{ "scan": "Media and Entertainment — Crane Index (AI Visibility Suite)", "cohort": "media-entertainment", "date": "2026-09-01", "scanners": { "retrieval": "AI Search Readiness", "execution": "Agent Readiness", "representation": "Brand Representation" }, "concurrency": 10, "pages": 1, "basis": "page", "aggregate": { "scannedRequested": 172, "reachable": 124, "unreachable": 48, "retrieval": { "n": 124, "min": 12, "max": 81, "median": 47, "mean": 49, "ge70": 9, "b5569": 39, "b4054": 38, "lt40": 38, "below55": 76, "ge90": 0 }, "execution": { "n": 124, "min": 30, "max": 99, "median": 63, "mean": 67, "ge70": 44, "b5569": 65, "b4054": 10, "lt40": 5, "below55": 15, "ge90": 2 }, "representation": { "n": 124, "min": 8, "max": 66, "median": 13, "mean": 20, "ge70": 0, "b5569": 3, "b4054": 12, "lt40": 109, "below55": 121, "ge90": 0 }, "composite": { "n": 124, "min": 21, "max": 76, "median": 42, "mean": 45, "ge70": 3, "b5569": 29, "b4054": 42, "lt40": 50, "below55": 92, "ge90": 0 } }, "escalations": [], "recoveries": [], "companies": [ { "name": "The Walt Disney Company", "domain": "thewaltdisneycompany.com", "ok": true, "finalUrl": "https://thewaltdisneycompany.com/", "offDomain": "thewaltdisneycompany.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 87, "representation": 37, "composite": 63 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 14 H2, 51 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 883 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 23 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 64 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 44 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 883 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (The Walt Disney Company), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [ "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "NBCUniversal", "domain": "nbcuniversal.com", "ok": true, "finalUrl": "https://www.nbcuniversal.com/", "offDomain": "nbcuniversal.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 82, "representation": 43, "composite": 61 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "36 of 36 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 25 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 157 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 80 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 43, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (NBCUNIVERSAL MEDIA), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): linkedin.com, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "linkedin.com", "twitter.com" ], "confirmedHosts": [ "linkedin.com", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Paramount Global", "domain": "paramount.com", "ok": true, "finalUrl": "https://www.paramount.com/", "offDomain": "paramount.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 43, "execution": 50, "representation": 8, "composite": 34 }, "detail": { "retrieval": { "score": 43, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "13 of 13 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 3 H2, 12 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 459 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 42 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 50, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 459 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": false, "consistent": null, "note": "browser-ua-unreadable" }, "flags": [] }, { "name": "Warner Bros. Discovery", "domain": "wbd.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Fox Corporation", "domain": "foxcorporation.com", "ok": true, "finalUrl": "https://www.foxcorporation.com/", "offDomain": "foxcorporation.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 79, "representation": 8, "composite": 42 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 268 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 15 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 394 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 11 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "partial", "weight": 1.5, "detail": "robots.txt could not be read on this pass (a transient network fault or rate-limit), so AI crawler access is inconclusive and is not scored as a pass.", "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the AI answer crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot)." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": true }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 88, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "partial", "weight": 1, "detail": "robots.txt could not be read on this scan (a transient network fault or rate-limit), so the declared retrieval policy is unmeasured; held inconclusive, not scored as a pass or a block.", "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the retrieval agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot)." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 268 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": true }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training-crawler posture unmeasured this scan: robots.txt could not be read.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "robots-unmeasured" ] }, { "name": "Sony Pictures Entertainment", "domain": "sonypictures.com", "ok": true, "finalUrl": "https://www.sonypictures.com/", "offDomain": "sonypictures.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 68, "representation": 8, "composite": 40 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 8 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 588 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 39 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 19 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "15 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 588 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "AMC Networks", "domain": "amcnetworks.com", "ok": true, "finalUrl": "https://www.amcglobalmedia.com/", "offDomain": "amcglobalmedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 50, "execution": 68, "representation": 41, "composite": 53 }, "detail": { "retrieval": { "score": 50, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 50, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 23 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 10 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 414 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 157 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 7 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "6 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 414 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 41, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (AMC Global Media), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 2, "dead": 0, "links": [ { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Sinclair", "domain": "sbgi.net", "ok": true, "finalUrl": "https://sbgi.net/", "offDomain": "sbgi.net", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 82, "representation": 8, "composite": 47 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "19 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 13 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 13 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 108 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "56% of 59 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "26 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nexstar Media Group", "domain": "nexstar.tv", "ok": true, "finalUrl": "https://www.nexstar.tv/", "offDomain": "nexstar.tv", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 87, "representation": 25, "composite": 59 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 13 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 12 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 742 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 77 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 156 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 13 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 742 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Nexstar Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 0, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Gray Media", "domain": "gray.tv", "ok": true, "finalUrl": "https://graymedia.com/", "offDomain": "graymedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 58, "representation": 32, "composite": 44 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 56, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 4 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 45, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 420 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 17 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "7% of 30 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "28 images missing alt text" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 420 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Gray Media), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "TEGNA", "domain": "tegna.com", "ok": true, "finalUrl": "https://www.tegna.com/", "offDomain": "tegna.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 71, "representation": 23, "composite": 53 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 44, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 4 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 625 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 49 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 131 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 3 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, chatgpt-user), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 625 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (TEGNA), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, chatgpt-user).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "E.W. Scripps", "domain": "scripps.com", "ok": true, "finalUrl": "https://scripps.com/", "offDomain": "scripps.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 55, "execution": 83, "representation": 31, "composite": 56 }, "detail": { "retrieval": { "score": 55, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "1 H1, 0 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 167 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 55 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 141 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "50% of 2 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 167 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 31, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 79, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (E.W. Scripps) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "TelevisaUnivision", "domain": "televisaunivision.com", "ok": true, "finalUrl": "https://corporate.televisaunivision.com/", "offDomain": "corporate.televisaunivision.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 87, "representation": 23, "composite": 58 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 482 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 24 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "94% of 18 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 482 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (TelevisaUnivision), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Corus Entertainment", "domain": "corusent.com", "ok": true, "finalUrl": "https://www.corusent.com/", "offDomain": "corusent.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 55, "execution": 70, "representation": 8, "composite": 44 }, "detail": { "retrieval": { "score": 55, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 539 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 19 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 231 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 54 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 70, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 539 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (GPTBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Grupo Globo", "domain": "globo.com", "ok": true, "finalUrl": "https://www.globo.com/", "offDomain": "globo.com", "truncated": true, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 56, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "3 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 38 H2, 5 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 72 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 144 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "77% of 31 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, google-extended, ccbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "7 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 55, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, google-extended, ccbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "BBC", "domain": "bbc.co.uk", "ok": true, "finalUrl": "https://www.bbc.co.uk/", "offDomain": "bbc.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 62, "execution": 54, "representation": 10, "composite": 42 }, "detail": { "retrieval": { "score": 62, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 8, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 54, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "The page references a subject, but the schema is otherwise flat.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Itemlist.", "rec": null }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "70 of 85 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "8 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 16 H2, 67 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 10 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 148 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 107 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 65, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: oai-searchbot, perplexitybot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 54, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 75, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: oai-searchbot, perplexitybot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "robots.txt disallows retrieval agents" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "ITV", "domain": "itvplc.