A Devon veg-box company just outscored Amazon on AI visibility
On 20 July 2026 we ran the UK's top online retailers through the Crane Index™, our three-scanner AI-visibility suite: can the engines that answer buyers find and cite you, can an automated agent act on your site, and can a machine confirm from your own pages who you are. We drew the cohort deliberately wide, 142 named retail sites across grocery, marketplaces, fashion, electricals, beauty, home and specialist, so the top 100 sits inside it whichever ranking you prefer. Of those 142, 65 could not be measured at all, 44 of them because the site refused an automated reader at the door. Of the 77 a machine could read, not one reached 70 out of 100. The top of the entire field is Riverford, the organic veg-box company from Devon, at 62. Amazon UK's storefront scored 20. Every figure here is a first-party measurement, the full result set is archived and dated, and we will re-run the scan and publish the movement.
The sixty-second read
- ▸The finding: Riverford, a Devon veg-box company, tops the entire field at 62. Amazon UK’s storefront scored 20. And 65 of the UK’s biggest retail sites would not let a machine reader in at all.
- ▸The money: when a shopper asks an engine for the best in your category, the model does not weigh your TV budget or your retail media spend; it weighs your structured data. Broken markup hands the recommendation to a competitor free, and your paid CPA climbs to compensate.
- ▸The cause: every one of the ten strongest sites carries valid Organization JSON-LD with sameAs disambiguation and extractable answers. Not one of the bottom ten carries any of it. Fixable in a sprint; no replatform.
The full evidence, the ranked table and the board-ready PDF follow. Or test yourself first: the free scanner takes a minute.
Retail's front door is shut to the readers that now bring buyers
Before a single score was calculated, the scan found the sector's biggest problem: the door. Forty-four of the sites we approached answered an automated reader with an outright refusal, 18 gave it nothing at all, and 3 serve pages that are empty until scripts execute, which is how a site looks to the many machine readers that do not run them. The refused list is a who's who of the high street: household grocers, the biggest electricals and DIY names, the flagship fashion sites. One honest caveat cuts the other way, and we state it plainly: our reader is a single unfamiliar bot, and a site that verifies crawlers by network may admit the engines it recognises while refusing ours, so the 65 are reported as unmeasured, never scored. But the posture matters, because the fetchers that answer engines send when a buyer asks about you, and the shopping agents beginning to buy on buyers' behalf, live in the same data centres our reader does. A door bolted against unknown machines is a bet that no machine will ever matter, and that bet is already losing.
Not one of the 77 readable sites reached 70
Across the sites a machine could read, AI Search Readiness ran from 17 to 77 with a median of 50: two sites at 70 or above, 28 between 55 and 69, 27 between 40 and 54, and 20 below 40. Agent Readiness was the sector's strength, a median of 68 with three sites above 90, which makes sense: ecommerce platforms are built to transact, so the plumbing an agent needs is often present even where the meaning a search engine needs is not. Brand Representation was the collapse: a median of 25, and 76 of the 77 sites below 55. The UK's most famous retailers are, on their own storefronts, largely unable to prove to a machine who they are. Put the three together and the composite Crane Index™ tops out at 62, with a median of 50. Nobody in UK retail is ready; the question the table below answers is only who is least unready.
The full table: every retailer a machine could read, scored and ranked
Rank is by the Crane Index™, the composite of the three reads; the scanner columns follow. These are measurements of each retailer's site as an automated reader found it on 20 July 2026, nothing more: a low score says the site is hard for a machine to read, not that the business is anything other than excellent at what it does. Open any row for the full category breakdown and that retailer's top measured issues, and verify any score live on our scanners.
