{
  "scan": "Hospitality and Leisure — Crane Index (AI Visibility Suite)",
  "cohort": "hospitality-leisure",
  "date": "2026-09-01",
  "scanners": {
    "retrieval": "AI Search Readiness",
    "execution": "Agent Readiness",
    "representation": "Brand Representation"
  },
  "concurrency": 10,
  "pages": 1,
  "basis": "page",
  "aggregate": {
    "scannedRequested": 182,
    "reachable": 122,
    "unreachable": 60,
    "retrieval": {
      "n": 122,
      "min": 13,
      "max": 88,
      "median": 49,
      "mean": 51,
      "ge70": 26,
      "b5569": 21,
      "b4054": 40,
      "lt40": 35,
      "below55": 75,
      "ge90": 0
    },
    "execution": {
      "n": 122,
      "min": 30,
      "max": 97,
      "median": 63,
      "mean": 64,
      "ge70": 30,
      "b5569": 71,
      "b4054": 8,
      "lt40": 13,
      "below55": 21,
      "ge90": 3
    },
    "representation": {
      "n": 122,
      "min": 8,
      "max": 90,
      "median": 15,
      "mean": 22,
      "ge70": 2,
      "b5569": 6,
      "b4054": 8,
      "lt40": 106,
      "below55": 114,
      "ge90": 1
    },
    "composite": {
      "n": 122,
      "min": 21,
      "max": 79,
      "median": 42,
      "mean": 46,
      "ge70": 6,
      "b5569": 25,
      "b4054": 44,
      "lt40": 47,
      "below55": 91,
      "ge90": 0
    }
  },
  "escalations": [],
  "recoveries": [],
  "companies": [
    {
      "name": "McDonald's",
      "domain": "mcdonalds.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "KFC",
      "domain": "kfc.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Pizza Hut",
      "domain": "pizzahut.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Taco Bell",
      "domain": "tacobell.com",
      "ok": true,
      "finalUrl": "https://www.tacobell.com/",
      "offDomain": "tacobell.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 26 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 971 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 94 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 13 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot timeout, ClaudeBot timeout, GPTBot 200). 2 probe(s) returned a transient rate-limit or timeout and are not counted as a block.",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 971 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Burger King",
      "domain": "bk.com",
      "ok": true,
      "finalUrl": "https://www.bk.com/",
      "offDomain": "bk.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 20,
        "execution": 34,
        "representation": 15,
        "composite": 23
      },
      "detail": {
        "retrieval": {
          "score": 20,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 35,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 11 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 11 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (3,380 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~11 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Popeyes",
      "domain": "popeyes.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Subway",
      "domain": "subway.com",
      "ok": true,
      "finalUrl": "https://www.subway.com/en-us",
      "offDomain": "subway.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 30,
        "execution": 40,
        "representation": 10,
        "composite": 27
      },
      "detail": {
        "retrieval": {
          "score": 30,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 340 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 177 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "robots.txt could not be read on this pass (a transient network fault or rate-limit), so AI crawler access is inconclusive and is not scored as a pass.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the AI answer crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "execution": {
          "score": 40,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 50,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Could not establish a browser baseline (control returned timeout); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot timeout, ClaudeBot timeout, GPTBot 200.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "partial",
                  "weight": 1,
                  "detail": "robots.txt could not be read on this scan (a transient network fault or rate-limit), so the declared retrieval policy is unmeasured; held inconclusive, not scored as a pass or a block.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the retrieval agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 340 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training-crawler posture unmeasured this scan: robots.txt could not be read.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": [
        "robots-unmeasured",
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Domino's Pizza",
      "domain": "dominos.com",
      "ok": true,
      "finalUrl": "https://www.dominos.com/",
      "offDomain": "dominos.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 63,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 33 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 34 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 70 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 223 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 48 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Chipotle Mexican Grill",
      "domain": "chipotle.com",
      "ok": true,
      "finalUrl": "https://www.chipotle.com/",
      "offDomain": "chipotle.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 56,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 57 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 513 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 513 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wendy's",
      "domain": "wendys.com",
      "ok": true,
      "finalUrl": "https://www.wendys.com/",
      "offDomain": "wendys.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 82,
        "representation": 13,
        "composite": 47
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 7 H2, 20 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 799 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 165 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 799 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Papa Johns",
      "domain": "papajohns.com",
      "ok": true,
      "finalUrl": "https://www.papajohns.com/",
      "offDomain": "papajohns.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 66,
        "representation": 18,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 591 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 80 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 207 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (20,763 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 591 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Little Caesars",
      "domain": "littlecaesars.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Chick-fil-A",
      "domain": "chick-fil-a.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Panera Bread",
      "domain": "panerabread.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Shake Shack",
      "domain": "shakeshack.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Five Guys",
      "domain": "fiveguys.com",
      "ok": true,
      "finalUrl": "https://www.fiveguys.com/",
      "offDomain": "fiveguys.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 88,
        "execution": 97,
        "representation": 47,
        "composite": 77
      },
      "detail": {
        "retrieval": {
          "score": 88,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 86,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "9 distinct external profiles linked via sameAs (15 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 79,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 12 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 643 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 131 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 51 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 97,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 643 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 47,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Five Guys Enterprises, LLC) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.",
                  "rec": null
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 8 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Olive Garden",
      "domain": "olivegarden.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Texas Roadhouse",
      "domain": "texasroadhouse.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "The Cheesecake Factory",
      "domain": "thecheesecakefactory.com",
      "ok": true,
      "finalUrl": "https://www.thecheesecakefactory.com/",
      "offDomain": "thecheesecakefactory.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 68,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 19 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 787 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 177 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 787 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Denny's",
      "domain": "dennys.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "IHOP",
      "domain": "ihop.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Applebee's",
      "domain": "applebees.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Cracker Barrel",
      "domain": "crackerbarrel.com",
      "ok": true,
      "finalUrl": "https://www.crackerbarrel.com/",
      "offDomain": "crackerbarrel.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 22 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 644 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 58 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 159 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 23 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 644 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Buffalo Wild Wings",
      "domain": "buffalowildwings.com",
      "ok": true,
      "finalUrl": "https://www.buffalowildwings.com/",
      "offDomain": "buffalowildwings.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 34,
        "representation": 10,
        "composite": 25
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 35 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 40 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 231 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 1 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~35 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Panda Express",
