This benchmark reads the public site of every major bank, insurer, asset manager and building society, and measures how cleanly an AI engine can understand and represent it.
Money decisions are trust decisions, and trust now forms before anyone speaks to you. A saver comparing accounts, a founder choosing a business bank, a family weighing a mortgage: each increasingly opens with a question put to an AI assistant, and the engine answers from what it can read on your own pages.
When your products, rates and terms are locked inside a calculator, a login or a document a machine cannot parse, the engine describes a competitor instead, or states your terms wrongly. In a regulated market where a misquoted rate is a real problem, being read correctly has become part of being trusted.
Queued for its first measured run
The constituent list for Financial Services is set. The Crane Index™ re-scans every cohort on the first of the month, and this page fills with the full ranked field, every company named and scored across the three reads, the moment the first scan lands. Follow it and you will be first to the numbers.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's home page. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, and the full dated result sets are archived so each re-run publishes the movement. This is an on-page read of the home page, the part you control on the page: it does not crawl the whole site, and it does not watch AI answers or track whether an engine currently cites you. Any score can be re-measured in about a minute on the free scanners.
Score your own domain now. The free AI Search Readiness scanner is the same instrument behind this benchmark and takes about a minute.
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
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The Crane Index™ is re-run, and new cohorts are added. Join The Crane Briefing and you will be first to each one, with the senior read on what moved and why. One considered email, never noise.
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The institutions a machine can read cleanly are the ones it will name, quote and trust as customers increasingly ask first.