UK Ecommerce Top 100 — Crane Index (AI Visibility Suite)
| # | Crane Index™The composite of the three reads: one number for how well a machine can find, act on and trust this site. Ranked highest to lowest. | AI Search ReadinessCan the engines that read the live site, AI Overviews, Perplexity, ChatGPT with search, resolve the company and extract what it sells, to whom? Entity coherence, structured data, extractable answers. | Agent ReadinessCan an automated agent get in and act? Door-open access for AI crawlers, machine-readable actions, operability, discovery. | Brand RepresentationCan a machine confirm from the site who this company is? Identity markup, disambiguation to the real-world entity, authority links, rights signals. | Details | |
|---|---|---|---|---|---|---|
| 1 | Riverfordriverford.co.uk | 62 | 77 | 63 | 45 | |
AI Search · 77Entity coherence75 Structured data21 Extractable answers100 Readability100 Access91 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 45Identity79 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 2 | Bodenboden.com | 61 | 69 | 85 | 28 | |
AI Search · 69Entity coherence47 Structured data21 Extractable answers100 Readability90 Access87 Agent · 85Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 3 | Officeoffice.co.uk | 61 | 52 | 87 | 45 | |
AI Search · 52Entity coherence69 Structured data21 Extractable answers17 Readability100 Access83 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 45Identity79 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 4 | Simba Sleepsimbasleep.com | 61 | 76 | 61 | 45 | |
AI Search · 76Entity coherence75 Structured data32 Extractable answers83 Readability100 Access96 Agent · 61Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 45Identity79 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 5 | The Workstheworks.co.uk | 61 | 63 | 69 | 52 | |
AI Search · 63Entity coherence75 Structured data32 Extractable answers50 Readability100 Access74 Agent · 69Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 52Identity100 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 6 | Charles Tyrwhittcharlestyrwhitt.com/us/homepage | 60 | 60 | 69 | 52 | |
AI Search · 60Entity coherence78 Structured data21 Extractable answers50 Readability90 Access74 Agent · 69Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 52Identity50 Disambiguation30 Authority links80 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 7 | Dreamsdreams.co.uk | 60 | 63 | 89 | 28 | |
AI Search · 63Entity coherence61 Structured data29 Extractable answers67 Readability100 Access74 Agent · 89Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 8 | John Lewisjohnlewis.com | 60 | 65 | 77 | 37 | |
AI Search · 65Entity coherence58 Structured data21 Extractable answers67 Readability100 Access91 Agent · 77Crawler access63 Machine actions71 Operability100 Discovery75 Representation · 37Identity50 Disambiguation30 Authority links20 Rights signals50 Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 9 | Jollyesjollyes.co.uk | 60 | 66 | 86 | 28 | |
AI Search · 66Entity coherence67 Structured data21 Extractable answers67 Readability100 Access87 Agent · 86Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 10 | White Stuffwhitestuff.com | 60 | 60 | 63 | 58 | |
AI Search · 60Entity coherence58 Structured data32 Extractable answers50 Readability90 Access83 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 58Identity50 Disambiguation100 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 11 | Hotel Chocolathotelchocolat.com/uk | 59 | 66 | 82 | 28 | |
AI Search · 66Entity coherence53 Structured data64 Extractable answers50 Readability100 Access83 Agent · 82Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 12 | Cult Beautycultbeauty.co.uk | 58 | 55 | 92 | 28 | |
AI Search · 55Entity coherence58 Structured data21 Extractable answers50 Readability80 Access78 Agent · 92Crawler access100 Machine actions71 Operability100 Discovery100 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 13 | Emma Sleep UKemma-sleep.co.uk | 58 | 56 | 91 | 28 | |
AI Search · 56Entity coherence3 Structured data64 Extractable answers50 Readability100 Access87 Agent · 91Crawler access100 Machine actions100 Operability80 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 14 | LookFantasticlookfantastic.com | 58 | 53 | 92 | 28 | |
AI Search · 53Entity coherence58 Structured data21 Extractable answers33 Readability100 Access78 Agent · 92Crawler access100 Machine actions71 Operability100 Discovery100 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 15 | River Islandriverisland.com | 58 | 48 | 89 | 37 | |
AI Search · 48Entity coherence67 Structured data21 Extractable answers17 Readability70 Access83 Agent · 89Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 37Identity50 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 16 | Sigma Sportssigmasports.com | 58 | 67 | 87 | 21 | |
AI Search · 67Entity coherence53 Structured data32 Extractable answers67 Readability100 Access96 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 21Identity29 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 17 | Space NKspacenk.com/uk/home | 58 | 56 | 89 | 28 | |
AI Search · 56Entity coherence36 Structured data21 Extractable answers67 Readability100 Access74 Agent · 89Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 18 | Dunelmdunelm.com | 57 | 47 | 87 | 37 | |
