This benchmark measures how cleanly the major insurers, reinsurers, Lloyd's carriers, brokers and insurtechs can be read and correctly represented by the AI engines buyers now ask first.
Insurance is bought on trust and understood through fine detail, what is covered, what is excluded, how financially strong the insurer is and how a claim will be handled. The first place a buyer, a business owner or a broker now checks is often an AI engine, not a brochure or a comparison table.
If a machine cannot read an insurer's site cleanly, it summarises the cover wrongly, understates the firm's strength or simply names a competitor instead. In a market where one misread exclusion can lose an enquiry or turn a claim into a dispute, being legible to the engine has become part of being trusted.
Queued for its first measured run
The constituent list for Insurance is set. The Crane Index™ re-scans every cohort on the first of the month, and this page fills with the full ranked field, every company named and scored across the three reads, the moment the first scan lands. Follow it and you will be first to the numbers.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's home page. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, and the full dated result sets are archived so each re-run publishes the movement. This is an on-page read of the home page, the part you control on the page: it does not crawl the whole site, and it does not watch AI answers or track whether an engine currently cites you. Any score can be re-measured in about a minute on the free scanners.
Score your own domain now. The free AI Search Readiness scanner is the same instrument behind this benchmark and takes about a minute.
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
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The Crane Index™ is re-run, and new cohorts are added. Join The Crane Briefing and you will be first to each one, with the senior read on what moved and why. One considered email, never noise.
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The insurers that read clearly to a machine will keep being found, quoted and trusted as buyers increasingly ask first and decide fast.
