Can an agent act?
Enter your URL. We probe the live page the way an autonomous AI agent does and audit it across nine checks, scoring whether an agent can reach you and complete a consequential action, or silently fails at your front door.
A three-part scan · run all three for your full Crane Index™
- 1AI Search
- 2Agent
- 3Brand
- Agent access
- Actionability
- Operability
- Discoverability
This reads one page, not your whole site: point it at the exact URL you want assessed (your homepage by default). Different pages score differently, so scan the ones that matter.
thecraneconsultancy.com/agent-readiness
Scoring engine v1.0 · updated 29 June 2026 · deterministic probe of agent reachability and on-page action surface
Reading the live page…
You scored in badge territory. Embed your verified mark; it links back to your live result.
One scan. All three reads.
You ran one. Here is the complete picture, the way an AI system sees you: whether it can find you, act on you, and confirm who you are. Together they are your Crane Index™.
Can AI find and cite you?
Can an agent act on your site?
Does AI describe you correctly?
The mean of the three reads, on the same scanners as our published research.
One page, or the whole site?
This read scored one page. A machine judges you page by page, so a strong homepage can hide thin inner pages, and the reverse. Read your key pages together for a site-level picture, on the same free scan.
The mean across the pages we could read.
The precise fix for each finding is locked
Each fix is a short sprint. Holding the result is the work.
The findings above are yours to read, and most are a quick markup sprint. Putting them live is your team's to do. What we sell is the precise prescription for each finding across all three reads, AI search, agent readiness and machine identity, then the harder part: proving on a re-read that each fix actually landed, and holding the result as the ground keeps shifting.
Why this only grows in weight
More of every buying journey now starts inside an AI assistant, and increasingly an agent does the searching, the shortlisting, even the booking. If a machine cannot read you, confirm who you are, or act on your site, you are absent at the moment the decision is made. That gap widens as more of the journey moves to AI, so being unreadable quietly costs revenue that never shows up as a lost click, and the sites that are legible now compound their lead.
£1,600 / year ex VAT
- The full prescription, and we confirm on a re-read that each fix you put live actually landed
- Your whole field watched every day: your site, the pages that matter across it, and the competitors you choose, so a drift or a new gap is caught the morning it appears
- Held, not just fixed: daily reconnaissance, a dated archive and a private dashboard, so the result stays won as AI keeps moving
£1,250 once, ex VAT
- The exact fix for every finding across all three reads, in one paste-ready brief for your developer or an LLM
- Yours to implement on your own schedule
- Plus 30 days of Crane Index™ Monitor, so a re-read confirms each fix has landed
For businesses where AI and agentic readiness genuinely moves revenue. A monthly partnership that steers your strategy as the landscape shifts, keeps you ahead of each change in how machines find, verify and act on you, and treats the Index as one input among many. By application.
The top-line findings above are free. The precise fixes are part of a paid prescription. Any email you leave is used only to answer your request and is handled per our Privacy Policy.
The mind behind the diagnostic.
A public sample of a private standard.
This scanner probes a site the way an autonomous agent does: can it even reach the page past the CDN, can it read the action in the HTML, can it operate the form. I built it because most businesses have no honest read on whether an agent can do anything on their site at all. What it surfaces in seconds, a forensic audit takes apart in full.
Led paid media for the LUSH Cosmetics global digital transformation across sixteen markets, former Head of Paid Media and Paid Media Enablement lead at senior agencies, most recently Digital Data & Analytics lead through the Everywhen brand launch across Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and structured data, working the machine-readability layer directly rather than briefing it out.
The brands that win 2027 are the ones an agent can act on, not just read. My work makes you operable.
A scanner finds the obvious. The audit finds the rest.
This reads what is visible in your HTML and how the edge treats agents. A forensic execution audit goes deeper: the action and offer schema an agent needs, the edge and bot rules that let agents in, and the operability work that turns a near miss into a completed task.
Speak with NicSee how AI search optimisation works, or run the AI Search Readiness scanner.
What agent readiness means.