AI Search · 47Entity coherence53 Structured data32 Extractable answers17 Readability85 Access74 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 37Identity50 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 19 | Furniture Villagefurniturevillage.co.uk | 57 | 69 | 69 | 34 | |
AI Search · 69Entity coherence58 Structured data21 Extractable answers100 Readability90 Access74 Agent · 69Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 34Identity71 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 20 | Halfordshalfords.com | 57 | 62 | 82 | 28 | |
AI Search · 62Entity coherence25 Structured data32 Extractable answers83 Readability100 Access83 Agent · 82Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 21 | Matalanmatalan.co.uk | 57 | 61 | 83 | 28 | |
AI Search · 61Entity coherence58 Structured data21 Extractable answers67 Readability100 Access74 Agent · 83Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 22 | Abel & Coleabelandcole.co.uk | 56 | 62 | 72 | 33 | |
AI Search · 62Entity coherence44 Structured data21 Extractable answers100 Readability60 Access74 Agent · 72Crawler access100 Machine actions0 Operability100 Discovery100 Representation · 33Identity50 Disambiguation0 Authority links10 Rights signals100
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 23 | Notonthehighstreetnotonthehighstreet.com | 56 | 63 | 68 | 37 | |
AI Search · 63Entity coherence53 Structured data29 Extractable answers83 Readability80 Access74 Agent · 68Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 37Identity50 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 24 | PrettyLittleThingprettylittlething.com | 56 | 55 | 70 | 44 | |
AI Search · 55Entity coherence81 Structured data21 Extractable answers17 Readability100 Access83 Agent · 70Crawler access63 Machine actions71 Operability75 Discovery75 Representation · 44Identity79 Disambiguation0 Authority links50 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 25 | IKEA UKikea.com/gb/en | 55 | 68 | 63 | 35 | |
AI Search · 68Entity coherence64 Structured data43 Extractable answers67 Readability90 Access83 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 35Identity50 Disambiguation0 Authority links50 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 26 | Sweaty Bettysweatybetty.com | 55 | 60 | 63 | 41 | |
AI Search · 60Entity coherence81 Structured data21 Extractable answers33 Readability90 Access91 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 41Identity79 Disambiguation0 Authority links40 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 27 | Temutemu.com/uk | 55 | 50 | 78 | 37 | |
AI Search · 50Entity coherence67 Structured data54 Extractable answers0 Readability50 Access91 Agent · 78Crawler access100 Machine actions71 Operability60 Discovery75 Representation · 37Identity50 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 28 | Card Factorycardfactory.co.uk | 54 | 55 | 62 | 45 | |
AI Search · 55Entity coherence56 Structured data21 Extractable answers50 Readability90 Access74 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 45Identity79 Disambiguation30 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 29 | JD Sportsjdsports.co.uk | 54 | 53 | 87 | 21 | |
AI Search · 53Entity coherence31 Structured data21 Extractable answers50 Readability90 Access91 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 21Identity29 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 30 | Superdrysuperdry.com | 54 | 51 | 83 | 28 | |
AI Search · 51Entity coherence61 Structured data21 Extractable answers33 Readability90 Access70 Agent · 83Crawler access100 Machine actions71 Operability100 Discovery25 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 31 | Lakelandlakeland.co.uk | 53 | 44 | 86 | 28 | |
AI Search · 44Entity coherence47 Structured data21 Extractable answers17 Readability80 Access78 Agent · 86Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 32 | Seasalt Cornwallseasaltcornwall.com | 53 | 63 | 69 | 28 | |
AI Search · 63Entity coherence67 Structured data21 Extractable answers67 Readability100 Access74 Agent · 69Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 33 | Boohooboohoo.com | 52 | 54 | 73 | 28 | |
AI Search · 54Entity coherence53 Structured data21 Extractable answers33 Readability100 Access87 Agent · 73Crawler access63 Machine actions71 Operability75 Discovery100 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 34 | Interflorainterflora.co.uk | 52 | 65 | 66 | 25 | |
AI Search · 65Entity coherence69 Structured data21 Extractable answers67 Readability100 Access83 Agent · 66Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 25Identity50 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 35 | Pets at Homepetsathome.com | 52 | 67 | 63 | 25 | |
AI Search · 67Entity coherence58 Structured data32 Extractable answers67 Readability100 Access91 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 25Identity50 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 36 | Toolstationtoolstation.com | 52 | 49 | 83 | 25 | |
AI Search · 49Entity coherence58 Structured data21 Extractable answers17 Readability100 Access76 Agent · 83Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 25Identity50 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 37 | Oak Furniturelandoakfurnitureland.co.uk | 51 | 63 | 63 | 28 | |
