Saved, then bought.

Saves are not sales.

Many people use Pinterest to plan: a home, an event, an outfit or a purchase they will make later. That makes it a way to reach buyers before they decide, and a hard one to measure, because the sale often happens weeks later on another device or channel. Accounts judged on saves and clicks tend to overspend; accounts judged on last-click sales tend to cut it too soon.

The work sets up measurement first: the Pinterest tag plus the Conversions API, which sends conversions from your server, deduplicated so each sale counts once. Catalogue campaigns are then built from your product feed, creative is made for the platform's vertical formats, and results are read over a window long enough to see the sales that planning leads to.

What a Pinterest advertising engagement covers.

• Pinterest tag and Conversions API, deduplicated
• Catalogue and shopping campaigns from your product feed
• Performance+ campaigns, Pinterest's automated option, tested against manual
• Seasonal campaigns planned ahead of demand
• Creative briefed for vertical Pins and video
• Site-visitor and customer list audiences, where eligible
• Lead generation with CRM follow-through
• Results read against your own sales data

Planned ahead of the purchase.

One senior operator runs Pinterest as part of the whole paid media plan, so it is judged on what it adds to sales across channels, not on the saves it reports.

Because many Pinterest users plan ahead, seasonal campaigns start earlier than search, and results are read over a longer window, compared with the same period a year earlier where seasonality matters.

Every Pinterest result is reconciled against your own sales or CRM data, not taken from the platform's dashboard alone.

Pinterest Ads questions.

One budget, every platform.

Each platform is run inside one paid media plan, held by the same senior practitioner, so budget moves to wherever a customer is won most profitably. How the paid media practice works.