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Channel 4", "domain": "channel4.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Sky", "domain": "sky.com", "ok": true, "finalUrl": "https://www.sky.com/", "offDomain": "sky.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 62, "representation": 28, "composite": 44 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "7 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Itemlist.", "rec": null }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 7 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 14 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 4100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 59 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 156 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "86% of 7 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 4100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Discover TV, Broadband & Mobile Phone Packages with Sky), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"Discover TV, Broadband & Mobile Phone Packages with Sky\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "73 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "STV Group", "domain": "stv.tv", "ok": true, "finalUrl": "https://player.stv.tv/", "offDomain": "player.stv.tv", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 82, "representation": 8, "composite": 45 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "27 of 39 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 2 H2, 42 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 687 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 59 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 123 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 32 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 687 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "S4C", "domain": "s4c.cymru", "ok": true, "finalUrl": "https://www.s4c.cymru/cy/", "offDomain": "s4c.cymru", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 36, "execution": 62, "representation": 8, "composite": 35 }, "detail": { "retrieval": { "score": 36, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 24 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 34 H2, 9 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 55, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 301 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 11 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 33 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 301 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "RTL Group", "domain": "rtl.com", "ok": true, "finalUrl": "https://company.rtl.com/en/homepage/", "offDomain": "company.rtl.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 29, "execution": 65, "representation": 15, "composite": 36 }, "detail": { "retrieval": { "score": 29, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 29 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "16 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 8 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "84% of 19 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (103,355 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (16)" }, { "sev": "warning", "label": "3 images missing alt text" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "ProSiebenSat.1 Media", "domain": "prosiebensat1.com", "ok": true, "finalUrl": "https://www.prosiebensat1.com/", "offDomain": "prosiebensat1.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 34, "execution": 58, "representation": 8, "composite": 33 }, "detail": { "retrieval": { "score": 34, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 254 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 34 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 236 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 2 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 80, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 254 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "TF1 Group", "domain": "groupe-tf1.fr", "ok": true, "finalUrl": "https://groupe-tf1.fr/fr", "offDomain": "groupe-tf1.fr", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 69, "representation": 13, "composite": 42 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 461 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 70 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 168 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 8 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 461 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "16 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "M6 Group", "domain": "groupem6.fr", "ok": true, "finalUrl": "https://www.groupem6.fr/fr/", "offDomain": "groupem6.fr", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 69, "execution": 87, "representation": 28, "composite": 61 }, "detail": { "retrieval": { "score": 69, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 14 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 501 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 68 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 18 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 501 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Groupe M6), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "MFE MediaForEurope", "domain": "mfemediaforeurope.com", "ok": true, "finalUrl": "https://www.mfemediaforeurope.com/en/", "offDomain": "mfemediaforeurope.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 35, "execution": 56, "representation": 13, "composite": 35 }, "detail": { "retrieval": { "score": 35, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 2 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 15 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 748 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 28 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 32 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 10 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 748 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Atresmedia", "domain": "atresmedia.com", "ok": true, "finalUrl": "https://www.atresmedia.com/", "offDomain": "atresmedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 58, "representation": 17, "composite": 42 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 25, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "1 distinct external profile linked via sameAs (2 links in total).", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 133 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 23 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 34 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 133 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 17, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" } ], "enrichment": { "sameAs": { "ran": true, "declared": 1, "reachable": 1, "confirmed": 1, "dead": 0, "links": [ { "host": "x.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Canal+ Group", "domain": "canalplusgroup.com", "ok": true, "finalUrl": "https://www.canalplusgroup.com/fr", "offDomain": "canalplusgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 65, "representation": 39, "composite": 54 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 58, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 24 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 10 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 55, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 434 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 13 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 29 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (137,928 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 434 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 39, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 79, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (CANAL+ Group) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"CANAL+ Group\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 1, "confirmed": 0, "dead": 1, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 404, "state": "dead" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Seven West Media", "domain": "sevenwestmedia.com.au", "ok": true, "finalUrl": "https://sevenwestmedia.com.au/", "offDomain": "sevenwestmedia.com.au", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 31, "execution": 63, "representation": 8, "composite": 34 }, "detail": { "retrieval": { "score": 31, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 1 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 40, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 175 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 18 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "6% of 17 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "16 images missing alt text" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 175 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Special Broadcasting Service", "domain": "sbs.com.au", "ok": true, "finalUrl": "https://www.sbs.com.au/", "offDomain": "sbs.com.au", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 63, "representation": 32, "composite": 56 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 50, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 56 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 41 H2, 22 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 70 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 159 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 71 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, ccbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (SBS Australia), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, ccbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "tiktok.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "TVB", "domain": "tvb.com", "ok": true, "finalUrl": "https://www.tvb.com/", "offDomain": "tvb.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 86, "representation": 32, "composite": 56 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 67, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "8 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 29 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 32 H2, 135 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 562 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 10 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 84 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 114 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "3 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 86, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 562 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (TVB 無綫集團), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Netflix", "domain": "netflix.com", "ok": true, "finalUrl": "https://www.netflix.com/", "offDomain": "netflix.com", "truncated": true, "pagesScanned": 1, "scores": { "retrieval": 27, "execution": 65, "representation": 20, "composite": 37 }, "detail": { "retrieval": { "score": 27, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 35300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 52 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 124 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (23,216 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (meta-externalagent, ccbot, cohere-ai, bytespider, diffbot, omgili, imagesiftbot, perplexity-user, oai-adsbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 35300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 20, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (training/other crawlers blocked (meta-externalagent, ccbot, cohere-ai, bytespider).)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Roku", "domain": "roku.com", "ok": true, "finalUrl": "https://www.roku.com/", "offDomain": "roku.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 56, "execution": 59, "representation": 41, "composite": 52 }, "detail": { "retrieval": { "score": 56, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 58, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 6 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 294 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 4 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 134 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (15,673 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 59, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 294 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 41, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Roku), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "linkedin.com", "twitter.com" ], "confirmedHosts": [ "linkedin.com", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Spotify", "domain": "spotify.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "DAZN", "domain": "dazn.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "AWS CloudFront or AWS WAF" }, { "name": "fuboTV", "domain": "fubo.tv", "ok": true, "finalUrl": "https://www.fubo.tv/welcome", "offDomain": "fubo.tv", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 46, "execution": 63, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 46, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 2 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "8 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 21 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 344 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 64 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 128 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 39 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 344 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Deezer", "domain": "deezer.com", "ok": true, "finalUrl": "https://www.deezer.com/us/", "offDomain": "deezer.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 80, "execution": 63, "representation": 51, "composite": 65 }, "detail": { "retrieval": { "score": 80, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 72, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 54, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "The page references a subject, but the schema is otherwise flat.