      "domain": "pandaexpress.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "In-N-Out Burger",
      "domain": "in-n-out.com",
      "ok": true,
      "finalUrl": "https://www.in-n-out.com/",
      "offDomain": "in-n-out.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 29,
        "execution": 48,
        "representation": 8,
        "composite": 28
      },
      "detail": {
        "retrieval": {
          "score": 29,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 2 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 74 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 15 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 177 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 22 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 48,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~74 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Sweetgreen",
      "domain": "sweetgreen.com",
      "ok": true,
      "finalUrl": "https://www.sweetgreen.com/",
      "offDomain": "sweetgreen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 62,
        "representation": 32,
        "composite": 52
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 18 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 492 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 130 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 492 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Sweetgreen), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wingstop",
      "domain": "wingstop.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Jack in the Box",
      "domain": "jackinthebox.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Sonic Drive-In",
      "domain": "sonicdrivein.com",
      "ok": true,
      "finalUrl": "https://www.sonicdrivein.com/",
      "offDomain": "sonicdrivein.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 31,
        "execution": 34,
        "representation": 8,
        "composite": 24
      },
      "detail": {
        "retrieval": {
          "score": 31,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 50,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 43 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 12 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 23 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 2 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~43 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Arby's",
      "domain": "arbys.com",
      "ok": true,
      "finalUrl": "https://www.arbys.com/",
      "offDomain": "arbys.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 34,
        "representation": 8,
        "composite": 25
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 37 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 20 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 132 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 1 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~37 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Carl's Jr.",
      "domain": "carlsjr.com",
      "ok": true,
      "finalUrl": "https://www.carlsjr.com/",
      "offDomain": "carlsjr.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 62,
        "representation": 10,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "12 H1, 6 H2, 10 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 597 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 10 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 29 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (12)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 597 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dairy Queen",
      "domain": "dairyqueen.com",
      "ok": true,
      "finalUrl": "https://www.dairyqueen.com/en-us/",
      "offDomain": "dairyqueen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 59,
        "execution": 59,
        "representation": 41,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 59,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 278 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 70 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 138 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "67% of 3 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 278 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 41,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Dairy Queen), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Raising Cane's",
      "domain": "raisingcanes.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Jollibee",
      "domain": "jollibee.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Nando's",
      "domain": "nandos.com",
      "ok": true,
      "finalUrl": "https://www.nandos.com/",
      "offDomain": "nandos.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 82,
        "representation": 8,
        "composite": 48
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 26 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 1 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 758 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 19 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 5 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 758 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Greggs",
      "domain": "greggs.co.uk",
      "ok": true,
      "finalUrl": "https://www.greggs.com/",
      "offDomain": "greggs.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 62,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 458 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 6 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "94% of 33 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 458 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Pret A Manger",
      "domain": "pret.com",
      "ok": true,
      "finalUrl": "https://www.pret.com/en-US",
      "offDomain": "pret.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 65,
        "representation": 13,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 407 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (16,380 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 407 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wagamama",
      "domain": "wagamama.com",
      "ok": true,
      "finalUrl": "https://wagamama.com/",
      "offDomain": "wagamama.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 75,
        "execution": 59,
        "representation": 25,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 75,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Restaurant, Localbusiness.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 64,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Faqpage.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 282 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 155 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "82% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 282 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Wagamama Ltd), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "PizzaExpress",
      "domain": "pizzaexpress.com",
      "ok": true,
      "finalUrl": "https://www.pizzaexpress.com/",
      "offDomain": "pizzaexpress.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 30,
        "representation": 10,
        "composite": 25
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 3 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 199 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (651 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 199 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Zizzi",
      "domain": "zizzi.co.uk",
      "ok": true,
      "finalUrl": "https://www.zizzi.co.uk/",
      "offDomain": "zizzi.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 65,
        "representation": 25,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 12 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 993 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 92 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 178 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,863 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 993 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Zizzi), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ASK Italian",
      "domain": "askitalian.co.uk",
      "ok": true,
      "finalUrl": "https://www.askitalian.co.uk/",
      "offDomain": "askitalian.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 65,
        "representation": 25,
        "composite": 51
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "21 of 28 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 966 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 78 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 140 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,890 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 966 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Ask Italian), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Prezzo",
      "domain": "prezzo.co.uk",
      "ok": true,
      "finalUrl": "https://prezzo.co.uk/",
      "offDomain": "prezzo.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 50,
        "representation": 10,
        "composite": 32
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 25 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 4 H2, 6 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 743 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 73 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 270 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 22 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 55,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 743 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bella Italia",
      "domain": "bellaitalia.co.uk",
      "ok": true,
      "finalUrl": "https://www.bellaitalia.co.uk/",
      "offDomain": "bellaitalia.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 81,
        "representation": 28,
        "composite": 60
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Restaurant.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs (4 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 54,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 27 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 8 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 673 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 126 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 81,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 673 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Bella Italia: Italian Restaurants | Pizza & Pasta), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Côte",
