{ "scan": "Manufacturing and Industrial — Crane Index (AI Visibility Suite)", "cohort": "manufacturing-industrial", "date": "2026-09-01", "scanners": { "retrieval": "AI Search Readiness", "execution": "Agent Readiness", "representation": "Brand Representation" }, "concurrency": 10, "pages": 1, "basis": "page", "aggregate": { "scannedRequested": 176, "reachable": 132, "unreachable": 44, "retrieval": { "n": 132, "min": 13, "max": 79, "median": 53, "mean": 52, "ge70": 18, "b5569": 43, "b4054": 51, "lt40": 20, "below55": 71, "ge90": 0 }, "execution": { "n": 132, "min": 30, "max": 92, "median": 66, "mean": 66, "ge70": 36, "b5569": 81, "b4054": 6, "lt40": 9, "below55": 15, "ge90": 2 }, "representation": { "n": 132, "min": 8, "max": 64, "median": 19, "mean": 23, "ge70": 0, "b5569": 5, "b4054": 14, "lt40": 113, "below55": 127, "ge90": 0 }, "composite": { "n": 132, "min": 20, "max": 72, "median": 46, "mean": 47, "ge70": 4, "b5569": 33, "b4054": 60, "lt40": 35, "below55": 95, "ge90": 0 } }, "escalations": [], "recoveries": [], "companies": [ { "name": "Boeing", "domain": "boeing.com", "ok": true, "finalUrl": "https://www.boeing.com/", "offDomain": "boeing.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 62, "representation": 25, "composite": 48 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 24 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "8 H1, 2 H2, 10 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1900 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 35 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 189 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "20% of 85 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (8)" }, { "sev": "error", "label": "10 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "68 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real
elements with a real action attribute, named inputs and