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Faqpage.", "rec": null }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "13 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "11 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 5 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 726 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 53 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 155 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "29% of 7 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "5 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 726 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 51, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Deezer), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, fr.linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 40, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "fr.linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com", "fr.linkedin.com" ], "confirmedHosts": [ "x.com", "fr.linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "iQIYI", "domain": "iqiyi.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "The New York Times Company", "domain": "nytco.com", "ok": true, "finalUrl": "https://www.nytco.com/", "offDomain": "nytco.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 62, "representation": 8, "composite": 38 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 391 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 26 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 4 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 391 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "News Corp", "domain": "newscorp.com", "ok": true, "finalUrl": "https://newscorp.com/", "offDomain": "newscorp.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 50, "execution": 78, "representation": 25, "composite": 51 }, "detail": { "retrieval": { "score": 50, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 50, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 40, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 173 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 9 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 33 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 78, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 173 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (News Corp), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Gannett", "domain": "gannett.com", "ok": true, "finalUrl": "https://www.usatodayco.com/", "offDomain": "usatodayco.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 56, "execution": 82, "representation": 23, "composite": 54 }, "detail": { "retrieval": { "score": 56, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 12 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 6 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 55, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 336 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 20 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "75% of 8 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "2 images missing alt text" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 336 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (USA Today Co.), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 0, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "The McClatchy Company", "domain": "mcclatchy.com", "ok": true, "finalUrl": "https://mcclatchy.com/", "offDomain": "mcclatchy.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 29, "execution": 58, "representation": 8, "composite": 32 }, "detail": { "retrieval": { "score": 29, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "5 H1, 2 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 234 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 5 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 67, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (5)" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "2 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 234 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Axel Springer", "domain": "axelspringer.com", "ok": true, "finalUrl": "https://www.axelspringer.com/de/", "offDomain": "axelspringer.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 29, "execution": 59, "representation": 8, "composite": 32 }, "detail": { "retrieval": { "score": 29, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 7 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 45, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 267 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "fail", "weight": 1, "detail": "No title tag found.", "rec": "Add a descriptive title tag." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 6 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "Missing title tag" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 59, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 267 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Guardian Media Group", "domain": "theguardian.com", "ok": true, "finalUrl": "https://www.theguardian.com/us", "offDomain": "theguardian.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 32, "execution": 48, "representation": 13, "composite": 31 }, "detail": { "retrieval": { "score": 32, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "20 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 35 H2, 161 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 3600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 48 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 133 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 135 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 48, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: perplexitybot, claude-searchbot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 48, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 38, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: perplexitybot, claude-searchbot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 3600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)" }, { "sev": "warning", "label": "robots.txt disallows retrieval agents" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (claudebot, applebot-extended, meta-externalagent, ccbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "DMGT", "domain": "dmgt.com", "ok": true, "finalUrl": "https://www.dmgt.com/", "offDomain": "dmgt.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 59, "execution": 78, "representation": 25, "composite": 54 }, "detail": { "retrieval": { "score": 59, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 210 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 15 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 5 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 78, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 210 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (DMGT), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Reach plc", "domain": "reachplc.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Financial Times", "domain": "ft.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "The Telegraph", "domain": "telegraph.co.uk", "ok": true, "finalUrl": "https://www.telegraph.co.uk/us/", "offDomain": "telegraph.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 30, "execution": 62, "representation": 19, "composite": 37 }, "detail": { "retrieval": { "score": 30, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 36, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "7 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "3 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 122 H2, 28 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 56 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 180 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "83% of 54 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 65, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: oai-searchbot, perplexitybot, claude-searchbot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "9 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 38, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 402, PerplexityBot 200, ClaudeBot 200, GPTBot 402). HTTP 402 indicates Pay-Per-Crawl.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: oai-searchbot, perplexitybot, claude-searchbot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (OAI-SearchBot, GPTBot)" }, { "sev": "warning", "label": "Pay-Per-Crawl (HTTP 402) is charging AI agents for access" }, { "sev": "warning", "label": "robots.txt disallows retrieval agents" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 19, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, applebot-extended, meta-externalagent).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" } ], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "The Economist", "domain": "economist.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "National World", "domain": "nationalworld.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "The Washington Post", "domain": "washingtonpost.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Bloomberg", "domain": "bloomberg.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Thomson Reuters", "domain": "thomsonreuters.com", "ok": true, "finalUrl": "https://www.thomsonreuters.com/en", "offDomain": "thomsonreuters.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 62, "representation": 28, "composite": 52 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "36 of 68 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 24 H2, 26 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 3000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 42 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 152 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "64% of 36 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "13 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 3000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Thomson Reuters Corporation), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"Thomson Reuters Corporation\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "5 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "47 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 0, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified", "tdmrep-unmeasured" ] }, { "name": "Vox Media", "domain": "voxmedia.com", "ok": true, "finalUrl": "https://www.voxmedia.com/", "offDomain": "voxmedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 33, "execution": 56, "representation": 8, "composite": 32 }, "detail": { "retrieval": { "score": 33, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 15 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 5 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 591 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 9 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 4 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 591 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "BuzzFeed", "domain": "buzzfeed.com", "ok": true, "finalUrl": "https://www.buzzfeed.com/", "offDomain": "buzzfeed.com", "truncated": true, "pagesScanned": 1, "scores": { "retrieval": 28, "execution": 54, "representation": 13, "composite": 32 }, "detail": { "retrieval": { "score": 28, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 9 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 25500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 8 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 225 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 8 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 65, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: perplexitybot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 54, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 75, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: perplexitybot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 25500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "robots.txt disallows retrieval agents" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "1765 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "IAC", "domain": "iac.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Schibsted", "domain": "schibsted.com", "ok": true, "finalUrl": "https://schibsted.com/", "offDomain": "schibsted.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 65, "execution": 87, "representation": 10, "composite": 54 }, "detail": { "retrieval": { "score": 65, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 12 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 11 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 823 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 40 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 122 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 823 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Prisa", "domain": "prisa.com", "ok": true, "finalUrl": "https://www.prisa.com/", "offDomain": "prisa.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 62, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 739 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 55 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 129 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 739 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "The Spectator", "domain": "spectator.co.uk", "ok": true, "finalUrl": "https://spectator.com/", "offDomain": "spectator.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 69, "execution": 82, "representation": 48, "composite": 66 }, "detail": { "retrieval": { "score": 69, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 69, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs (6 links in total).", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "8 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 1 H2, 46 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 13 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 100 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "92% of 39 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "3 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 48, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (The Spectator), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "3 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com, linkedin.com, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 30, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 3, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com", "linkedin.com", "twitter.com" ], "confirmedHosts": [ "x.com", "linkedin.com", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Pearson", "domain": "pearson.com", "ok": true, "finalUrl": "https://www.pearson.com/en-us", "offDomain": "pearson.