This benchmark measures how cleanly the airlines, hotels, tour operators and travel brands a traveller now asks an AI to plan around can be read and correctly represented.
Travel is the category where the AI assistant has moved fastest. A traveller no longer opens ten tabs; they ask an engine to plan the trip, and it answers by reading the sites of the airlines, hotels and operators it can understand.
When your routes, rooms, prices and policies are legible to a machine, you are the one it suggests, prices and links to. When they are buried in a booking widget that only renders for a human, the itinerary is built around whoever it could read, and your inventory is never offered. The demand did not shrink, it was routed past you.
Queued for its first measured run
The constituent list for Travel and Tourism is set. The Crane Index™ re-scans every cohort on the first of the month, and this page fills with the full ranked field, every company named and scored across the three reads, the moment the first scan lands. Follow it and you will be first to the numbers.
Each cohort is run through the three Crane Index™ scanners, AI Search Readiness (can the engines that read live sites resolve you and extract what you sell), Agent Readiness (can an automated agent get in and act) and Brand Representation (can a machine confirm who you are), against each organisation's home page. Every check is deterministic, sites that refuse or cannot serve an automated reader are reported as unmeasured rather than scored, and the full dated result sets are archived so each re-run publishes the movement. This is an on-page read of the home page, the part you control on the page: it does not crawl the whole site, and it does not watch AI answers or track whether an engine currently cites you. Any score can be re-measured in about a minute on the free scanners.
Score your own domain now. The free AI Search Readiness scanner is the same instrument behind this benchmark and takes about a minute.
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
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The Crane Index™ is re-run, and new cohorts are added. Join The Crane Briefing and you will be first to each one, with the senior read on what moved and why. One considered email, never noise.
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The travel brands a machine can read are the ones an AI trip planner will keep booking around.