AI Search · 63Entity coherence58 Structured data21 Extractable answers83 Readability80 Access74 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 38 | Debenhamsdebenhams.com | 50 | 53 | 70 | 28 | |
AI Search · 53Entity coherence53 Structured data21 Extractable answers33 Readability100 Access83 Agent · 70Crawler access63 Machine actions71 Operability75 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 39 | Reissreiss.com | 50 | 53 | 62 | 34 | |
AI Search · 53Entity coherence47 Structured data21 Extractable answers50 Readability85 Access74 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 34Identity50 Disambiguation30 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 40 | END. Clothingendclothing.com/us | 49 | 40 | 85 | 21 | |
AI Search · 40Entity coherence47 Structured data21 Extractable answers0 Readability80 Access78 Agent · 85Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 21Identity29 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 41 | HelloFresh UKhellofresh.co.uk | 49 | 56 | 62 | 28 | |
AI Search · 56Entity coherence67 Structured data32 Extractable answers17 Readability100 Access91 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 28Identity50 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 42 | Monsoonmonsoon.co.uk | 49 | 40 | 87 | 21 | |
AI Search · 40Entity coherence31 Structured data21 Extractable answers17 Readability80 Access74 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 21Identity29 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 43 | Cotswold Outdoorcotswoldoutdoor.com | 48 | 44 | 87 | 13 | |
AI Search · 44Entity coherence3 Structured data21 Extractable answers33 Readability100 Access91 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 44 | Marks & Spencermarksandspencer.com | 48 | 45 | 87 | 13 | |
AI Search · 45Entity coherence3 Structured data21 Extractable answers50 Readability90 Access83 Agent · 87Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 45 | FatFacefatface.com | 47 | 49 | 68 | 25 | |
AI Search · 49Entity coherence47 Structured data21 Extractable answers33 Readability90 Access74 Agent · 68Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 25Identity50 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 46 | Joulesjoules.com | 47 | 49 | 68 | 25 | |
AI Search · 49Entity coherence47 Structured data21 Extractable answers33 Readability90 Access74 Agent · 68Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 25Identity50 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 47 | Funky Pigeonfunkypigeon.com | 44 | 65 | 30 | 36 | |
AI Search · 65Entity coherence75 Structured data21 Extractable answers67 Readability100 Access74 Agent · 30Crawler access25 Machine actions0 Operability80 Discovery75 Representation · 36Identity79 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 48 | Naked Winesnakedwines.co.uk | 43 | 54 | 63 | 13 | |
AI Search · 54Entity coherence3 Structured data0 Extractable answers100 Readability100 Access78 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 49 | Shein UKshein.co.uk | 43 | 34 | 81 | 13 | |
AI Search · 34Entity coherence31 Structured data21 Extractable answers0 Readability60 Access78 Agent · 81Crawler access100 Machine actions71 Operability60 Discovery100 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 50 | Ted Bakertedbaker.com | 43 | 49 | 66 | 13 | |
AI Search · 49Entity coherence3 Structured data0 Extractable answers67 Readability100 Access96 Agent · 66Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 51 | Zooplus UKzooplus.co.uk | 43 | 57 | 62 | 10 | |
AI Search · 57Entity coherence3 Structured data0 Extractable answers100 Readability100 Access91 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10Identity0 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 52 | B&Mbmstores.co.uk | 42 | 44 | 68 | 13 | |
AI Search · 44Entity coherence3 Structured data0 Extractable answers67 Readability90 Access74 Agent · 68Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 53 | Freemansfreemans.com | 42 | 35 | 82 | 8 | |
AI Search · 35Entity coherence3 Structured data21 Extractable answers33 Readability65 Access70 Agent · 82Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 54 | Goustogousto.co.uk | 42 | 47 | 65 | 13 | |
AI Search · 47Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 65Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 55 | Richer Soundsrichersounds.com | 42 | 49 | 63 | 13 | |
AI Search · 49Entity coherence14 Structured data32 Extractable answers50 Readability100 Access74 Agent · 63Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 56 | Morrisonsmorrisons.com | 41 | 48 | 62 | 13 | |
AI Search · 48Entity coherence3 Structured data0 Extractable answers67 Readability90 Access96 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 57 | Mountain Warehousemountainwarehouse.com | 40 | 46 | 62 | 13 | |
AI Search · 46Entity coherence3 Structured data0 Extractable answers67 Readability85 Access91 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 58 | Euro Car Partseurocarparts.com | 38 | 39 | 62 | 13 | |
AI Search · 39Entity coherence3 Structured data0 Extractable answers33 Readability100 Access87 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 59 | Harvey Nicholsharveynichols.com | 38 | 39 | 68 | 8 | |
AI Search · 39Entity coherence3 Structured data0 Extractable answers50 Readability90 Access74 Agent · 68Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 60 | Mossmoss.co.uk | 38 | 29 | 71 | 13 | |
