The Crane Index measures how cleanly AI search reads a property business and describes its homes, locations and reputation to people deciding where to buy, rent or invest.
Buying, renting or investing in property is among the largest decisions most people make, and the opening question is now often put to a machine. A buyer asks which developer builds well in an area, a tenant asks who runs a building fairly, an investor asks who owns which assets and how they have performed.
The engine answers from whatever it can read on your website. When your locations, schemes, credentials and track record are plain, you are named and put forward. When they sit inside a map tool, a portal feed or a brochure a machine cannot parse, a rival is described in your place, and you never learn you were considered.
Queued for its first measured run
The constituent list for Real Estate and Property is set. The Crane Index™ re-scans every cohort on the first of the month, and this page fills with the full ranked field, every company named and scored across the three reads, the moment the first scan lands. Follow it and you will be first to the numbers.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's home page. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, and the full dated result sets are archived so each re-run publishes the movement. This is an on-page read of the home page, the part you control on the page: it does not crawl the whole site, and it does not watch AI answers or track whether an engine currently cites you. Any score can be re-measured in about a minute on the free scanners.
Score your own domain now. The free AI Search Readiness scanner is the same instrument behind this benchmark and takes about a minute.
Search the Crane Index™
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
Be first to the next benchmark.
The Crane Index™ is re-run, and new cohorts are added. Join The Crane Briefing and you will be first to each one, with the senior read on what moved and why. One considered email, never noise.
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The property names a machine can read plainly are the ones it will keep putting in front of the next buyer, tenant and investor.
