Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Based in Bath
PPC, AIO & SEO Consultancy · Bath
Commercial Velocity. In Bath.
Senior-led PPC, AI optimisation and technical SEO, based in Bath, Somerset. The work that wins Google and AI search in 2026. One undivided practitioner. No agency overhead. Face-to-face sessions as standard.
Verified Infrastructure Partners
PPC Consultancy in Bath
The Bath PPC consultancy
The Bath PPC consultancy
built around profit.
Mid-market businesses in Bath keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire Bath engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision is filtered through one question: does this compound your profit? In 2026, with paid auctions tighter and search itself splitting between Google and AI answers, that question carries more weight than it ever has.
Bath is the practice's home city, and that matters more than a pin on a map. This is a UNESCO World Heritage economy that runs on heritage tourism, independent retail, professional services and two universities, and it generates two quite separate kinds of demand at once: a resident or business hunting for a local supplier, and a visitor planning a trip months in advance. A Google Ads or SEO account that treats those as one audience wastes money on both.
Most agencies push both audiences through a single funnel and call the waste efficiency. The practice does the opposite, separating visitor intent from resident and B2B intent across paid search, paid social and organic so each is built to convert on its own terms. Being based in Bath also means the work is accountable in person, with the senior practitioner running your account a short walk from your door rather than a name on a contract you never meet again.
The Home City
Bath is not a market
Bath is not a market
we visit. It is where we are.
Bath is small enough that reputation travels and large enough that the auctions are genuinely contested, particularly in tourism, hospitality and professional services. That combination rewards precision over budget. The practice brings discipline built at global scale, including the digital transformation of LUSH Cosmetics across sixteen markets, to businesses that operate within a few square miles of the Roman Baths, and it applies the same forensic approach to PPC, technical SEO and AI search whether the account spends four figures a month or six. For a Bath business the proposition is plain: senior, undivided ownership from a practitioner who lives in the market you sell to, and who treats your profit, not your impressions, as the only number that counts.
AI Search Optimisation in Bath
Win the AI search era
Win the AI search era
in Bath.
Search in 2026 is no longer a page of links and nothing more. Buyers in Bath now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline of AI optimisation, AIO: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most Bath websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.
The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later. For a Bath business, that is the difference between being the answer and being invisible.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in Bath
Technical SEO consultancy
Technical SEO consultancy
for Bath businesses.
Most Bath SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Bath Sector Experience
PPC and SEO for Bath
PPC and SEO for Bath
across every sector.
The practice works with mid-market businesses in Bath and Somerset across the following sectors. B2B lead generation and full omnichannel e-commerce engagements are both accepted.
Tourism
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Professional Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Education
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in Bath.
Track record includes the global digital transformation of LUSH Cosmetics across sixteen markets. The same forensic commercial discipline applied to that programme is applied to every Bath engagement, regardless of size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Advanced Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in Bath, Somerset. Face-to-face client sessions are available here as standard.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in Bath
Why Bath businesses leave
Why Bath businesses leave
PPC agencies for senior consultancy.
The typical Bath PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. What you signed for and what runs the account quietly become two different people.
Based in Bath, the practice combines genuine local presence with the depth of a practitioner who has run global programmes for household names. You get the relationship of a local consultant and the commercial rigour of someone who has operated at the highest level across sixteen international markets.
Operating Standards
What every Bath engagement
What every Bath engagement
guarantees.
Four fixed commitments hold on every engagement, and together they mark the break from the usual agency arrangement.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Questions from Bath Businesses
PPC and SEO in Bath:
PPC and SEO in Bath:
common questions.
Are you a PPC agency or PPC consultancy in Bath?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. The structural difference matters: one senior practitioner holds every Bath engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
Do you offer face-to-face PPC and SEO consultancy in Bath?
Yes. The Crane Consultancy is based in Bath, Somerset. Face-to-face sessions are available here as standard. The practice also operates a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL for engagements requiring a London room.
What makes The Crane Consultancy different from a Bath PPC agency?
Most Bath PPC agencies and SEO agencies operate the same model: a senior practitioner wins the pitch, junior staff run the account. The Crane Consultancy removes that structure entirely. One senior practitioner, with a track record including the global digital transformation of LUSH Cosmetics across sixteen markets, holds every Bath engagement. The person who audits the account is the person optimising bids, reviewing technical SEO and reporting to the board every week.
What PPC and SEO services does The Crane Consultancy offer in Bath?
The practice offers PPC consultancy across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside technical SEO consultancy, server-side tracking, attribution modelling and conversion rate optimisation. All services are delivered by one senior practitioner to Bath businesses, anchored to a single profitability model rather than managed as separate channel siloes.
Can you help my Bath business appear in AI search and Google AI Overviews?
Yes. This is a core part of the practice. Buyers in Bath increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI optimisation, AIO, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI optimisation (AIO), and how is it different from SEO?
Traditional SEO earns rankings in a list of links. AI optimisation, AIO, earns visibility inside AI-generated answers, in Google AI Overviews and in large language models such as ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), the structure that wins direct answers, and Generative Engine Optimisation (GEO), the entity and authority signals that make a model recommend you by name. For Bath businesses it is an architectural and technical exercise, not a content mill, and it sits alongside PPC and technical SEO in every engagement.
Beyond Bath
Senior PPC, AIO & SEO consultancy
Senior PPC, AIO & SEO consultancy
beyond Bath.
The practice is rooted in Bath, but works with mid-market businesses across Somerset and the surrounding cities. The same senior-led PPC, AIO and SEO consultancy applies in each of them.
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About The Crane Consultancy in Bath
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI optimisation (AIO) and technical SEO consultancy to mid-market businesses in Bath, Somerset. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and North East Somerset, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. Bath, Bristol and London are its home cities, all served face-to-face as standard.
Every Bath engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
Bath Mandates
Start the conversation.
Capacity is deliberately limited. If you are a mid-market business in Bath ready to replace agency faith with commercial certainty, use the form below.