A single source of truth
Bespoke marketing intelligence dashboards built for clients, pulling paid, organic, AI search and CRM data into a single, honest source of truth.
Speak with NicSelected Client Engagements
Built for named clients, shown anonymised.
The problem on the table.
Most clients have their data scattered across ad platforms, analytics, search consoles and a CRM, none of which agree with each other. Every month becomes a reporting scramble, and decisions get made on whichever number happens to be closest to hand.
What is missing is rarely more data. It is a single, trustworthy view that ties spend to pipeline and measures every channel against the same definition of profit.
What forensic looked like here.
For selected engagements, bespoke marketing intelligence dashboards are built that consolidate the channels that matter into one place: paid media performance, organic and AI search visibility, and the pipeline and revenue data from the CRM, all wired through server-side tracking and a consistent profitability model.
Each is built around the decisions a particular client actually needs to make, not dropped in from a generic template. The dashboard becomes the place the business looks first, rather than the place a report eventually arrives.
- Consolidated paid, organic and AI search performance
- CRM pipeline and revenue integration
- Server-side tracking as the data backbone
- A consistent, profit-first measurement model
- Live access, built per client rather than templated
What changed.
Clients get a live, single source of truth they can open at any time, instead of waiting for a monthly deck, with every channel held to the same definition of profit.
The reporting scramble disappears, and the conversation moves from what happened last month to what to do next.
- Bespokeper client, not templated
- Paid + SEO + AI + CRMin one view
- Livesingle source of truth
Other engagements.
Your number is next.
A proper conversation with the person who would do the work. Tell me where you are and what you are weighing up, and you will get an honest, forensic read on what I would change, what I would leave alone, and where the real upside is.
Speak with Nic