      "domain": "cote.co.uk",
      "ok": true,
      "finalUrl": "https://www.cote.co.uk/",
      "offDomain": "cote.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 65,
        "representation": 18,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 385 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 177 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (66,485 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 385 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Frankie & Benny's",
      "domain": "frankieandbennys.com",
      "ok": true,
      "finalUrl": "https://www.frankieandbennys.com/",
      "offDomain": "frankieandbennys.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 77,
        "execution": 76,
        "representation": 28,
        "composite": 60
      },
      "detail": {
        "retrieval": {
          "score": 77,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Restaurant.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 54,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "24 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 805 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 64 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 131 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 76,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 805 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Frankie &amp; Benny’s: American-Italian Dining &amp; Family Fun), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "15 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Itsu",
      "domain": "itsu.com",
      "ok": true,
      "finalUrl": "https://www.itsu.com/",
      "offDomain": "itsu.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 62,
        "representation": 8,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "6 H1, 4 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 319 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 118 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (6)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 319 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Honest Burgers",
      "domain": "honestburgers.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Franco Manca",
      "domain": "francomanca.co.uk",
      "ok": true,
      "finalUrl": "https://www.francomanca.co.uk/",
      "offDomain": "francomanca.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 76,
        "execution": 79,
        "representation": 28,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 76,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 27 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 24 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 48 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 52 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 79,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "3 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Franco Manca), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 2,
              "confirmed": 0,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "GAIL's Bakery",
      "domain": "gails.com",
      "ok": true,
      "finalUrl": "https://gails.com/",
      "offDomain": "gails.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 85,
        "representation": 28,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 18 H2, 31 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 39 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,118 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 85,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (GAIL&#39;s), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "51 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 2,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dishoom",
      "domain": "dishoom.com",
      "ok": true,
      "finalUrl": "https://www.dishoom.com/",
      "offDomain": "dishoom.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 73,
        "execution": 65,
        "representation": 32,
        "composite": 57
      },
      "detail": {
        "retrieval": {
          "score": 73,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Restaurant.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Menu.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 78 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 27 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 73 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (6,750 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "9 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Dishoom Indian Restaurants), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): uk.linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "uk.linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "uk.linkedin.com"
              ],
              "confirmedHosts": [
                "uk.linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Starbucks",
      "domain": "starbucks.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Costa Coffee",
      "domain": "costa.co.uk",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Caffè Nero",
      "domain": "caffenero.com",
      "ok": true,
      "finalUrl": "https://www.caffenero.com/",
      "offDomain": "caffenero.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 56,
        "representation": 8,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 470 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 10 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "60% of 5 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 470 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dunkin'",
      "domain": "dunkindonuts.com",
      "ok": true,
      "finalUrl": "https://www.dunkindonuts.com/",
      "offDomain": "dunkindonuts.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 34,
        "representation": 8,
        "composite": 25
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 39 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 179 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 1 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~39 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Tim Hortons",
      "domain": "timhortons.com",
      "ok": true,
      "finalUrl": "https://www.timhortons.com/",
      "offDomain": "timhortons.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 23,
        "execution": 34,
        "representation": 15,
        "composite": 24
      },
      "detail": {
        "retrieval": {
          "score": 23,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 45,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 12 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 11 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 14 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (13,782 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~12 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Peet's Coffee",
      "domain": "peets.com",
      "ok": true,
      "finalUrl": "https://www.peets.com/",
      "offDomain": "peets.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 86,
        "representation": 28,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 39,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Store.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "24 of 35 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 23 H2, 37 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 108 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,220 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 86,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "11 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Peet&#39;s Coffee), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "37 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dutch Bros",
      "domain": "dutchbros.com",
      "ok": true,
      "finalUrl": "https://www.dutchbros.com/",
      "offDomain": "dutchbros.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 57,
        "execution": 58,
        "representation": 32,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 57,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 7 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 279 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 24 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 132 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (995 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 279 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Dutch Bros Coffee), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Krispy Kreme",
      "domain": "krispykreme.com",
      "ok": true,
      "finalUrl": "https://www.krispykreme.com/",
      "offDomain": "krispykreme.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 62,
        "representation": 8,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 398 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 12 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 155 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 398 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Luckin Coffee",
      "domain": "luckincoffee.com",
      "ok": true,
      "finalUrl": "https://luckincoffee.com/",
      "offDomain": "luckincoffee.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 63,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "4 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 532 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 13 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 27 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 532 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "J D Wetherspoon",
      "domain": "jdwetherspoon.com",
      "ok": true,
      "finalUrl": "https://www.jdwetherspoon.com/",
      "offDomain": "jdwetherspoon.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 73,
        "execution": 90,
        "representation": 38,
        "composite": 67
      },
      "detail": {
        "retrieval": {
          "score": 73,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "19 of 29 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 27 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 978 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 77 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 47 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (121,447 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 90,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 978 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 38,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (J D Wetherspoon), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "12 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Greene King",
