Senior consultancy.
Across Europe.
The Crane Consultancy works with businesses across Europe from a base in the UK, applying the same senior-led PPC, AI optimisation and technical SEO that runs every account at home. One practitioner from audit to invoice, no junior handovers, and a working day that overlaps almost entirely with yours.
Europe is not one market but a dozen, each with its own language, platform habits and competitive weather, and the practice builds for that difference rather than averaging it away.
A continent of
separate markets.
From the DACH region to the Nordics, Benelux, France, Iberia and the fast-growing economies of Central and Eastern Europe, demand splinters by country, by language and by buying culture. Cross-border e-commerce and B2B in particular turn on local detail, from currency and delivery to the phrasing of a single ad headline, and a pan-European setting that ignores it wastes budget in every market at once.
Built per market,
measured to profit.
Each European market is structured and measured on its own terms across paid search, paid social and organic, never blurred into a single continental average. The measurement beneath it is engineered to be both accurate and GDPR-robust, with server-side tracking and consent-aware first-party data that hold the numbers honest where browser analytics quietly fail. The same forensic attention extends to AI search, the entity and structured-data work, AEO and GEO included, that increasingly decides whether a brand is named when a European buyer asks ChatGPT, Gemini or Perplexity for a recommendation. The practice has run digital programmes at real multi-market scale, including the transformation of LUSH Cosmetics across sixteen markets, and applies that discipline to a single account or a coordinated rollout across several.
Wherever
you trade.
Senior PPC, AIO and SEO consultancy across the UK and beyond.