Crane Index^™ Monitor Service Terms.

01The Agreement

These terms are a contract between Crane Consultancy Limited, trading as The Crane Consultancy, a company registered in England and Wales (Company No. 15526285) with its registered office at 45 Albemarle Street, Floor 3, Mayfair, London, W1S 4JL ("we", "us"), and the business that subscribes to the Crane Index^™ Monitor service ("you"). They govern every Crane Index Monitor subscription, however it is ordered.

You accept these terms by doing any of the following, whichever happens first:

• Ticking the acceptance box when placing an order through our website
• Accepting these terms at a Stripe checkout
• Paying an invoice for the service
• Using the service, including a subscription provided with our compliments

02The Service

Crane Index Monitor comprises, for each subscribed domain:

• A scheduled automated measurement of the domain on our three published reads (AI search readiness, agent readiness, and brand representation), normally daily
• The same scheduled measurement of up to six competitor domains you nominate, using only their publicly available pages
• A private dashboard showing the current and historical measurements
• A dated archive of the measurements taken during your subscription

Complimentary subscriptions, including monitoring extended to a standing holder in The Industry Authorities, are provided on these same terms, except that no fee is payable and clause 5 is replaced by our discretion: a complimentary subscription may be withdrawn at any time, without notice or liability. A complimentary subscription does not renew automatically and does not require any payment method; it simply ends at the close of its term unless you choose to continue on a paid subscription.

The service is a measurement and reporting instrument. It is not consultancy, and it does not include advice, recommendations, or implementation work, which are available only under a separate written engagement.

03Measurement, Not a Promise

Each measurement is a reading taken by our own proprietary methodology at a point in time. It reflects what our scanners could observe of a site at the moment they read it, scored by rules we set and refine. You acknowledge and agree that:

• Scores are our assessment, produced by our methodology. They are not a certification, an audit, or a guarantee of anything, and another methodology could reach a different view.
• We give no warranty, promise, or representation that use of the service, or any change you make in response to it, will improve your visibility in any AI system or search engine, or produce any ranking, traffic, enquiry, revenue, or other commercial outcome.
• The systems we measure readiness for, such as AI search engines, crawlers, and agents, are operated by third parties and change without notice. A score that is strong today may read differently after such a change, and we are not responsible for the conduct of any third-party platform.
• A site that cannot be read, for example because it blocks or fails to serve our scanner, yields no measurement for that read. A missing measurement is recorded as missing. It is never estimated.
• We may refine the methodology over time. Dated records in your archive remain as they were measured; measurements taken after a refinement are taken on the refined basis.
• We may re-run a measurement where we identify an error, and correct the record accordingly.

You are responsible for any decision you take, or refrain from taking, on the strength of a measurement. The service provides data, and the judgement applied to that data is yours.

04Fees and Payment

• The annual subscription is £1,600 per subscribed domain per year, exclusive of VAT, payable in advance. Where a monthly option is offered, it is £160 per subscribed domain per month, exclusive of VAT, payable in advance each month.
• VAT is added at the prevailing rate where applicable.
• Card payments are processed by Stripe. Your card details are provided to Stripe directly and never touch our systems. Invoice payment, where agreed, is due within 14 days of the invoice date.
• Fees are non-refundable once the service has commenced, except as set out in clause 5 or where the law requires otherwise.
• We may suspend the service where any amount properly due remains unpaid 14 days after we have notified you in writing that it is overdue.

05Term, Renewal and Cancellation

• Annual subscriptions run for twelve months from the date the service commences and renew automatically for successive twelve-month terms at the then-current annual fee, unless you cancel before the renewal date. We will send a reminder before each renewal. You may cancel at any time before renewal, with effect from the end of the current term; the fee for a term that has already begun is non-refundable, save as set out below.
• Monthly subscriptions continue month to month until cancelled. You may cancel at any time, with effect from the end of the paid month; no further payments are taken and no refund is due for the month in progress.
• If we withdraw the service entirely during a paid annual term, we will refund the proportion of the annual fee that relates to the unexpired whole months of the term. That refund is your sole remedy for the withdrawal.
• Either party may terminate immediately by written notice if the other commits a material breach of this agreement that is not remedied within 14 days of written notice, or becomes insolvent. If we terminate for your material breach, no refund is due.

06Availability and Service Levels

We provide the service with reasonable skill and care, and we design it to run on schedule. However, the service is provided on an "as is" and "as available" basis, and we do not warrant that it will be uninterrupted, timely, error-free, or free from harmful components. In particular:

• No service level, uptime, or response time is guaranteed, and no service credit is offered or implied.
• A scheduled measurement may occasionally be missed, delayed, or fail, including for reasons outside our control such as hosting, network, or third-party platform behaviour. A missed read is recorded as missing and the schedule resumes; a missed read is not a breach of this agreement.
• We may suspend the service temporarily for maintenance or to protect the integrity of the measurement, and will keep any such interruption reasonably brief.