      "domain": "greeneking.co.uk",
      "ok": true,
      "finalUrl": "https://www.greeneking.co.uk/",
      "offDomain": "greeneking.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 59,
        "execution": 50,
        "representation": 34,
        "composite": 48
      },
      "detail": {
        "retrieval": {
          "score": 59,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 distinct external profile linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 9 H2, 11 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 736 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 26 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 38 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 736 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (GreeneKing), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"GreeneKing\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s): en.wikipedia.org.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "A registry link is confirmed, but no distinct profile source corroborates it.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 1,
              "reachable": 1,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Marston's",
      "domain": "marstons.co.uk",
      "ok": true,
      "finalUrl": "https://www.marstonspubs.co.uk/",
      "offDomain": "marstonspubs.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 68,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "27 of 30 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 26 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 13 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 7 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 27 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (bytespider).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Fuller's",
      "domain": "fullers.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Young's",
      "domain": "youngs.co.uk",
      "ok": true,
      "finalUrl": "https://www.youngs.co.uk/",
      "offDomain": "youngs.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 77,
        "execution": 82,
        "representation": 40,
        "composite": 66
      },
      "detail": {
        "retrieval": {
          "score": 77,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 81,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs (10 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "25 of 55 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "6 H1, 12 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 43 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (1,329 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (6)"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 40,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Young & Co.'s Brewery, P.L.C) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Young & Co.'s Brewery, P.L.C\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Shepherd Neame",
      "domain": "shepherdneame.co.uk",
      "ok": true,
      "finalUrl": "https://www.shepherdneame.co.uk/",
      "offDomain": "shepherdneame.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 74,
        "execution": 63,
        "representation": 90,
        "composite": 76
      },
      "detail": {
        "retrieval": {
          "score": 74,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 97,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Corporation, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "16 distinct external profiles linked via sameAs (31 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 64,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Article.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 3 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 513 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 114 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 30 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 72,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Content may be gated (isAccessibleForFree:false); AI engines cannot extract gated text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 513 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 90,
          "band": "Fully resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Shepherd Neame) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.",
                  "rec": null
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 confirmed and 0 unverified authoritative home(s) (of 9 declared; the rest did not resolve): wikidata.org, en.wikipedia.org, find-and-update.company-information.service.gov.uk, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (wikidata.org, en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 60,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: copyrightHolder. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 4,
              "dead": 0,
              "links": [
                {
                  "host": "wikidata.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "find-and-update.company-information.service.gov.uk",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "wikidata.org",
                "en.wikipedia.org",
                "find-and-update.company-information.service.gov.uk",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "wikidata.org",
                "en.wikipedia.org",
                "find-and-update.company-information.service.gov.uk",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Stonegate Group",
      "domain": "stonegategroup.co.uk",
      "ok": true,
      "finalUrl": "https://www.stonegategroup.co.uk/",
      "offDomain": "stonegategroup.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 87,
        "representation": 32,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 775 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 22 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 175 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "95% of 19 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "9 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 775 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Stonegate Group), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Punch Pubs",
      "domain": "punchpubs.com",
      "ok": true,
      "finalUrl": "https://www.punchpubs.com/",
      "offDomain": "punchpubs.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 87,
        "representation": 25,
        "composite": 60
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 16 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 875 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 27 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 94 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 1 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 875 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Punch Pubs & Co), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "BrewDog",
      "domain": "brewdog.com",
      "ok": true,
      "finalUrl": "https://brewdog.com/",
      "offDomain": "brewdog.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 50,
        "execution": 85,
        "representation": 13,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 50,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 66 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 2 H2, 15 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 165 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "97% of 38 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,196 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 85,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "7 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "52 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Loungers",
      "domain": "loungers.co.uk",
      "ok": true,
      "finalUrl": "https://loungers.co.uk/",
      "offDomain": "loungers.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 70,
        "representation": 13,
        "composite": 51
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 131 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 70,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (ClaudeBot)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Toby Carvery",
      "domain": "tobycarvery.co.uk",
      "ok": true,
      "finalUrl": "https://www.tobycarvery.co.uk/",
      "offDomain": "tobycarvery.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 40,
        "representation": 32,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 50,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Restaurant.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 438 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 58 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 153 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 2 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "robots.txt could not be read on this pass (a transient network fault or rate-limit), so AI crawler access is inconclusive and is not scored as a pass.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the AI answer crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "execution": {
          "score": 40,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 50,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 200, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "partial",
                  "weight": 1,
                  "detail": "robots.txt could not be read on this scan (a transient network fault or rate-limit), so the declared retrieval policy is unmeasured; held inconclusive, not scored as a pass or a block.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the retrieval agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 438 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Toby Carvery), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training-crawler posture unmeasured this scan: robots.txt could not be read.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 2,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "robots-unmeasured",
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Miller & Carter",
      "domain": "millerandcarter.co.uk",
      "ok": true,
      "finalUrl": "https://www.millerandcarter.co.uk/",
      "offDomain": "millerandcarter.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 52,
        "representation": 23,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 25,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Restaurant.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 2 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 1 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 229 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 48 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 114 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 4 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 229 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 23,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Miller & Carter), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Miller & Carter\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Marriott International",
      "domain": "marriott.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Hilton",
      "domain": "hilton.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Hyatt",
      "domain": "hyatt.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "InterContinental Hotels Group",
      "domain": "ihg.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Accor",
      "domain": "accor.com",
      "ok": true,
      "finalUrl": "https://group.accor.com/en",
      "offDomain": "group.accor.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 17 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 817 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 11 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 216 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 14 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 817 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wyndham Hotels & Resorts",
      "domain": "wyndhamhotels.com",
      "ok": true,
      "finalUrl": "https://www.wyndhamhotels.com/",
      "offDomain": "wyndhamhotels.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 66,
        "representation": 28,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "61 of 118 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 24 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 164 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "58% of 81 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (15,846 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "5 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "34 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot timeout, ClaudeBot timeout, GPTBot 200). 2 probe(s) returned a transient rate-limit or timeout and are not counted as a block.",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "6 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Wyndham Hotels & Resorts), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Wyndham Hotels & Resorts\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "35 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Choice Hotels",
      "domain": "choicehotels.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Best Western",
      "domain": "bestwestern.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "DataDome"
    },
    {
      "name": "Radisson Hotel Group",
      "domain": "radissonhotels.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Four Seasons",
      "domain": "fourseasons.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Premier Inn",
      "domain": "premierinn.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Travelodge",
      "domain": "travelodge.co.uk",
      "ok": true,
      "finalUrl": "https://www.travelodge.co.uk/",
      "offDomain": "travelodge.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 68,
        "representation": 10,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "25 of 33 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "6 H1, 6 H2, 16 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 169 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (6)"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Malmaison",
      "domain": "malmaison.com",
      "ok": true,
      "finalUrl": "https://www.malmaison.com/",
      "offDomain": "malmaison.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 62,
        "representation": 8,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 4 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 434 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 138 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 434 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Hotel du Vin",
      "domain": "hotelduvin.com",
      "ok": true,
      "finalUrl": "https://www.hotelduvin.com/",
      "offDomain": "hotelduvin.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 62,
        "representation": 8,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 16 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 456 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 456 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Legoland",
      "domain": "legoland.com",
      "ok": true,
      "finalUrl": "https://www.legoland.com/",
      "offDomain": "legoland.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 68,
        "representation": 8,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 205 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 49 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 228 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 4 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 36,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "A potentialAction is declared, but its target is not a valid absolute URL, so an agent cannot resolve where to act.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 205 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "potentialAction target is not a valid absolute URL"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Alton Towers",
      "domain": "altontowers.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Thorpe Park",
      "domain": "thorpepark.com",
      "ok": true,
      "finalUrl": "https://thorpepark.com/",
      "offDomain": "thorpepark.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 76,
        "execution": 96,
        "representation": 18,
        "composite": 63
      },
      "detail": {
        "retrieval": {
          "score": 76,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 86,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Faqpage, Event.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "37 of 60 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 46 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 60 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 40 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 96,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 40,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Chessington World of Adventures",
      "domain": "chessington.com",
      "ok": true,
      "finalUrl": "https://chessington.com/",
      "offDomain": "chessington.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 87,
        "representation": 10,
        "composite": 50
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 28 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 50 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 63 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 184 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Madame Tussauds",
      "domain": "madametussauds.com",
      "ok": true,
      "finalUrl": "https://www.madametussauds.com/",
      "offDomain": "madametussauds.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 64,
        "representation": 8,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 95 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 78 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 83 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 5 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 64,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 36,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "A potentialAction is declared, but its target is not a valid absolute URL, so an agent cannot resolve where to act.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~95 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "potentialAction target is not a valid absolute URL"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "The London Eye",
      "domain": "londoneye.com",
      "ok": true,
      "finalUrl": "https://www.londoneye.com/",
      "offDomain": "londoneye.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 76,
        "execution": 87,
        "representation": 29,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 76,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 64,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Faqpage.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "42 of 51 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 26 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 144 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "97% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 29,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Six Flags",
      "domain": "sixflags.com",
      "ok": true,
      "finalUrl": "https://www.sixflags.com/",
      "offDomain": "sixflags.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 62,
        "representation": 8,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 11 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 16 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 318 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 143 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 318 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "SeaWorld",
      "domain": "seaworld.com",
      "ok": true,
      "finalUrl": "https://seaworld.com/",
      "offDomain": "seaworld.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 62,
        "representation": 10,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 447 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 28 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 240 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 51 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (meta-externalagent), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 447 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (meta-externalagent).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Universal Orlando Resort",
      "domain": "universalorlando.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Disneyland Paris",
      "domain": "disneylandparis.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Parques Reunidos",
      "domain": "parquesreunidos.com",
      "ok": true,
      "finalUrl": "https://www.parquesreunidos.com/",
