Do you work with European businesses from the UK?

Yes. The Crane Consultancy works with European businesses remotely from the United Kingdom, where the working day overlaps almost entirely with Central European time. That means live contact through the day rather than a handover into a void. European engagements include direct WhatsApp access to the founder, live performance dashboards and regular video sessions.

Can you help my European business appear in AI search and Google AI Overviews?

Yes. Buyers increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).

Do you work across multiple European languages and markets?

Yes. Europe is a dozen markets rather than one, each with its own language, platform habits and buying culture. Each market is structured and measured on its own terms across paid search, paid social and organic, never blurred into a single continental average. The practice has run digital programmes at genuine multi-market scale, including the LUSH Cosmetics transformation across sixteen markets, and applies that discipline to a single account or a coordinated rollout across several.

Serving Europe Remotely

PPC, AI Search & SEO Consultancy · Europe

Commercial Velocity. Across Europe.

Q: How do you handle GDPR and consent across European markets?

Measurement is engineered to be accurate and GDPR-robust at the same time. Consent-aware, server-side tracking through first-party infrastructure and Google Consent Mode v2 keeps the numbers honest where browser analytics quietly fail, while respecting the consent choices a European visitor makes. The result is reliable attribution that holds up under European privacy law rather than working around it.

Senior PPC, AI search optimisation and technical SEO for mid-market businesses across Europe, delivered remotely from the United Kingdom. Built to win Google and AI search in 2026. One practitioner, every channel, near-complete working-day overlap. Zero compromise.

Verified Infrastructure Partners

Google Partner Stape Partner Amazon Ads Partner

PPC Consultancy in Europe

The European PPC consultancy
built around profit.

Mid-market businesses across Europe meet the same failure from PPC agencies and SEO agencies the world over: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.

The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision is filtered through one question: does this compound your profit? In 2026, with paid auctions tighter and search itself splitting between Google and AI answers, that question carries more weight than it ever has.

Europe is not one market but a dozen, each with its own language, platform habits and competitive weather, and the practice builds for that difference rather than averaging it away. From the DACH region to the Nordics, Benelux, France, Iberia and the fast-growing economies of Central and Eastern Europe, demand splinters by country, by language and by buying culture. Cross-border e-commerce and B2B in particular turn on local detail, from currency and delivery to the phrasing of a single ad headline, and a pan-European setting that ignores it wastes budget in every market at once.

Delivery from the United Kingdom is a practical advantage here rather than a compromise. The UK working day overlaps almost entirely with Central European time, so there is live contact through the day, not a handover into a void. At this level distance is not the variable that decides a result; senior, undivided ownership is.

AI Search Optimisation in Europe

Win the AI search era
across Europe.

Search in 2026 no longer ends at a list of blue links. European buyers now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.

This is the discipline of AI search optimisation: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most European websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.

The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later.

Answer Engine Optimisation (AEO)

FAQ, HowTo & Article schema
Question-led content structure
Featured snippet & AI Overview capture
Concise, chunkable answers
Speakable markup

Generative Engine Optimisation (GEO)

Entity graph & knowledge signals
E-E-A-T & verified authorship
Citation likelihood
Brand sentiment & share of voice
Consistent NAP & identifiers

Machine-Readable Foundations

Schema.org structured data
Open Graph & card integrity
llms.txt & semantic HTML
Core Web Vitals
Crawl-budget & indexation hygiene

SEO Consultancy in Europe

Technical SEO consultancy
for European businesses.

Most European SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it. The measurement beneath it all is engineered to be accurate and GDPR-robust at once, with consent-aware first-party data that holds the numbers honest where browser analytics quietly fail.

Paid Media

Google Search & Shopping
Microsoft Advertising
Meta (Facebook & Instagram)
LinkedIn B2B Acquisition
YouTube & Display
Amazon Performance Ads

Technical SEO

Technical Site Audits
Core Web Vitals
Schema & Structured Data
Crawlability & Indexation
AI Crawl Readiness
On-Page Optimisation

Commercial Intelligence

GDPR-Robust Server-Side Tracking
Attribution Modelling
Conversion Rate Optimisation
Advanced Data Analytics
Bespoke Reporting

European Sector Experience

PPC and SEO across Europe
for every sector.

