the work, not an afterthought. Campaigns, claims and content are built to stand up to scrutiny, and the measurement layer is designed around consent and data protection from the start.
How do you handle consent and sensitive data?
Through Consent Mode v2 and server-side tracking implemented properly, so measurement and data protection reinforce each other rather than conflict. Data integrity across complex estates is a core strength.
Do you have experience with multi-brand groups?
Yes. This includes leading data and analytics through a major insurance brand launch spanning Towergate Insurance and forty other brands, securing data integrity across a complex multi-organisation migration.
The full stack, on one desk.
Every sector engagement draws on the same four disciplines, held by one senior practitioner. Take one, or the whole stack.
Senior work, sector by sector.
Start with a conversation.
A proper conversation with the person who would do the work. Tell me about your financial services & insurance business and where you want to be, and you will get an honest read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic