Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Based in London
PPC, AIO & SEO Consultancy · London
Commercial Velocity. In London.
Senior-led PPC, AI optimisation and technical SEO, based in London, Greater London. The work that wins Google and AI search in 2026. One undivided practitioner. No agency overhead. Face-to-face sessions as standard.
Verified Infrastructure Partners
PPC Consultancy in London
The London PPC consultancy
The London PPC consultancy
built around profit.
Mid-market businesses in London keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire London engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision is filtered through one question: does this compound your profit? In 2026, with paid auctions tighter and search itself splitting between Google and AI answers, that question carries more weight than it ever has.
London is the most expensive paid-media market in the country, where cost per click routinely runs at several times the national average. At those prices the distance between a well-run account and a poorly-run one is not a rounding error; it is measured in very large absolute sums, every month. London is also where the practice keeps its registered office, at 45 Albemarle Street in Mayfair, for engagements that call for a room in the capital.
The structural flaw in the agency model, a senior who wins the pitch and a junior who quietly runs the spend, becomes a direct and continuous financial drain at London prices. The practice removes that layer entirely. One senior practitioner holds the account, which means the expertise you contracted is the expertise deploying your capital into the most competitive Google Ads and paid-social auctions in Britain, with nothing delegated downward and nothing averaged across a team.
The Capital
London rewards precision.
London rewards precision.
Imprecision is just expensive.
London rewards precision the way few markets do, because here imprecision is simply more expensive. The practice brings commercial rigour built at the highest level, including the global transformation of LUSH Cosmetics across sixteen markets and the data integrity work behind the Everywhen launch spanning Towergate Insurance and forty other brands, to businesses competing for London audiences. It pairs that with the AI-search discipline that now decides whether a brand is named when a buyer asks ChatGPT, Gemini or Google's AI Overviews for a recommendation. For a London business the proposition is senior ownership, forensic measurement, and a practitioner who treats your margin as the only metric that survives contact with a board.
AI Search Optimisation in London
Win the AI search era
Win the AI search era
in London.
Search in 2026 no longer ends at a list of blue links. Buyers in London now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline of AI optimisation, AIO: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most London websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.
The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later. For a London business, that is the difference between being the answer and being invisible.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in London
Technical SEO consultancy
Technical SEO consultancy
for London businesses.
Most London SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
London Sector Experience
PPC and SEO for London
PPC and SEO for London
across every sector.
The practice works with mid-market businesses in London and Greater London across the following sectors. B2B lead generation and full omnichannel e-commerce engagements are both accepted.
Financial Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Technology
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Professional Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
E-commerce
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in London.
Track record includes the global digital transformation of LUSH Cosmetics across sixteen markets. The same forensic commercial discipline applied to that programme is applied to every London engagement, regardless of size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Advanced Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in London, Greater London. Face-to-face client sessions are available here as standard.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in London
Why London businesses leave
Why London businesses leave
PPC agencies for senior consultancy.
The typical London PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the account, while the senior who pitched moves to the next sale.
Based in London, the practice combines genuine local presence with the depth of a practitioner who has run global programmes for household names. You get the relationship of a local consultant and the commercial rigour of someone who has operated at the highest level across sixteen international markets.
Operating Standards
What every London engagement
What every London engagement
guarantees.
Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Questions from London Businesses
PPC and SEO in London:
PPC and SEO in London:
common questions.
Are you a PPC agency or PPC consultancy in London?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. The structural difference matters: one senior practitioner holds every London engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
Do you offer face-to-face PPC and SEO consultancy in London?
Yes. The Crane Consultancy is based in London, Greater London. Face-to-face sessions are available here as standard. The practice also operates a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL for engagements requiring a London room.
What makes The Crane Consultancy different from a London PPC agency?
Most London PPC agencies and SEO agencies operate the same model: a senior practitioner wins the pitch, junior staff run the account. The Crane Consultancy removes that structure entirely. One senior practitioner, with a track record including the global digital transformation of LUSH Cosmetics across sixteen markets, holds every London engagement. The person who audits the account is the person optimising bids, reviewing technical SEO and reporting to the board every week.
What PPC and SEO services does The Crane Consultancy offer in London?
The practice offers PPC consultancy across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside technical SEO consultancy, server-side tracking, attribution modelling and conversion rate optimisation. All services are delivered by one senior practitioner to London businesses, anchored to a single profitability model rather than managed as separate channel siloes.
Can you help my London business appear in AI search and Google AI Overviews?
Yes. This is a core part of the practice. Buyers in London increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI optimisation, AIO, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI optimisation (AIO), and how is it different from SEO?
Traditional SEO earns rankings in a list of links. AI optimisation, AIO, earns visibility inside AI-generated answers, in Google AI Overviews and in large language models such as ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), the structure that wins direct answers, and Generative Engine Optimisation (GEO), the entity and authority signals that make a model recommend you by name. For London businesses it is an architectural and technical exercise, not a content mill, and it sits alongside PPC and technical SEO in every engagement.
Beyond London
Senior PPC, AIO & SEO consultancy
Senior PPC, AIO & SEO consultancy
beyond London.
The practice is rooted in London, but works with mid-market businesses across Greater London and the surrounding cities. The same senior-led PPC, AIO and SEO consultancy applies in each of them.
PPC, AIO & SEO Consultancy in Guildford
Surrey · 27 miPPC, AIO & SEO Consultancy in Crawley
West Sussex · 28 miPPC, AIO & SEO Consultancy in Luton
Bedfordshire · 29 miPPC, AIO & SEO Consultancy in Maidstone
Kent · 33 miPPC, AIO & SEO Consultancy in Reading
Berkshire · 37 miPPC, AIO & SEO Consultancy in Milton Keynes
Buckinghamshire · 46 mi
About The Crane Consultancy in London
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI optimisation (AIO) and technical SEO consultancy to mid-market businesses in London, Greater London. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and North East Somerset, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. Bath, Bristol and London are its home cities, all served face-to-face as standard.
Every London engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
London Mandates
Start the conversation.
Capacity is deliberately limited. If you are a mid-market business in London ready to replace agency faith with commercial certainty, use the form below.