Buyers are starting to delegate tasks to autonomous AI agents: research a supplier, get a quote, make a booking, place an order. The agent only completes the task if it can reach your page, read the action in the markup, and operate the controls. Most sites have never measured whether it can.
This scanner probes your live site the way an agent does and scores it across nine checks in four dimensions. It fetches the page under real AI user-agents to see how your edge treats them, then reads the static HTML, because agents and crawlers do not run your JavaScript. It is a readiness proxy, not a guarantee: it measures the structural conditions an agent needs, not whether any specific agent will complete a purchase.
Nine checks, four dimensions.
Agent Access
Can an agent even reach you? We fetch the page under AI user-agents and compare against a browser, catching silent CDN or WAF blocks and Pay-Per-Crawl, plus your robots.txt posture for retrieval agents.
Actionability
Is the action machine-readable? Priced Offers, Services, and Action types (OrderAction, ReserveAction, potentialAction) that describe what an agent would actually do.
Operability
Can an agent work the page? Real HTML forms with named, labelled inputs, content that is present without JavaScript, and a machine-readable contact route for hand-off.
Discoverability
Can an agent find its way? Declared agent-facing interfaces and a discoverable sitemap to enumerate your actionable pages.
An action an agent cannot take is revenue it routes elsewhere.
As agents take more of the buying journey, the action surface becomes the conversion surface. A site an agent cannot reach, read or operate is one it quietly passes over for a competitor it can transact with. The work that makes you operable to an agent is becoming the work that captures agent-driven demand.
Agent readiness questions.
What is an AI agent here?
An autonomous system acting on a person's behalf, browsing and acting across the web to complete a task: comparing suppliers, requesting a quote, booking, or buying. It reads the page programmatically rather than as a human would.
How could my site be blocked without my knowing?
Many CDNs now block AI user-agents by default at the network layer, and some charge for access (HTTP 402, Pay-Per-Crawl). That can make you invisible to agents regardless of what your robots.txt says. We fetch under AI user-agents and compare to a browser to detect it.
Do you actually complete a purchase?
No. The scan is a deterministic readiness probe. It reads whether the action is reachable and machine-readable; it never submits a form, places an order, or transacts. It measures the conditions for execution, not the outcome.
Why does client-side rendering matter so much?
Agents and crawlers generally do not run your JavaScript. If the action, form or content only appears after the browser renders it, an agent sees an empty shell and cannot act. Server-rendered or pre-rendered markup is what an agent reads.
Is this the same as the AI Search scanner?
No. That one measures retrieval: can AI find and cite you. This measures execution: can an agent act on you. They are the first two of three readiness layers, retrieval then execution then representation.
Does a high score guarantee an agent will buy?
No. It measures the structural readiness you control. Whether an agent transacts also depends on the protocol it uses, the buyer's intent, and your offer. A strong score removes the structural reasons an agent fails on your site.
Three reads. One picture.
It comes down to one question: can AI work with you? AI visibility is won on three fronts: whether AI can retrieve you, whether an agent can act on you, and whether AI describes you correctly. This is one of the three. Run all three for the full picture, and the marks that come with them.
AI Search Readiness
Can AI find and cite you?
Run the read →Agent Readiness
Can an agent act on your site?
You are hereBrand Representation
Does AI describe you correctly?
Run the read →Take the whole picture to your board.
One document, all three reads, set on our letterhead. We measure the site live server-side, so every figure is real, then email you the board report. Each one stays re-measurable in about a minute.
A strong Crane Index™ earns a mark you can embed. Each one is drawn live from your real scores, so it cannot be faked, and it links back to your result. It sits on any site, dark or light — preview both below. See how the marks work →
The shift, on the record
The move to AI answers is documented, not a hunch. In 2026, Google reported that its AI Mode in Search had passed a billion monthly users. What those users can be shown of you comes down to the machine-readable layer of your site, the structured data Google Search Central documents. The question is no longer whether a buyer asks an AI about your market, but whether it can read you, and represent you accurately, when they do.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
Join readers of The Crane Standard.