This benchmark measures how cleanly the makers of the food, drink, beauty and clothing on the shelf can be read and correctly represented by the engines shoppers now ask first.
Most makers of consumer goods do not sell to the shopper directly. The retailer does. So the story a brand tells about itself, its ingredients, its claims and its provenance, is the part it controls. Shoppers now put the question to a machine before they reach the aisle: which washing powder is kinder, or whether a product is free from a given allergen.
The engine answers from what the brand has published. When a site is hard for a machine to read, the brand is left out of the recommendation. When it is read wrongly, a false claim can attach itself to a name a household has trusted for years.
Queued for its first measured run
The constituent list for Consumer Goods is set. The Crane Index™ re-scans every cohort on the first of the month, and this page fills with the full ranked field, every company named and scored across the three reads, the moment the first scan lands. Follow it and you will be first to the numbers.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's home page. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, and the full dated result sets are archived so each re-run publishes the movement. This is an on-page read of the home page, the part you control on the page: it does not crawl the whole site, and it does not watch AI answers or track whether an engine currently cites you. Any score can be re-measured in about a minute on the free scanners.
Score your own domain now. The free AI Search Readiness scanner is the same instrument behind this benchmark and takes about a minute.
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
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The Crane Index™ is re-run, and new cohorts are added. Join The Crane Briefing and you will be first to each one, with the senior read on what moved and why. One considered email, never noise.
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The brands that will still be reached for are the ones a machine can read plainly and describe without a single mistake.