AI Search · 29Entity coherence3 Structured data0 Extractable answers17 Readability80 Access72 Agent · 71Crawler access100 Machine actions0 Operability95 Discovery100 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 61 | Crocuscrocus.co.uk | 37 | 41 | 56 | 13 | |
AI Search · 41Entity coherence3 Structured data21 Extractable answers50 Readability80 Access70 Agent · 56Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
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| 62 | eBay UKebay.co.uk | 37 | 39 | 60 | 13 | |
AI Search · 39Entity coherence3 Structured data0 Extractable answers67 Readability80 Access59 Agent · 60Crawler access75 Machine actions0 Operability95 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 63 | Icelandiceland.co.uk | 36 | 34 | 62 | 13 | |
AI Search · 34Entity coherence3 Structured data0 Extractable answers17 Readability100 Access83 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 64 | Vinted UKvinted.co.uk | 36 | 32 | 66 | 10 | |
AI Search · 32Entity coherence3 Structured data0 Extractable answers0 Readability100 Access96 Agent · 66Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 10Identity0 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 65 | Wickeswickes.co.uk | 36 | 28 | 69 | 10 | |
AI Search · 28Entity coherence3 Structured data0 Extractable answers0 Readability100 Access78 Agent · 69Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 10Identity0 Disambiguation0 Authority links10 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 66 | Home Bargainshome.bargains | 35 | 30 | 62 | 13 | |
AI Search · 30Entity coherence3 Structured data0 Extractable answers0 Readability100 Access87 Agent · 62Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 67 | SportsShoessportsshoes.com | 34 | 37 | 56 | 10 | |
AI Search · 37Entity coherence3 Structured data0 Extractable answers33 Readability90 Access87 Agent · 56Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 10Identity0 Disambiguation0 Authority links10 Rights signals50
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| 68 | Wayfair UKwayfair.co.uk | 33 | 35 | 56 | 8 | |
AI Search · 35Entity coherence3 Structured data21 Extractable answers0 Readability100 Access91 Agent · 56Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 69 | Holland & Barretthollandandbarrett.com | 32 | 40 | 34 | 23 | |
AI Search · 40Entity coherence58 Structured data21 Extractable answers0 Readability65 Access78 Agent · 34Crawler access100 Machine actions0 Operability50 Discovery75 Representation · 23Identity50 Disambiguation0 Authority links0 Rights signals50
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| 70 | Machine Martmachinemart.co.uk | 31 | 33 | 51 | 8 | |
AI Search · 33Entity coherence3 Structured data0 Extractable answers33 Readability90 Access67 Agent · 51Crawler access63 Machine actions0 Operability100 Discovery25 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
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| 71 | Beauty Baybeautybay.com | 23 | 21 | 34 | 15 | |
AI Search · 21Entity coherence3 Structured data0 Extractable answers0 Readability45 Access74 Agent · 34Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 15Identity0 Disambiguation0 Authority links0 Rights signals100
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| 72 | Moonpigmoonpig.com | 23 | 26 | 34 | 8 | |
AI Search · 26Entity coherence3 Structured data0 Extractable answers17 Readability55 Access74 Agent · 34Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
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| 73 | Dr Martensdrmartens.com | 22 | 25 | 34 | 8 | |
AI Search · 25Entity coherence3 Structured data0 Extractable answers17 Readability70 Access57 Agent · 34Crawler access63 Machine actions0 Operability45 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
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| 74 | Amazon UKamazon.co.uk | 20 | 18 | 30 | 13 | |
AI Search · 18Entity coherence3 Structured data0 Extractable answers0 Readability80 Access37 Agent · 30Crawler access0 Machine actions0 Operability95 Discovery25 Representation · 13Identity0 Disambiguation0 Authority links20 Rights signals50
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| 75 | Ocadoocado.com | 20 | 17 | 34 | 8 | |
AI Search · 17Entity coherence3 Structured data0 Extractable answers0 Readability25 Access65 Agent · 34Crawler access100 Machine actions0 Operability45 Discovery25 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 76 | Secret Salessecretsales.com | 20 | 18 | 34 | 8 | |
AI Search · 18Entity coherence3 Structured data0 Extractable answers0 Readability25 Access74 Agent · 34Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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| 77 | TK Maxxtkmaxx.com/landingpage | 20 | 19 | 34 | 8 | |
AI Search · 19Entity coherence3 Structured data0 Extractable answers0 Readability40 Access70 Agent · 34Crawler access63 Machine actions0 Operability45 Discovery75 Representation · 8Identity0 Disambiguation0 Authority links0 Rights signals50
Verify it yourself, live: re-run AI Searchre-run Agentre-run Representation |
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Invisible by choice: the 65 locked doors ↓
These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.