      "offDomain": "parquesreunidos.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 56,
        "representation": 8,
        "composite": 33
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 656 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 57 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "73% of 15 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 656 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Europa-Park",
      "domain": "europapark.de",
      "ok": true,
      "finalUrl": "https://www.europapark.de/de",
      "offDomain": "europapark.de",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 69,
        "representation": 8,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "54 of 164 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 69 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 80 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 95 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Efteling",
      "domain": "efteling.com",
      "ok": true,
      "finalUrl": "https://www.efteling.com/en",
      "offDomain": "efteling.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 63,
        "representation": 64,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "7 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 11 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 410 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 27 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 201 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 14 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 410 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 64,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Efteling) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 7 declared; the rest did not resolve): nl.wikipedia.org, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (nl.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "nl.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "nl.wikipedia.org",
                "x.com"
              ],
              "confirmedHosts": [
                "nl.wikipedia.org",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "PortAventura World",
      "domain": "portaventuraworld.com",
      "ok": true,
      "finalUrl": "https://www.portaventuraworld.com/",
      "offDomain": "portaventuraworld.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 62,
        "representation": 13,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "7 of 196 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 5 H2, 24 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 216 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (ccbot), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "23 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (ccbot).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Puy du Fou",
      "domain": "puydufou.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "Paultons Park",
      "domain": "paultonspark.co.uk",
      "ok": true,
      "finalUrl": "https://paultonspark.co.uk/",
      "offDomain": "paultonspark.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 69,
        "representation": 19,
        "composite": 50
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "7 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 37 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 751 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 116 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "99% of 99 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 751 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 19,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Drayton Manor Resort",
      "domain": "draytonmanor.co.uk",
      "ok": true,
      "finalUrl": "https://www.draytonmanor.co.uk/",
      "offDomain": "draytonmanor.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 50,
        "execution": 68,
        "representation": 13,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 50,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 8,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "35 of 65 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "10 H1, 21 H2, 31 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 143 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 43 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (10)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "31 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Blackpool Pleasure Beach",
      "domain": "blackpoolpleasurebeach.com",
      "ok": true,
      "finalUrl": "https://www.blackpoolpleasurebeach.com/",
      "offDomain": "blackpoolpleasurebeach.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 65,
        "execution": 82,
        "representation": 46,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 65,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs (6 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 37 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 59 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 131 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "52% of 58 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (1,540 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "28 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Pleasure Beach Resort), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, twitter.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com",
                "twitter.com"
              ],
              "confirmedHosts": [
                "x.com",
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Warner Bros. Studio Tour London",
      "domain": "wbstudiotour.co.uk",
      "ok": true,
      "finalUrl": "https://www.wbstudiotour.co.uk/",
      "offDomain": "wbstudiotour.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 87,
        "representation": 13,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "17 of 21 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 23 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 915 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 50 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 138 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 50 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 915 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "20 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Eden Project",
      "domain": "edenproject.com",
      "ok": true,
      "finalUrl": "https://www.edenproject.com/",
      "offDomain": "edenproject.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 58,
        "representation": 8,
        "composite": 33
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 2 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 224 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 16 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 152 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 1 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 224 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Chester Zoo",
      "domain": "chesterzoo.org",
      "ok": true,
      "finalUrl": "https://www.chesterzoo.org/",
      "offDomain": "chesterzoo.org",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 79,
        "execution": 63,
        "representation": 54,
        "composite": 65
      },
      "detail": {
        "retrieval": {
          "score": 79,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "51 of 73 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 32 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 191 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 53 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "3 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 54,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Chester Zoo) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Royal Botanic Gardens, Kew",
      "domain": "kew.org",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "National Trust",
      "domain": "nationaltrust.org.uk",
      "ok": true,
      "finalUrl": "https://www.nationaltrust.org.uk/",
      "offDomain": "nationaltrust.org.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 68,
        "representation": 10,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "21 of 21 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 9 H2, 30 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 126 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,260 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "English Heritage",
      "domain": "english-heritage.org.uk",
      "ok": true,
      "finalUrl": "https://www.english-heritage.org.uk/",
      "offDomain": "english-heritage.org.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 65,
        "representation": 18,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "17 of 22 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "6 H1, 4 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 35 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 126 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "28% of 18 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 85,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (3,174 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (6)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "13 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "AMC Theatres",
      "domain": "amctheatres.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Cinemark",
      "domain": "cinemark.com",
      "ok": true,
      "finalUrl": "https://www.cinemark.com/",
      "offDomain": "cinemark.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 30,
        "representation": 8,
        "composite": 23
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 5 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 694 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 69 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 70 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "6 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "9 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 694 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": []
    },
    {
      "name": "Cineworld",
      "domain": "cineworld.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Regal Cinemas",
      "domain": "regmovies.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Vue",
      "domain": "myvue.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Odeon",
      "domain": "odeon.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Everyman",
      "domain": "everymancinema.com",
      "ok": true,