The practice works with mid-market European businesses across the following sectors. B2B lead generation and full omnichannel e-commerce engagements are both accepted.

Technology & SaaS

Paid Search & Shopping
Paid Social
Technical SEO
Server-Side Tracking

Cross-Border E-commerce

Paid Search & Shopping
Paid Social
Technical SEO
Server-Side Tracking

Professional Services

Paid Search & Shopping
Paid Social
Technical SEO
Server-Side Tracking

Travel & Hospitality

Paid Search & Shopping
Paid Social
Technical SEO
Server-Side Tracking

Historical Execution

Proven at global scale.
Applied across Europe.

Track record includes the global digital transformation of LUSH Cosmetics across sixteen markets. The same forensic commercial discipline applied to that programme is applied to every European engagement, regardless of size.

LUSH Cosmetics global PPC and SEO transformation across sixteen markets

The Senior Mind

One practitioner.
Every channel. Every week.

Nicholas Crane, founder of The Crane Consultancy, PPC and SEO consultant serving Europe

Nic Crane · Founder

A decade engineering profit at scale.

Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios.

Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Advanced Media Buying Professional. Google Partner. Amazon Ads Partner.

The practice is based in the United Kingdom and works with European businesses remotely, from first audit to weekly optimisation. A UK working day overlaps almost entirely with Central European time, so there is live contact every day rather than a handover into a void.

The senior mind that wins the work is the senior mind that does the work.

PPC Agency vs PPC Consultancy

Why European businesses choose
a senior consultancy.

The typical PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the work, while the senior who pitched moves to the next sale.

Geography has never been the thing that decides a paid-media result; seniority is. The best partner for a European business is not the largest agency in the nearest capital but the one senior operator who holds the account without interruption, reviews it every week, and filters every decision through commercial profit rather than vanity metrics. From the United Kingdom, with a working day that overlaps almost entirely with the continent, that is exactly what a European engagement gets: one practitioner who has run global programmes for household names, available directly, with none of the agency layers that put a junior between your budget and the expertise you contracted.

Operating Standards

What every European engagement
guarantees.

Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.

You own everything.

Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.

ii.

No bait-and-switch.

The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.

iii.

Live, not laminated.

Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.

iv.

Direct line to the founder.

WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question when you need to, in your working day.

Questions from European Businesses

PPC and SEO in Europe:
common questions.

Do you work with European clients?

Yes, remotely from the UK

Are you a PPC agency or PPC consultancy?

Consultancy

Is your tracking GDPR-robust?

Yes, server-side and consent-aware

Is there a working-hours overlap with Europe?

Near-complete

Can you get my business cited in AI search and AI Overviews?

Yes, by design

Do you cover AEO and GEO as well as classic SEO?

Both, as standard

Is there a junior account manager on the account?

Never

Beyond Europe

Senior PPC, AI Search & SEO consultancy,
wherever you trade.

European engagements are held to the same standard as the practice's UK work: one senior practitioner, profit-first, with measurement built to hold every channel accountable. The same senior-led PPC, AI search and SEO consultancy serves Bath, Bristol, London and cities across the United Kingdom.

About The Crane Consultancy in Europe

The facts, plainly stated.

The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses across Europe, delivered remotely from the United Kingdom. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath, Somerset, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. European clients are served entirely remotely, with a working day that overlaps almost entirely with Central European time and direct access to the founder.

Every European engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; consent-aware, GDPR-robust server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.

45 Albemarle Street, Mayfair, London W1S 4JL. The Crane Consultancy registered office.

PPC, AI Search & SEO Consultancy · Europe.

European clients are served remotely from the United Kingdom, with a working day that overlaps almost entirely with Central European time and direct access to the founder. Registered office: 45 Albemarle Street, Mayfair, London W1S 4JL.

European Mandates

Start the conversation.

Capacity is deliberately limited. If you are a mid-market European business ready to replace agency faith with commercial certainty, use the form below.