Read the columns against each other and retail's shape emerges. The platform layer transacts (Agent, median 68). The meaning layer is patchy (AI Search, median 50). The identity layer barely exists (Representation, median 25). And the names at the top are not the names you would guess: Riverford, Simba, Boden, The Works, Office, with John Lewis the strongest of the giants at 60, while Amazon UK, Ocado and TK Maxx sit at 20.
What separates Riverford from Amazon is structure, not size
Riverford · Crane Index™ 62
AI Search 77 · entity coherence 75 · extractable answers 100 · readability 100. A machine reads the site, resolves one company, and can repeat what it sells and to whom.
Amazon UK · Crane Index™ 20
AI Search 18 · entity coherence 3 · structured data 0 · extractable answers 0, and the scan logged “AI agents are blocked at the edge” and “no machine-readable entity.” The biggest store on earth, unreadable at its own front door.
The mechanism is measurable, and it is the same one we found in our FTSE 100 scan. Every one of the ten strongest retail sites on the search read carries valid Organization structured data as JSON-LD, with sameAs disambiguation telling a machine which real-world company the site is, and concise, extractable answers in the copy. Not one of the bottom ten carries any of the four. Ten out of ten against zero out of ten, on four separate checks. Catalogue depth does not move this. Retail media budgets do not move it. A ten-product site that states plainly what it sells, to whom, in valid markup, is more legible to an answer engine than a million-SKU giant whose identity dissolves across templates, and the ranked table above is what that looks like in practice.
The commercial weight on this is not theoretical. Buyers already ask engines to shortlist products, and Gartner's early-2024 forecast that traditional search volume would fall 25 per cent by 2026 as that behaviour spread is no longer a forecast; we are inside its window. Agentic shopping adds a second door: an agent that cannot resolve your products cannot put them in a basket. For a sector that spends harder on visibility than any other, the cheapest visibility channel of the next decade is currently the least invested in. And the bleed is mechanical: every shortlist your broken markup keeps you out of is a sale a legible rival took free, while your paid CPA climbs to buy the demand back.
What to do now: three moves, none of them a replatform
First, put valid Organization and Product schema as JSON-LD on every commercial template, matched to the visible copy, with one legal name rendered identically everywhere and sameAs links to your authoritative profiles. In our data this is the single cleanest separator between the top of the field and the bottom. Second, audit your bot posture deliberately rather than inheriting it from a WAF default: decide which machine readers you admit, verify them properly instead of blanket-refusing, and re-test from outside your own network, because 44 of the sites we approached are currently invisible by choice. Third, put one legibility gate in the deploy pipeline and give one senior owner the score, because storefronts re-template constantly and every release erodes markup that nobody owns. This is AI search discipline applied to retail, and on this evidence the entire leaderboard is still open: nobody has claimed 70, yet.
Do not email your agency yet. Put your own domain into the free AI Search Readiness scanner first. It takes about a minute, it is the same instrument this table was measured on, and if you score below 55, your pipeline is already leaking to whoever in your category is legible.
The stakes are a league table that resets every night
Every score in this report can be re-measured in a minute on our free scanners, by you or by your competitors, and the engines re-read the sector continuously. The web rewarded whoever could stock the most and spend the most. Answer engines reward whoever can describe themselves most clearly, and on what we measured, those are not yet the same retailers. The full result set, every company, every check, is archived and dated. We will run the same scan again and publish who moved.