      "finalUrl": "https://www.everymancinema.com/",
      "offDomain": "everymancinema.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 29,
        "execution": 58,
        "representation": 8,
        "composite": 32
      },
      "detail": {
        "retrieval": {
          "score": 29,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 237 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 173 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 237 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Showcase Cinemas",
      "domain": "showcasecinemas.co.uk",
      "ok": true,
      "finalUrl": "https://www.showcasecinemas.co.uk/",
      "offDomain": "showcasecinemas.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 58,
        "representation": 10,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 2 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 124 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 143 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 124 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "IMAX",
      "domain": "imax.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Cinépolis",
      "domain": "cinepolis.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "Live Nation Entertainment",
      "domain": "livenation.com",
      "ok": true,
      "finalUrl": "https://www.livenation.com/",
      "offDomain": "livenation.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 86,
        "representation": 52,
        "composite": 67
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "8 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 29,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 60 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 18 H2, 90 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 836 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 61 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 159 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 60 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 86,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 836 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 52,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Live Nation) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "The O2",
      "domain": "theo2.co.uk",
      "ok": true,
      "finalUrl": "https://www.theo2.co.uk/",
      "offDomain": "theo2.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 62,
        "representation": 32,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 1 H2, 11 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 496 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 140 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 39 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "8 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 496 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (The O2), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"The O2\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Madison Square Garden Entertainment",
      "domain": "msgentertainment.com",
      "ok": true,
      "finalUrl": "https://www.msgentertainment.com/",
      "offDomain": "msgentertainment.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 73,
        "representation": 32,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 distinct external profile linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 68 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 48 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 140 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 73,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~68 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Madison Square Garden Entertainment Corp.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 1,
              "reachable": 1,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Sphere Entertainment",
      "domain": "sphereentertainmentco.com",
      "ok": true,
      "finalUrl": "https://www.sphereentertainmentco.com/",
      "offDomain": "sphereentertainmentco.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 58,
        "execution": 73,
        "representation": 32,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 58,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 66 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 24 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 123 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 73,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~66 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Sphere Entertainment Co.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 4,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Topgolf",
      "domain": "topgolf.com",
      "ok": true,
      "finalUrl": "https://topgolf.com/us/",
      "offDomain": "topgolf.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 54,
        "execution": 62,
        "representation": 25,
        "composite": 47
      },
      "detail": {
        "retrieval": {
          "score": 54,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 25,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 13 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 75 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 192 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 502, GPTBot 502). 2 probe(s) returned a transient rate-limit or timeout and are not counted as a block.",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Topgolf), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dave & Buster's",
      "domain": "daveandbusters.com",
      "ok": true,
      "finalUrl": "https://www.daveandbusters.com/us/en/home",
      "offDomain": "daveandbusters.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 59,
        "representation": 20,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "25 of 46 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 69 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "87% of 60 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,631 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "8 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 55,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 20,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "32 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bowlero",
      "domain": "bowlero.com",
      "ok": true,
      "finalUrl": "https://www.bowlero.com/",
      "offDomain": "bowlero.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 71,
        "execution": 66,
        "representation": 32,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 71,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 25 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (5,566 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Bowlero), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Hollywood Bowl",
      "domain": "hollywoodbowl.co.uk",
      "ok": true,
      "finalUrl": "https://www.hollywoodbowl.co.uk/",
      "offDomain": "hollywoodbowl.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 68,
        "representation": 34,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 61,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 328 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 49 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 27 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 328 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Hollywood Bowl), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Tenpin",
      "domain": "tenpin.co.uk",
      "ok": true,
      "finalUrl": "https://www.tenpin.co.uk/",
      "offDomain": "tenpin.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 30,
        "representation": 10,
        "composite": 29
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 27 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 165 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "97% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Planet Fitness",
      "domain": "planetfitness.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Life Time",
      "domain": "lifetime.life",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Equinox",
      "domain": "equinox.com",
      "ok": true,
      "finalUrl": "https://www.equinox.com/",
      "offDomain": "equinox.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 76,
        "execution": 77,
        "representation": 69,
        "composite": 74
      },
      "detail": {
        "retrieval": {
          "score": 76,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 81,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 75,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Service.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 273 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 61 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 167 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 77,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 273 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 69,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Equinox Holdings, Inc.) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Equinox Holdings, Inc.\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): en.wikipedia.org, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "en.wikipedia.org",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "en.wikipedia.org",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Anytime Fitness",
      "domain": "anytimefitness.com",
      "ok": true,
      "finalUrl": "https://www.anytimefitness.com/",
      "offDomain": "anytimefitness.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 86,
        "representation": 43,
        "composite": 66
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 571 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 123 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (8,546 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 86,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 571 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 43,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Anytime Fitness), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Gold's Gym",
      "domain": "goldsgym.com",
      "ok": true,
      "finalUrl": "https://www.goldsgym.com/",
      "offDomain": "goldsgym.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 77,
        "execution": 62,
