A guided example

Aveline Retreats

An illustrative Crane Intelligence suite for a fictional luxury-hospitality group. Every figure is invented; a real suite is built around your own business and its decisions. Browse the instruments below.

Performance · month to date

The whole picture, on one screen.

Paid media leads because that is where most engagements begin. The same screen extends to organic, AI search and the revenue in your CRM as each is wired in, every channel held to one definition of profit.

Tracked revenue · MTD

£128,400

▲ 16.2% vs last year

Investment · MTD

£16,200

▲ 5.4% vs last year

Return on ad spend

792%

▲ 9.1% vs last year

Bookings

430

▲ 7.8% vs last year

CRM pipeline

🔒 Wired on request

Tie spend to closed revenue

Tracked revenue, this year vs last

This yearLast year

Budget pacing · Crane Engine^™

Spent so far£16,200

Day 21 of 3170% of budget

Projection£22,700

Budget£23,000

On a smooth glide to land just under budget, the next pound placed where it earns most, recomputed each morning.

Platform	Investment	Clicks	CPC	Bookings	Cost / booking	ROAS
Google Ads	£10,400	6,180	£1.68	288	£36.11	824%
Meta	£4,300	3,020	£1.42	104	£41.35	701%
Microsoft	£1,500	690	£2.17	38	£39.47	733%
All paid	£16,200	9,890	£1.64	430	£37.67	792%

Crane Engine^™

The budget has a right answer.

Pacing is not an art. It is the deterministic maths of releasing a budget over time and across campaigns, recomputed every morning so the month lands on target, and every pound goes where it earns the most.

This month’s glide

Spent so far£16,200

70% of budgetProjected 99%

Projected month£22,700

Monthly budget£23,000

Comfortably within budget, the headroom put to work where it earns the most. No feast-then-famine, no late scramble.

Where the next pound earns most

Brand search£9.40

Non-brand search£6.90

Prospecting · Meta£5.30

Microsoft search£4.60

Marginal value delivered by the next pound in each place, so budget flows to the strongest and eases off the tired.

Crane Engine^™ · next month

A better split, same total.

Before we spend a pound, the Engine proposes next month’s allocation, holding the total identical and moving budget toward where the evidence says it will earn more.

Current split

Google Ads£14,000

Meta£6,000

Microsoft£3,000

Total£23,000

Proposed split

Google Ads£15,500 +£1,500

Meta£5,000 −£1,000

Microsoft£2,500 −£500

Total£23,000

Projected outcome at the same spend: ROAS 792% → ~840%, roughly £7,800 more revenue for the month. Moves are damped, so nothing lurches, and you approve before anything changes.

Crane Engine^™ · under the bonnet

What the Engine weighs.

Every morning, before it moves a single pound, the Engine reads all of this and rebalances, then holds the line.

Pace to targetWhere today’s spend sits against budget, and the glide needed to land the month exactly on plan.

Marginal returnWhich campaigns and platforms turn the next pound into the most value right now.

Real conversionsLive conversions and, where your CRM is wired, the actual closed-won revenue each channel produces.

Competitor pressureHow hard rivals are bidding into the same auctions, so a hot auction is met with judgement not reflex.

Seasonal demandThe shape of demand ahead, learned from a full year, so spend leans into the days that convert.

Weekly & daily rhythmThe intra-week and intra-month pattern of your market, so no day goes dark and none overspends.

Forward commitmentsThe budget confirmed for this month and the months ahead, so pacing never borrows from a set plan.

Data freshnessHow long conversions take to report, so a quiet morning is never mistaken for a poor one.

Crane Index^™

How machines read you.

AI search decides who to cite by how well it can read you. The Crane Index scores that readability for your site and each competitor, on the same deterministic rubric, so you can see exactly where you stand.

Your Crane Index

83/100

Mean of the three reads

Standing

1 of 4

On the retrieval read

Your lead

+12 pts

Ahead of the closest rival

The three reads · retrieval · agent execution · brand representation

Retrieval

Can AI read and cite you

Agent execution

Can an AI agent act on your site

Brand representation

Does AI know who you are

The reading order · you vs your set, on the retrieval read

You86

rival-retreats.com74

coastalescapes.co.uk61

the-manor-collection.com48

The same twenty-seven deterministic checks run against every site. A higher score means machines can read that business more easily than the others, and the most readable business is the one most likely to be in the answer.

Competitive Landscape

Who you meet in the auction.

Where you stand against the businesses bidding on the same searches, read from auction insights, so a hot auction is met with judgement rather than a reflex bidding war.

Impression share · the non-brand search auction

You42%

Competitor A28%

Competitor B18%

Competitor C11%

Rival	Impression share	Overlap rate	Position above	Top of page
Competitor A	28%	46%	31%	64%
Competitor B	18%	39%	22%	58%
Competitor C	11%	27%	14%	49%
You	42%	—	—	81%

Read weekly, like-for-like, so a surge in a rival’s share is a signal to answer with judgement, not a reason to chase every impression at any price.

Every figure on this page is illustrative and belongs to a fictional business. A real Crane Intelligence suite is bespoke, live and built around your own decisions. Speak with Nic → · About Crane Intelligence →