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 62, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 111 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 26 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 85, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Future plc", "domain": "futureplc.com", "ok": true, "finalUrl": "https://futureplc.com/", "offDomain": "futureplc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 69, "execution": 82, "representation": 23, "composite": 58 }, "detail": { "retrieval": { "score": 69, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "34 of 65 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 10 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 983 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 42 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 135 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (meta-externalagent, cohere-ai, bytespider, diffbot, omgili), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 983 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Future PLC), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (meta-externalagent, cohere-ai, bytespider, diffbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Informa", "domain": "informa.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "RELX", "domain": "relx.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "John Wiley & Sons", "domain": "wiley.com", "ok": true, "finalUrl": "https://www.wiley.com/en-us/", "offDomain": "wiley.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 30, "representation": 13, "composite": 29 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "37 of 45 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 35 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 42 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 9 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 9 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" }, { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "28 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Penguin Random House", "domain": "penguinrandomhouse.com", "ok": true, "finalUrl": "https://www.penguinrandomhouse.com/", "offDomain": "penguinrandomhouse.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 53, "execution": 87, "representation": 8, "composite": 49 }, "detail": { "retrieval": { "score": 53, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "18 of 163 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 20 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 112 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 58 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "7 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Simon & Schuster", "domain": "simonandschuster.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Pan Macmillan", "domain": "panmacmillan.com", "ok": true, "finalUrl": "https://www.panmacmillan.com/", "offDomain": "panmacmillan.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 73, "execution": 93, "representation": 50, "composite": 72 }, "detail": { "retrieval": { "score": 73, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 81, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 100, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Itemlist, Book, Blogposting.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "pass", "weight": 1.5, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 26 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 3 H2, 26 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 388 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 84 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 133 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 35 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (1,470 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "3 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 93, "band": "Built for agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 100, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "pass", "weight": 1, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 388 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 50, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 79, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (Pan Macmillan) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): en.wikipedia.org.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "A registry link is confirmed, but no distinct profile source corroborates it.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 40, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "tiktok.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "en.wikipedia.org" ], "confirmedHosts": [ "en.wikipedia.org" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Scholastic", "domain": "scholastic.com", "ok": true, "finalUrl": "https://www.scholastic.com/home", "offDomain": "scholastic.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 39, "execution": 50, "representation": 18, "composite": 36 }, "detail": { "retrieval": { "score": 39, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 67 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 12 H2, 19 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 48 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 137 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "64% of 76 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (2 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" }, { "sev": "error", "label": "3 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "27 images missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 50, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 18, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bloomsbury Publishing", "domain": "bloomsbury.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Faber & Faber", "domain": "faber.co.uk", "ok": true, "finalUrl": "https://www.faber.co.uk/", "offDomain": "faber.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 67, "execution": 87, "representation": 58, "composite": 71 }, "detail": { "retrieval": { "score": 67, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 78, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Corporation.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "150 of 175 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 17 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 5500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 69 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "76% of 435 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "105 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 5500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 58, "band": "Partly resolved", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Faber & Faber), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 100, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): en.wikipedia.org, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "pass", "weight": 1, "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.", "rec": null } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 2, "dead": 0, "links": [ { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "en.wikipedia.org", "twitter.com" ], "confirmedHosts": [ "en.wikipedia.org", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Hachette Book Group", "domain": "hachettebookgroup.com", "ok": true, "finalUrl": "https://www.hachettebookgroup.com/", "offDomain": "hachettebookgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 59, "execution": 87, "representation": 34, "composite": 60 }, "detail": { "retrieval": { "score": 59, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "9 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "The page references a subject, but the schema is otherwise flat.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 13 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 889 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 19 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 141 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 115 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 889 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 34, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Hachette Book Group), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "tiktok.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Condé Nast", "domain": "condenast.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Hearst", "domain": "hearst.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Fastly" }, { "name": "Time", "domain": "time.com", "ok": true, "finalUrl": "https://time.com/", "offDomain": "time.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 81, "execution": 52, "representation": 37, "composite": 57 }, "detail": { "retrieval": { "score": 81, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 72, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 114 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "8 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 25 H2, 72 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1900 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 65 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 133 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 72 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 52, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 406, PerplexityBot 406, ClaudeBot 200, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1900 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (OAI-SearchBot, PerplexityBot)" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Time), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "The Atlantic", "domain": "theatlantic.com", "ok": true, "finalUrl": "https://www.theatlantic.com/", "offDomain": "theatlantic.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 68, "representation": 32, "composite": 52 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 39, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "25 of 27 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "5 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 14 H2, 68 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 12 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 137 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 66 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 57, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: perplexitybot, claude-searchbot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 38, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 402, ClaudeBot 402, GPTBot 200). HTTP 402 indicates Pay-Per-Crawl.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: perplexitybot, claude-searchbot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)" }, { "sev": "warning", "label": "Pay-Per-Crawl (HTTP 402) is charging AI agents for access" }, { "sev": "warning", "label": "robots.txt disallows retrieval agents" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (The Atlantic), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (claudebot, google-extended, applebot-extended, meta-externalagent).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Forbes", "domain": "forbes.com", "ok": true, "finalUrl": "https://www.forbes.com/", "offDomain": "forbes.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 69, "execution": 63, "representation": 46, "composite": 59 }, "detail": { "retrieval": { "score": 69, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 67, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 137 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "4 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 32 H2, 77 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 3200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 6 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 123 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 88 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 65, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: perplexitybot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "160 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 38, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 402, GPTBot 402). HTTP 402 indicates Pay-Per-Crawl.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: perplexitybot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 3200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot, GPTBot)" }, { "sev": "warning", "label": "Pay-Per-Crawl (HTTP 402) is charging AI agents for access" }, { "sev": "warning", "label": "robots.txt disallows retrieval agents" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 46, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Forbes), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "27 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, applebot-extended, meta-externalagent).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "twitter.com", "linkedin.com" ], "confirmedHosts": [ "twitter.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Immediate Media", "domain": "immediate.co.uk", "ok": true, "finalUrl": "https://immediate.co.uk/", "offDomain": "immediate.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 62, "representation": 10, "composite": 38 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 12 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 7 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 493 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 9 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 18 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 29 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 493 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Wolters Kluwer", "domain": "wolterskluwer.