What's your Crane Index?
One score for how legible your business is to AI. Enter your URL and we run all three reads at once, whether AI can find and cite you, whether an agent can act on you, and whether a machine can confirm who you are, then combine them into a single Crane Index™.
One URL · all three reads · one score
Free · No sign-up · Up to three sites a dayWe could not read that site
A page an automated reader cannot open is usually a page AI engines and agents cannot open either, which is itself a finding. Speak with Nic and we will help you open the door.
thecraneconsultancy.com/crane-index-scan
All three reads, measured live · retrieval, execution and representation
Can AI find and cite you?
Can an agent act on your site?
Does AI describe you correctly?
The precise fix for each finding is locked
Each fix is a short sprint. Holding the result is the work.
Your Crane Index above is three measured scores. What each read actually found, finding by finding, and the exact fix for each one, is what a prescription buys.
Why this only grows in weight
More of every buying journey now starts inside an AI assistant, and increasingly an agent does the searching, the shortlisting, even the booking. If a machine cannot read you, confirm who you are, or act on your site, you are absent at the moment the decision is made. That gap widens as more of the journey moves to AI, so being unreadable quietly costs revenue that never shows up as a lost click, and the sites that are legible now compound their lead.
£1,600 / year ex VAT
- The full prescription, and we confirm on a re-read that each fix you put live actually landed
- Your whole field watched every day: your site, the pages that matter across it, and the competitors you choose, so a drift or a new gap is caught the morning it appears
- Held, not just fixed: daily reconnaissance, a dated archive and a private dashboard, so the result stays won as AI keeps moving
£1,250 once, ex VAT
- The exact fix for every finding across all three reads, in one paste-ready brief for your developer or an LLM
- Yours to implement on your own schedule
- Plus 30 days of Crane Index™ Monitor, so a re-read confirms each fix has landed
For businesses where AI and agentic readiness genuinely moves revenue. A monthly partnership that steers your strategy as the landscape shifts, keeps you ahead of each change in how machines find, verify and act on you, and treats the Index as one input among many. By application.
The top-line findings above are free. The precise fixes are part of a paid prescription. Any email you leave is used only to answer your request and is handled per our Privacy Policy.
Three reads, one number.
As AI shifts from answering questions to taking actions, being legible to the machine splits into three. Your Crane Index™ is the composite of all three, measured live on your own page. Each has its own scanner if you want the full itemised detail.
Retrieval
Can an AI engine find, read and cite you? The entity it can trust, the structured data it can parse, the answers it can lift. The AI Search Readiness scanner →
Execution
Can an automated agent act on your site? Whether it is admitted, and whether the pages give it a clean surface to operate on. The Agent Readiness scanner →
Representation
Can a machine confirm from your own pages who you are? Identity, disambiguation, credentialed authorship and rights. The Brand Representation scanner →
Legible to the machine is the new front page.
AI answers reach buyers at the point of decision, and the brands a model can already read and trust are the ones it surfaces. Whether yours is one of them is measurable, and it takes about a minute. We hold the Index to the whole market too: our Crane Index™ Research ran the FTSE 100 and the UK's biggest online retailers through the same three reads, and nearly half could not be read by a machine at all.
See what the Index measures across the market. Explore the research →
Crane Index questions.
What is the Crane Index?
A single score out of 100 for how legible your site is to AI, built from three live reads: whether AI can retrieve and cite you, whether an agent can act on you, and whether a machine can confirm who you are. One number tells you where you stand.
How is it worked out?
We read your live page server-side the way a model or agent does, score it on all three reads, and take the mean. Every read is deterministic, and the composite is only reported when all three complete, never estimated.
What is a good Crane Index?
Seventy or above means a machine can read you well. In our research, nearly half of the sites measured could not be read by a machine at all, so a strong score is rarer than most boards assume.
Is it free, and do you store my results?
Free, up to three different sites a day, and you can re-scan any of those three as often as you like while you make changes. There is no sign-up and nothing is kept against your URL beyond an anonymised log.
Can I see the detail behind each read?
Yes. Each read has its own scanner that itemises every check and what to change. Your result links straight through to all three, pre-filled with your URL.
A scanner finds the obvious. The audit finds the rest.
Your Crane Index reads what is visible on a single page. A forensic AI readability audit goes deeper across all three layers: the schema and entity work that makes you retrievable and identifiable, the surface an agent needs, and the authority signals that keep your story in your own words. One senior practitioner holds the whole engagement.
Speak with NicPrefer to run one read at a time? Start with AI Search Readiness, or see the whole AI Readability suite. A strong Index earns a mark you can embed, drawn live from your real scores.
Related reading
The shift, on the record
The move to AI answers is documented, not a hunch. In 2026, Google reported that its AI Mode in Search had passed a billion monthly users. What those users can be shown of you comes down to the machine-readable layer of your site, the structured data Google Search Central documents. The question is no longer whether a buyer asks an AI about your market, but whether it can read you, and represent you accurately, when they do.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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