Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Serving the United States Remotely
PPC, AIO & SEO Consultancy · United States
Commercial Velocity. In the United States.
Senior PPC, AI optimisation and technical SEO for mid-market businesses across the United States, delivered remotely from the United Kingdom. Built to win Google and AI search in 2026. One practitioner, every channel, daily time-zone overlap. Zero compromise.
Verified Infrastructure Partners
PPC Consultancy in the United States
The US PPC consultancy
The US PPC consultancy
built around profit.
Mid-market businesses in the United States meet the same failure from PPC agencies and SEO agencies the world over: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision is filtered through one question: does this compound your profit? In 2026, with paid auctions tighter and search itself splitting between Google and AI answers, that question carries more weight than it ever has.
The United States is the largest and most competitive paid-media market in the world, where cost-per-click in many categories runs well above anything in Europe and the distance between a well-run account and a poorly-run one is measured in very large absolute sums every month. It is also the market where buyers have moved fastest to AI answer engines, which makes how a brand is read by those systems a commercial question rather than a technical footnote.
The practice already works with US clients, including the language-services group BIG Language Solutions, run from the United Kingdom with daily time-zone overlap and direct access to the founder. At this level distance is not the variable that decides a result; senior, undivided ownership is, and a transatlantic engagement strips out the agency layers without diluting the attention on the account.
AI Search Optimisation in the United States
Win the AI search era
Win the AI search era
in the United States.
Search in 2026 no longer ends at a list of blue links. US buyers, ahead of almost every other market, now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline of AI optimisation, AIO: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most US websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.
The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later. In a market adopting AI search this fast, that is the difference between being the answer and being invisible.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in the United States
Technical SEO consultancy
Technical SEO consultancy
for US businesses.
Most US SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
United States Sector Experience
PPC and SEO for the US
PPC and SEO for the US
across every sector.
The practice works with mid-market US businesses across the following sectors. B2B lead generation and full omnichannel e-commerce engagements are both accepted.
Technology & SaaS
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
E-commerce
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Professional Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Language Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied across the US.
Track record includes the global digital transformation of LUSH Cosmetics across sixteen markets. The same forensic commercial discipline applied to that programme is applied to every US engagement, regardless of size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Advanced Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in the United Kingdom and works with US businesses remotely, from first audit to weekly optimisation. A working day that begins in the UK overlaps the US morning, so there is live contact every day rather than a handover into a void.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy
Why US businesses choose
Why US businesses choose
a senior consultancy.
The typical PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the work, while the senior who pitched moves to the next sale.
Geography has never been the thing that decides a paid-media result; seniority is. The best partner for a US business is not the largest agency in the nearest city but the one senior operator who holds the account without interruption, reviews it every week, and filters every decision through commercial profit rather than vanity metrics. From the United Kingdom, that is exactly what a US engagement gets: one practitioner who has run global programmes for household names, available directly, with daily time-zone overlap and none of the agency layers that put a junior between your budget and the expertise you contracted.
Operating Standards
What every US engagement
What every US engagement
guarantees.
Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question when you need to, in your working day or ours.
Questions from US Businesses
PPC and SEO in the US:
PPC and SEO in the US:
common questions.
Do you work with US clients?
Yes, including BIG Language SolutionsAre you a PPC agency or PPC consultancy?
ConsultancyWho manages the US account week to week?
The founderIs there a working time-zone overlap?
DailyCan you get my US business cited in AI search and AI Overviews?
Yes, by designDo you cover AEO and GEO as well as classic SEO?
Both, as standardIs there a junior account manager on the US account?
Never
Beyond the United States
Senior PPC, AIO & SEO consultancy,
Senior PPC, AIO & SEO consultancy,
either side of the Atlantic.
US engagements are held to the same standard as the practice's UK work: one senior practitioner, profit-first, with measurement built to hold every channel accountable. The same senior-led PPC, AIO and SEO consultancy serves Bath, Bristol, London and cities across the United Kingdom.
About The Crane Consultancy in the United States
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI optimisation (AIO) and technical SEO consultancy to mid-market businesses across the United States, delivered remotely from the United Kingdom. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath, Somerset, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. US clients are served entirely remotely, with daily time-zone overlap and direct access to the founder.
Every US engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. The practice already works with US clients, including the language-services group BIG Language Solutions. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
US Mandates
Start the conversation.
Capacity is deliberately limited. If you are a mid-market US business ready to replace agency faith with commercial certainty, use the form below.