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Springer Nature", "domain": "springernature.com", "ok": true, "finalUrl": "https://www.springernature.com/gp", "offDomain": "springernature.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 39, "execution": 68, "representation": 20, "composite": 42 }, "detail": { "retrieval": { "score": 39, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "40 of 45 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 10 H2, 29 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 15 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 301 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 31 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 20, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "51 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "McGraw Hill", "domain": "mheducation.com", "ok": true, "finalUrl": "https://www.mheducation.com/", "offDomain": "mheducation.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 43, "execution": 62, "representation": 13, "composite": 39 }, "detail": { "retrieval": { "score": 43, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "75 of 97 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 46 H2, 66 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 3100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 11 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 156 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "33% of 24 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (google-extended), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "16 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 3100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "19 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training/other crawlers blocked (google-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Cengage", "domain": "cengage.com", "ok": true, "finalUrl": "https://www.cengage.com/", "offDomain": "cengage.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 46, "execution": 62, "representation": 10, "composite": 39 }, "detail": { "retrieval": { "score": 46, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 16 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 456 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 67 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 162 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 456 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "partial", "weight": 0.5, "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Kodansha", "domain": "kodansha.co.jp", "ok": true, "finalUrl": "https://www.kodansha.co.jp/", "offDomain": "kodansha.co.jp", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 36, "execution": 50, "representation": 8, "composite": 31 }, "detail": { "retrieval": { "score": 36, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 169 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 12 H2, 4 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 607 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 82 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 100 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, cohere-ai, bytespider, omgili), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 50, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 607 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (GPTBot)" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Shueisha", "domain": "shueisha.co.jp", "ok": true, "finalUrl": "https://www.shueisha.co.jp/", "offDomain": "shueisha.co.jp", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 36, "execution": 58, "representation": 8, "composite": 34 }, "detail": { "retrieval": { "score": 36, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 70 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 271 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 60 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 110 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "5 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 271 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Saregama", "domain": "saregama.com", "ok": true, "finalUrl": "https://www.saregama.com/", "offDomain": "saregama.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 59, "execution": 99, "representation": 13, "composite": 57 }, "detail": { "retrieval": { "score": 59, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 6, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "pass", "weight": 0.5, "detail": "Reviews or ratings are marked up on an eligible type.", "rec": null } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 75, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Product, Aggregaterating.", "rec": null }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "pass", "weight": 1.5, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 15 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 12 H2, 14 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 583 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 74 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 366 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "59% of 82 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 89, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (4,444 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "34 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 99, "band": "Built for agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 100, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "pass", "weight": 1, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 583 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Lionsgate", "domain": "lionsgate.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Legendary Entertainment", "domain": "legendary.com", "ok": true, "finalUrl": "https://www.legendary.com/", "offDomain": "legendary.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 55, "execution": 71, "representation": 23, "composite": 50 }, "detail": { "retrieval": { "score": 55, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 36, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 16 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 6 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 724 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 9 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 331 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "46% of 26 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (124,741 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "6 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "14 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 724 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Legendary), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "A24", "domain": "a24films.com", "ok": true, "finalUrl": "https://a24films.com/", "offDomain": "a24films.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 32, "execution": 57, "representation": 8, "composite": 32 }, "detail": { "retrieval": { "score": 32, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "13 H1, 14 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 289 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 3 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 155 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 24 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (13)" }, { "sev": "error", "label": "24 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 57, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 289 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Blumhouse", "domain": "blumhouse.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Skydance", "domain": "skydance.com", "ok": true, "finalUrl": "https://skydance.com/", "offDomain": "skydance.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 39, "execution": 79, "representation": 8, "composite": 42 }, "detail": { "retrieval": { "score": 39, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "84 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 798 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 264 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 7 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (84)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 798 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Studiocanal", "domain": "studiocanal.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Pinewood Group", "domain": "pinewoodgroup.com", "ok": true, "finalUrl": "https://pinewoodgroup.com/", "offDomain": "pinewoodgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 82, "representation": 32, "composite": 63 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "19 of 35 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 39 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 62 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Pinewood Studios), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "en-gb.facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Aardman", "domain": "aardman.com", "ok": true, "finalUrl": "https://aardman.com/", "offDomain": "aardman.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 65, "representation": 15, "composite": 41 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "19 of 20 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 420 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 150 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 42 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (37,462 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 420 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Framestore", "domain": "framestore.com", "ok": true, "finalUrl": "https://framestore.com/", "offDomain": "framestore.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 62, "representation": 8, "composite": 38 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 11 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 472 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 10 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 177 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 472 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "DNEG", "domain": "dneg.com", "ok": true, "finalUrl": "https://www.dneg.com/", "offDomain": "dneg.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 41, "execution": 62, "representation": 8, "composite": 37 }, "detail": { "retrieval": { "score": 41, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 3 H2, 8 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 385 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 4 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 128 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 8 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 385 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "All3Media", "domain": "all3media.com", "ok": true, "finalUrl": "https://all3media.com/", "offDomain": "all3media.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 34, "execution": 62, "representation": 15, "composite": 37 }, "detail": { "retrieval": { "score": 34, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 16 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 4 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 566 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 9 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 43 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 10 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (43,732 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 566 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Banijay", "domain": "banijay.com", "ok": true, "finalUrl": "https://www.banijay.com/", "offDomain": "banijay.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 60, "execution": 71, "representation": 8, "composite": 46 }, "detail": { "retrieval": { "score": 60, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 27 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 22 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 405 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 112 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 64 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 405 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Toho", "domain": "toho.co.jp", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Studio Ghibli", "domain": "ghibli.jp", "ok": true, "finalUrl": "https://www.ghibli.jp/", "offDomain": "ghibli.jp", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 34, "execution": 58, "representation": 8, "composite": 33 }, "detail": { "retrieval": { "score": 34, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 157 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 82 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 8 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "6 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 157 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Universal Music Group", "domain": "universalmusic.com", "ok": true, "finalUrl": "https://www.universalmusic.com/", "offDomain": "universalmusic.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 69, "execution": 89, "representation": 39, "composite": 66 }, "detail": { "retrieval": { "score": 69, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 81 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 79 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 133 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "33% of 3 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "2 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 39, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Universal Music Group), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: noai directive. (training/other crawlers blocked (gptbot).)", "rec": null } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Warner Music Group", "domain": "wmg.com", "ok": true, "finalUrl": "https://www.wmg.com/", "offDomain": "wmg.