To the fullest extent permitted by law, all warranties, conditions, and other terms implied by statute or common law, including any implied terms as to satisfactory quality and fitness for a particular purpose, are excluded from this agreement.

07Your Obligations

You agree that you will:

• Provide accurate order details, including the domain to be monitored and the email addresses to hold dashboard access, and keep them current
• Only subscribe a domain you own, operate, or are authorised to have monitored
• Nominate competitor domains for observation of their publicly available pages only, use the resulting readings for internal benchmarking rather than in advertising or public comparison, and accept that we may decline or remove any nominated domain at our reasonable discretion
• Keep dashboard access credentials confidential, limit access to your own officers, employees, and advisers, and tell us promptly if you believe access has been compromised
• Not resell, white-label, or provide the service or its outputs to any third party as a service, and not use the service to build or calibrate a competing product
• Not attempt to probe, disrupt, reverse-engineer, or interfere with the service, the scanners, or the systems that provide them

08Intellectual Property and Outputs

The Crane Index^™, Crane Intelligence^™, Crane Index^™ Monitor, our methodology, scanners, software, dashboards, report formats, and brand remain our property or that of our licensors. Nothing in this agreement transfers any intellectual property to you.

We grant you a non-exclusive, non-transferable licence, for the duration of your subscription, to use the measurements and reports produced for you for your own internal business purposes, including sharing them within your organisation and with your professional advisers. Public use of a measurement, including any measurement of a competitor, other than through an embed or asset we supply for that purpose, requires our prior written consent.

Where we supply a dated seal, badge, or share asset, you may display it unaltered, with any link it carries intact, for as long as the dated standing it records remains part of the published record. A seal or badge must never be edited, restyled, or presented as relating to a month other than the one it names.

09The Public Research Programme

Our public research programme, including the published cohort benchmarks and The Industry Authorities, is editorially independent of the service. A subscription does not alter, and cannot alter, any public measurement, ranking, or standing, and no preference in the public record is offered or available at any price. Public benchmark tables remain public and are not affected by your subscription. We will not name you as a client without your consent.

10Data and Confidentiality

Your dashboard and its measurement history are private to the access holders you nominate. We treat non-public information you give us in connection with the service as confidential, and you treat non-public elements of the service, including the dashboard, in the same way. Personal data is handled as set out in our Privacy Policy. The measurements themselves are readings of publicly available web pages and contain no personal data.

11Suspension and Termination

We may suspend or restrict access to the service, or terminate this agreement, immediately and without liability if you materially breach it, including non-payment under clause 4, misuse of the service or outputs under clauses 7 or 8, or any attempt to interfere with the integrity of the measurement or the public research programme. Where practicable we will give you notice and an opportunity to remedy first. On termination for any reason your licence under clause 8 ends, save that reports already properly shared within your organisation may be retained for record purposes.

12Limitation of Liability

Nothing in this agreement excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under the law of England and Wales. Subject to that:

• We are not liable, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any loss of profit, revenue, business, goodwill, anticipated savings, or data, or for any indirect or consequential loss, arising under or in connection with this agreement.
• We are not liable for any loss arising from a decision made, or not made, in reliance on a measurement, report, or score.
• Our total aggregate liability arising under or in connection with this agreement, however arising, is limited to the fees you paid for the service in the twelve months immediately before the event giving rise to the claim. For a complimentary subscription, where no fee has been paid, our total aggregate liability is £100.

13Events Beyond Our Control

We are not in breach of this agreement, and are not liable, for any failure or delay in performance caused by events beyond our reasonable control, including failure of hosting, network, or power infrastructure, acts or omissions of third-party platforms and providers, industrial action, and acts of government. If such an event continues for more than 60 days, either party may terminate on written notice and clause 5 applies to any refund.

14General

• Entire agreement. This agreement, together with the order details you provide and our Privacy Policy, is the entire agreement between us for the service, and supersedes any prior discussion or representation about it. You confirm you have not relied on any statement not set out in it, though nothing limits liability for fraudulent misrepresentation.
• Changes. We may update these terms from time to time. The version and date at the top of this page identify the current terms. A change takes effect for you on your next renewal or, for monthly subscriptions, 30 days after the updated terms are published; the version you accepted governs until then.
• Assignment. You may not assign or transfer this agreement without our written consent. We may assign it to a successor of our business.
• Waiver and severance. A failure to enforce a right is not a waiver of it. If any provision is found unenforceable, the remainder stays in force.
• Third parties. No one other than the parties has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this agreement.
• Notices. Notices to us go to [email protected]; notices to you go to the lead email address on your subscription.

15Governing Law

This agreement, and any dispute or claim arising out of or in connection with it or its subject matter, whether contractual or non-contractual, is governed by and construed in accordance with the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

16Contact

Questions about these terms: