The Crane Index reads the public websites of the world's broadcasters, publishers, studios, labels, games makers and agencies, and measures how cleanly an AI can understand and represent each one.
Audiences, advertisers and partners now open a chatbot or an AI overview before they reach a homepage. They ask what to watch, who owns a title, where a show streams, whether a publisher can be trusted with a brief. That answer is built from what a machine can read on your site.
When your catalogue, ownership, rights and offer are legible, the engine repeats them accurately. When they are not, it guesses, credits a competitor, or leaves you out of the recommendation. In a business where attention is the product, a title an engine cannot place, or a studio it miscredits, is a quiet loss of audience, advertiser and trust.
Queued for its first measured run
The constituent list for Media and Entertainment is set. The Crane Index™ re-scans every cohort on the first of the month, and this page fills with the full ranked field, every company named and scored across the three reads, the moment the first scan lands. Follow it and you will be first to the numbers.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's home page. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, and the full dated result sets are archived so each re-run publishes the movement. This is an on-page read of the home page, the part you control on the page: it does not crawl the whole site, and it does not watch AI answers or track whether an engine currently cites you. Any score can be re-measured in about a minute on the free scanners.
Score your own domain now. The free AI Search Readiness scanner is the same instrument behind this benchmark and takes about a minute.
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
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The Crane Index™ is re-run, and new cohorts are added. Join The Crane Briefing and you will be first to each one, with the senior read on what moved and why. One considered email, never noise.
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The companies that read cleanly to a machine will be the ones it recommends, quotes and credits first.