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 67, "execution": 87, "representation": 25, "composite": 60 }, "detail": { "retrieval": { "score": 67, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 351 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 62 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 105 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 72 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 351 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Warner Music Group), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Sony Music Entertainment", "domain": "sonymusic.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "BMG", "domain": "bmg.com", "ok": true, "finalUrl": "https://www.bmg.com/", "offDomain": "bmg.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 62, "execution": 86, "representation": 32, "composite": 60 }, "detail": { "retrieval": { "score": 62, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 78, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "4 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 20 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 317 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 3 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 44 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 20 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (2,954 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 86, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 317 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (BMG), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Live Nation Entertainment", "domain": "livenationentertainment.com", "ok": true, "finalUrl": "https://www.livenationentertainment.com/", "offDomain": "livenationentertainment.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 30, "execution": 61, "representation": 30, "composite": 40 }, "detail": { "retrieval": { "score": 30, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 61, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "No logo and contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 3 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 293 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 91 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 338 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 14 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (24,655 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "fail", "weight": 1, "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.", "rec": "Remove the noindex directive; a noindexed page cannot be cited." }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "Page is set to noindex (excluded from search and AI)" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 61, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 293 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 30, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Live Nation Entertainment), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 0, "dead": 0, "links": [ { "host": "x.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "Concord", "domain": "concord.com", "ok": true, "finalUrl": "https://concord.com/", "offDomain": "concord.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 58, "execution": 76, "representation": 56, "composite": 63 }, "detail": { "retrieval": { "score": 58, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "pass", "weight": 1, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Article.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 2 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 335 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 27 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 276 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 30 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 76, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 55, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 335 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 56, "band": "Partly resolved", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Concord), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 60, "checks": [ { "label": "Credentialed authorship", "status": "pass", "weight": 1.5, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com", "linkedin.com" ], "confirmedHosts": [ "twitter.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Kobalt Music", "domain": "kobaltmusic.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Believe", "domain": "believe.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Reservoir Media", "domain": "reservoir-media.com", "ok": true, "finalUrl": "https://reservoir-media.com/", "offDomain": "reservoir-media.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 34, "execution": 61, "representation": 8, "composite": 34 }, "detail": { "retrieval": { "score": 34, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "21 of 31 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 72 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 15 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 52 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 61, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 70, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "4 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "HYBE", "domain": "hybecorp.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "SM Entertainment", "domain": "smentertainment.com", "ok": true, "finalUrl": "https://www.smentertainment.com/", "offDomain": "smentertainment.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 63, "representation": 8, "composite": 36 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 0 H2, 7 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 405 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 34 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 405 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "YG Entertainment", "domain": "ygfamily.com", "ok": true, "finalUrl": "https://ygfamily.com/en/main", "offDomain": "ygfamily.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 20, "execution": 52, "representation": 10, "composite": 27 }, "detail": { "retrieval": { "score": 20, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 9 H2, 7 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 40, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 206 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 41 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "44% of 36 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "20 images missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 52, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 206 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "JYP Entertainment", "domain": "jype.com", "ok": true, "finalUrl": "https://www.jype.com/", "offDomain": "jype.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 65, "representation": 32, "composite": 47 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 32 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 863 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 17 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 18 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 9 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 85, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (170,417 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 863 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (JYP Entertainment), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "facebook.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "T-Series", "domain": "tseries.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Electronic Arts", "domain": "ea.com", "ok": true, "finalUrl": "https://www.ea.com/", "offDomain": "ea.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 62, "representation": 10, "composite": 39 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "26 of 27 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 7 H2, 29 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 44 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 118 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 41 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (meta-externalagent, cohere-ai, bytespider), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training/other crawlers blocked (meta-externalagent, cohere-ai, bytespider).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Take-Two Interactive", "domain": "take2games.com", "ok": true, "finalUrl": "https://www.take2games.com/", "offDomain": "take2games.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 62, "representation": 28, "composite": 51 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 39, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 47 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 149 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 63 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Take-Two Interactive Software), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nintendo", "domain": "nintendo.com", "ok": true, "finalUrl": "https://www.nintendo.com/us/", "offDomain": "nintendo.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 73, "execution": 89, "representation": 66, "composite": 76 }, "detail": { "retrieval": { "score": 73, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 75, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs (7 links in total).", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 15 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 17 H2, 98 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 57 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 170 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 140 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, cohere-ai, bytespider, diffbot, omgili), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 66, "band": "Partly resolved", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 79, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (Nintendo) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 100, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): en.wikipedia.org, x.com.", "rec": null }, { "label": "Spans registry and profile", "status": "pass", "weight": 1, "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.", "rec": null } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "93 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "en.wikipedia.org", "x.com" ], "confirmedHosts": [ "en.wikipedia.org", "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Ubisoft", "domain": "ubisoft.com", "ok": true, "finalUrl": "https://www.ubisoft.com/en-us", "offDomain": "ubisoft.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 65, "representation": 13, "composite": 42 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 50 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 14 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 526 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 49 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 218 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 30 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 526 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "44 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Capcom", "domain": "capcom.com", "ok": true, "finalUrl": "https://www.capcom.com/", "offDomain": "capcom.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 12, "execution": 50, "representation": 8, "composite": 23 }, "detail": { "retrieval": { "score": 12, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 2 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 40, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 131 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 6 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 35, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: perplexitybot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "fail", "weight": 0.75, "detail": "HTTPS, no viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "5 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 50, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 75, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: perplexitybot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 131 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "robots.txt disallows retrieval agents" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, applebot-extended, meta-externalagent).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Konami", "domain": "konami.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Square Enix", "domain": "square-enix.com", "ok": true, "finalUrl": "https://www.square-enix.com/", "offDomain": "square-enix.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 20, "execution": 34, "representation": 8, "composite": 21 }, "detail": { "retrieval": { "score": 20, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 45, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 85 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 18 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "partial", "weight": 0.5, "detail": "No lists, landmarks or header tables found.", "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly." } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "5 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~85 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bandai Namco Entertainment", "domain": "bandainamcoent.com", "ok": true, "finalUrl": "https://www.bandainamcoent.com/", "offDomain": "bandainamcoent.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 59, "execution": 82, "representation": 32, "composite": 58 }, "detail": { "retrieval": { "score": 59, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "20 H1, 9 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 379 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 39 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 120 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 6 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (20)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 379 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Bandai Namco Entertainment America), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 3, "confirmed": 1, "dead": 1, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 404, "state": "dead" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Sega", "domain": "sega.com", "ok": false, "reason": "BLOCKED (HTTP 429)", "wafVendor": "" }, { "name": "Nexon", "domain": "nexon.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "NCSoft", "domain": "ncsoft.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Netmarble", "domain": "netmarble.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Krafton", "domain": "krafton.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "AWS CloudFront or AWS WAF" }, { "name": "Tencent", "domain": "tencent.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "NetEase", "domain": "netease.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "HoYoverse", "domain": "hoyoverse.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Roblox", "domain": "roblox.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Epic Games", "domain": "epicgames.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "CD Projekt", "domain": "cdprojekt.com", "ok": true, "finalUrl": "https://www.cdprojekt.com/pl/", "offDomain": "cdprojekt.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 80, "representation": 8, "composite": 47 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 18 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 10 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 627 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 37 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 137 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 3 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "error", "label": "5 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 80, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 90, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 627 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Embracer Group", "domain": "embracer.com", "ok": true, "finalUrl": "https://embracer.com/", "offDomain": "embracer.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 82, "representation": 13, "composite": 53 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 876 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 140 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "90% of 40 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "4 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 876 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Paradox Interactive", "domain": "paradoxinteractive.com", "ok": true, "finalUrl": "https://www.paradoxinteractive.com/", "offDomain": "paradoxinteractive.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 56, "representation": 8, "composite": 37 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 11 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 540 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 19 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 138 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 76 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 540 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Playtika", "domain": "playtika.com", "ok": true, "finalUrl": "https://www.playtika.com/", "offDomain": "playtika.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 63, "representation": 23, "composite": 44 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "35 of 35 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 6 H2, 61 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 32 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "32% of 199 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "135 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Playtika), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Team17", "domain": "team17.com", "ok": true, "finalUrl": "https://www.team17.com/", "offDomain": "team17.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 40, "execution": 68, "representation": 8, "composite": 39 }, "detail": { "retrieval": { "score": 40, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 37 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 2 H2, 12 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 556 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 56 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 139 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "93% of 27 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" }, { "sev": "warning", "label": "2 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 556 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Frontier Developments", "domain": "frontier.co.uk", "ok": true, "finalUrl": "https://www.frontier.co.uk/", "offDomain": "frontier.co.uk", "truncated": true, "pagesScanned": 1, "scores": { "retrieval": 60, "execution": 30, "representation": 43, "composite": 44 }, "detail": { "retrieval": { "score": 60, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 56, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 50, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 7 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "11 H1, 8 H2, 7 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 190700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 58 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 259 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "63% of 72 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (11)" }, { "sev": "warning", "label": "27 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 190700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 43, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 71, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Frontier Developments plc.), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "pass", "weight": 1.5, "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.", "rec": null } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "56 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Rebellion", "domain": "rebellion.com", "ok": true, "finalUrl": "https://rebellion.com/", "offDomain": "rebellion.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 58, "execution": 70, "representation": 53, "composite": 60 }, "detail": { "retrieval": { "score": 58, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 14 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 0 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 486 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 38 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 455 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "86% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "3 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 70, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 200, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 486 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (OAI-SearchBot, ClaudeBot, GPTBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 53, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Rebellion), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 100, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): en.wikipedia.org, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "pass", "weight": 1, "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.", "rec": null } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "en.wikipedia.org", "twitter.com" ], "confirmedHosts": [ "en.wikipedia.org", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Keywords Studios", "domain": "keywordsstudios.com", "ok": true, "finalUrl": "https://keywordsstudios.com/", "offDomain": "keywordsstudios.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 62, "representation": 19, "composite": 43 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 13 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 761 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 110 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 149 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 45 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 761 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 19, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 29, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "iHeartMedia", "domain": "iheartmedia.com", "ok": true, "finalUrl": "https://www.iheartmedia.com/", "offDomain": "iheartmedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 62, "representation": 13, "composite": 39 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "14 of 25 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 2 H2, 20 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 962 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 17 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 91 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 962 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Audacy", "domain": "audacy.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Cumulus Media", "domain": "cumulusmedia.com", "ok": true, "finalUrl": "https://www.cumulusmedia.com/", "offDomain": "cumulusmedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 67, "execution": 61, "representation": 34, "composite": 54 }, "detail": { "retrieval": { "score": 67, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 72, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 233 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 13 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 155 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "92% of 13 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 61, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 233 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 34, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Cumulus Media), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [ "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "SiriusXM", "domain": "siriusxm.com", "ok": true, "finalUrl": "https://www.siriusxm.com/", "offDomain": "siriusxm.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 62, "representation": 10, "composite": 38 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 8 H2, 53 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 66 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 92 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "3 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Global", "domain": "global.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Bauer Media UK", "domain": "bauermedia.co.uk", "ok": true, "finalUrl": "https://www.bauermedia.co.uk/", "offDomain": "bauermedia.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 70, "execution": 79, "representation": 43, "composite": 64 }, "detail": { "retrieval": { "score": 70, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "13 of 20 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 3 H2, 7 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 527 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 37 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 149 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 48 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 527 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 43, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Bauer Media Group), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 2, "dead": 0, "links": [ { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Southern Cross Austereo", "domain": "sca.com.au", "ok": true, "finalUrl": "https://www.sca.com.au/", "offDomain": "sca.com.au", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 73, "execution": 79, "representation": 40, "composite": 64 }, "detail": { "retrieval": { "score": 73, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "1 distinct external profile linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "pass", "weight": 1, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Article.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 18 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 6 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 381 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 29 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 65 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "90% of 10 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 381 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 40, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (SCA), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "1 sameAs link(s), but none to an authoritative home.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 70, "checks": [ { "label": "Credentialed authorship", "status": "pass", "weight": 1.5, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Acast", "domain": "acast.com", "ok": true, "finalUrl": "https://www.acast.com/en", "offDomain": "acast.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 56, "representation": 10, "composite": 37 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "24 of 31 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "6 H1, 2 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 693 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 45 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 151 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 89 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (6)" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 55, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 693 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "WPP", "domain": "wpp.com", "ok": true, "finalUrl": "https://www.wpp.com/en", "offDomain": "wpp.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 58, "representation": 8, "composite": 35 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 208 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 59 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 311 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, ccbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 208 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, ccbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Omnicom Group", "domain": "omnicomgroup.com", "ok": true, "finalUrl": "https://www.omc.com/", "offDomain": "omc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 87, "representation": 25, "composite": 59 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 8 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 380 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 125 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 27 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 380 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (OmnicomGroup), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Publicis Groupe", "domain": "publicisgroupe.com", "ok": true, "finalUrl": "https://www.publicisgroupe.com/fr/splash", "offDomain": "publicisgroupe.