Wildmoor Wildlife Park
An illustrative Crane Intelligence suite for a fictional family wildlife park and conservation charity. Every figure is invented; a real suite is built around your own admissions, memberships and supporters. Browse the instruments below.
The whole picture, on one screen.
Paid media leads because that is where most visits begin. The same screen extends to the online shop (admissions, memberships and donations), your email audience and GA4 as each is wired in, every channel held to one definition of a good day out booked.
Admissions value, this year vs last
Budget pacing · Crane Engine™
| Platform | Investment | Clicks | CPC | Visits booked | Cost / visit | ROAS |
|---|---|---|---|---|---|---|
| Google Ads | £1,090 | 640 | £1.70 | 256 | £4.26 | 735% |
| Meta | £460 | 318 | £1.45 | 98 | £4.69 | 612% |
| Microsoft | £140 | 64 | £2.19 | 36 | £3.89 | 690% |
| All paid | £1,690 | 1,022 | £1.65 | 390 | £4.33 | 698% |
Illustrative figures for a fictional park. In a real suite these read live from your Google, Meta and Microsoft accounts, with admissions and memberships matched back from your online shop.
The budget has a right answer.
Pacing is not an art. It is the deterministic maths of releasing a budget over time and across campaigns, recomputed every morning so the month lands on target, every pound goes where it earns the most, and the bidding leans into the days families actually choose to visit.
This weekend’s outlook · the Engine’s lean
This month’s glide
Where the next pound earns most
A better split, same total.
Before we spend a pound, the Engine proposes next month’s allocation, holding the total identical and moving budget toward where the evidence says it will earn more.
Current split
Proposed split
What the Engine weighs.
Every morning, before it moves a single pound, the Engine reads all of this and rebalances, then holds the line.
How machines read you.
AI search decides who to cite when someone asks it for a family day out. The Crane Index scores that readability for your site and each comparable attraction, on the same deterministic rubric, so you can see exactly where you stand.
The three reads · retrieval · agent execution · brand representation
The reading order · you vs comparable attractions, on the retrieval read
Who you meet in the auction.
Where you stand against the attractions bidding on the same searches, read from auction insights, so a hot auction is met with judgement rather than a reflex bidding war.
Impression share · the family days-out auction
| Rival | Impression share | Overlap rate | Position above | Top of page |
|---|---|---|---|---|
| Attraction A | 29% | 44% | 28% | 61% |
| Attraction B | 20% | 37% | 21% | 55% |
| Attraction C | 13% | 26% | 15% | 47% |
| You | 38% | — | — | 79% |