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 23, "execution": 59, "representation": 10, "composite": 31 }, "detail": { "retrieval": { "score": 23, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "1 H1, 0 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 112 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 43 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 2 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 59, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~112 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Interpublic Group", "domain": "interpublic.com", "ok": true, "finalUrl": "https://www.omc.com/", "offDomain": "omc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 87, "representation": 25, "composite": 59 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 8 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 380 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 125 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 27 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 380 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (OmnicomGroup), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Dentsu", "domain": "dentsu.com", "ok": true, "finalUrl": "https://www.dentsu.com/", "offDomain": "dentsu.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 62, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 474 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 65 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 176 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 14 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 474 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Havas", "domain": "havas.com", "ok": true, "finalUrl": "https://www.havas.com/", "offDomain": "havas.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 62, "representation": 8, "composite": 39 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 7 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 6 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 325 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 32 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 116 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 7 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 325 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Stagwell", "domain": "stagwellglobal.com", "ok": true, "finalUrl": "https://www.stagwellglobal.com/", "offDomain": "stagwellglobal.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 83, "representation": 13, "composite": 48 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 10 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 15 H2, 5 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 482 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 33 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 22 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 482 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "S4 Capital", "domain": "s4capital.com", "ok": true, "finalUrl": "https://www.s4capital.com/", "offDomain": "s4capital.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 35, "execution": 56, "representation": 10, "composite": 34 }, "detail": { "retrieval": { "score": 35, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 12 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 10 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 367 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 20 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 6 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 367 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Next 15 Group", "domain": "next15.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "M&C Saatchi", "domain": "mcsaatchi.com", "ok": true, "finalUrl": "https://mcsaatchi.com/", "offDomain": "mcsaatchi.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 53, "representation": 10, "composite": 34 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 596 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 24 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 135 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 77 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 53, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 596 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "JCDecaux", "domain": "jcdecaux.com", "ok": true, "finalUrl": "https://www.jcdecaux.com/", "offDomain": "jcdecaux.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 34, "execution": 62, "representation": 8, "composite": 35 }, "detail": { "retrieval": { "score": 34, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 0 H2, 12 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 759 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 15 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 14 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "3 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 759 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Clear Channel Outdoor", "domain": "clearchannel.com", "ok": true, "finalUrl": "https://clearchanneloutdoor.com/", "offDomain": "clearchanneloutdoor.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 49, "execution": 62, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 49, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 6 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 818 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 65 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 547 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 10 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (2,541 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 818 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Lamar Advertising", "domain": "lamar.com", "ok": true, "finalUrl": "https://lamar.com/", "offDomain": "lamar.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 43, "execution": 62, "representation": 8, "composite": 38 }, "detail": { "retrieval": { "score": 43, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 2 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 58 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 151 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "82% of 11 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "2 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "AMC Entertainment", "domain": "amctheatres.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Cinemark", "domain": "cinemark.com", "ok": true, "finalUrl": "https://www.cinemark.com/", "offDomain": "cinemark.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 32, "execution": 30, "representation": 8, "composite": 23 }, "detail": { "retrieval": { "score": 32, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 1 H2, 12 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 694 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 69 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 148 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 70 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "6 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "9 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 694 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": false, "consistent": null, "note": "browser-ua-unreadable" }, "flags": [] }, { "name": "Cineworld", "domain": "cineworld.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Everyman Media", "domain": "everymancinema.com", "ok": true, "finalUrl": "https://www.everymancinema.com/", "offDomain": "everymancinema.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 29, "execution": 58, "representation": 8, "composite": 32 }, "detail": { "retrieval": { "score": 29, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 1 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 237 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 44 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 173 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 9 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 237 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "IMAX", "domain": "imax.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "PVR Inox", "domain": "pvrinox.com", "ok": true, "finalUrl": "https://cutt.ly/branded-domains/pvrinox.com", "offDomain": "cutt.ly", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 24, "execution": 34, "representation": 8, "composite": 22 }, "detail": { "retrieval": { "score": 24, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 67 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 100 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 182 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 65, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (19,927 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "fail", "weight": 1, "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.", "rec": "Remove the noindex directive; a noindexed page cannot be cited." }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "Page is set to noindex (excluded from search and AI)" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~67 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nielsen", "domain": "nielsen.com", "ok": true, "finalUrl": "https://www.nielsen.com/", "offDomain": "nielsen.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 85, "representation": 48, "composite": 69 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 69, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "25 of 45 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 16 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 942 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 33 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 168 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 20 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (8,492 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 85, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 942 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 48, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Nielsen), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 30, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Kantar", "domain": "kantar.com", "ok": true, "finalUrl": "https://www.kantar.com/", "offDomain": "kantar.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 39, "execution": 69, "representation": 13, "composite": 40 }, "detail": { "retrieval": { "score": 39, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 22 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 2 H2, 1 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 632 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 38 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 24 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "48% of 31 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "16 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 632 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "12 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "TKO Group Holdings", "domain": "tkogrp.com", "ok": true, "finalUrl": "https://tkogrp.com/", "offDomain": "tkogrp.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 83, "representation": 23, "composite": 56 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "7 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 319 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 31 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 19 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 319 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (TKO Group Holdings, Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Liberty Media", "domain": "libertymedia.com", "ok": true, "finalUrl": "https://www.libertymedia.com/", "offDomain": "libertymedia.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 55, "execution": 56, "representation": 25, "composite": 45 }, "detail": { "retrieval": { "score": 55, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 44, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 10 H2, 36 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 620 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 33 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 5 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 55, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 620 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Liberty Media Corporation), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Vivendi", "domain": "vivendi.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "BBC Studios", "domain": "bbcstudios.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Akamai" }, { "name": "Endeavor", "domain": "endeavorco.com", "ok": true, "finalUrl": "https://wmegrp.com/", "offDomain": "wmegrp.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 68, "execution": 85, "representation": 38, "composite": 64 }, "detail": { "retrieval": { "score": 68, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "pass", "weight": 1, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Article.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 227 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 9 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 158 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 85, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 85, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 227 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 38, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (WME Group), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 60, "checks": [ { "label": "Credentialed authorship", "status": "pass", "weight": 1.5, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] } ] }