        "representation": 34,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 77,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "17 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 636 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 63 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 133 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 76 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 636 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Gold's Gym), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Gold's Gym\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Crunch Fitness",
      "domain": "crunch.com",
      "ok": true,
      "finalUrl": "https://www.crunch.com/",
      "offDomain": "crunch.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 62,
        "representation": 8,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 44 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 23 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 546 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 83 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "98% of 41 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,509 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 546 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Orangetheory Fitness",
      "domain": "orangetheory.com",
      "ok": true,
      "finalUrl": "https://www.orangetheory.com/en-us",
      "offDomain": "orangetheory.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 86,
        "execution": 83,
        "representation": 69,
        "composite": 79
      },
      "detail": {
        "retrieval": {
          "score": 86,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "10 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Newsarticle, Service.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 964 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 62 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 78 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (20,222 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 964 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 69,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Orangetheory Fitness) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Orangetheory Fitness\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "F45 Training",
      "domain": "f45training.com",
      "ok": true,
      "finalUrl": "https://f45training.com/",
      "offDomain": "f45training.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 79,
        "representation": 25,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 173 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "86% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (1,560 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "5 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 79,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "6 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (F45 Training), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Barry's",
      "domain": "barrys.com",
      "ok": true,
      "finalUrl": "https://www.barrys.com/",
      "offDomain": "barrys.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 30,
        "execution": 65,
        "representation": 30,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 30,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 50,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs (4 links in total).",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 9 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 852 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 63 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 29 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.",
                  "rec": "Remove the noindex directive; a noindexed page cannot be cited."
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "Page is set to noindex (excluded from search and AI)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 852 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 30,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Barry's), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 2,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Peloton",
      "domain": "onepeloton.com",
      "ok": true,
      "finalUrl": "https://www.onepeloton.com/",
      "offDomain": "onepeloton.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 62,
        "representation": 15,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 76 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "13 H1, 47 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 69 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 52 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (13)"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "70 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "24 Hour Fitness",
      "domain": "24hourfitness.com",
      "ok": true,
      "finalUrl": "https://www.24hourfitness.com/",
      "offDomain": "24hourfitness.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 65,
        "representation": 18,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 416 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 163 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 2 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (8,051 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 416 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "LA Fitness",
      "domain": "lafitness.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Basic-Fit",
      "domain": "basic-fit.com",
      "ok": true,
      "finalUrl": "https://www.basic-fit.com/nl-nl/homepage",
      "offDomain": "basic-fit.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 28,
        "execution": 34,
        "representation": 8,
        "composite": 23
      },
      "detail": {
        "retrieval": {
          "score": 28,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 42 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 209 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~42 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Les Mills",
      "domain": "lesmills.com",
      "ok": true,
      "finalUrl": "https://www.lesmills.com/",
      "offDomain": "lesmills.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 82,
        "representation": 60,
        "composite": 71
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "8 distinct external profiles linked via sameAs (12 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "31 of 119 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 47 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 35 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 158 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,250 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "32 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "3 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 60,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Les Mills) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 80,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Virgin Active",
      "domain": "virginactive.co.uk",
      "ok": true,
      "finalUrl": "https://www.virginactive.co.uk/",
      "offDomain": "virginactive.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 30,
        "representation": 8,
        "composite": 25
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 6 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 279 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 71 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 153 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 279 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "David Lloyd Clubs",
      "domain": "davidlloyd.co.uk",
      "ok": true,
      "finalUrl": "https://www.davidlloyd.co.uk/",
      "offDomain": "davidlloyd.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 62,
        "representation": 8,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "27 of 28 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 21 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 96 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 34 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "PureGym",
      "domain": "puregym.com",
      "ok": true,
      "finalUrl": "https://www.puregym.com/",
      "offDomain": "puregym.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 62,
        "representation": 13,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 12 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "The Gym Group",
      "domain": "thegymgroup.com",
      "ok": true,
      "finalUrl": "https://www.thegymgroup.com/",
      "offDomain": "thegymgroup.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 62,
        "representation": 25,
        "composite": 48
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 61,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 621 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 154 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (1,187 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 621 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (The Gym Group), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Nuffield Health",
      "domain": "nuffieldhealth.com",
      "ok": true,
      "finalUrl": "https://www.nuffieldhealth.com/",
      "offDomain": "nuffieldhealth.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 68,
        "representation": 8,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "87 of 182 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 5 H2, 151 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 202 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 165 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bannatyne",
      "domain": "bannatyne.co.uk",
      "ok": true,
      "finalUrl": "https://www.bannatyne.co.uk/",
      "offDomain": "bannatyne.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 58,
        "representation": 8,
        "composite": 33
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 290 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 37 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 290 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Third Space",
      "domain": "thirdspace.london",
      "ok": true,
      "finalUrl": "https://www.thirdspace.london/",
      "offDomain": "thirdspace.london",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 82,
        "representation": 23,
        "composite": 52
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 47,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 20 H2, 6 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 49 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 155 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "78% of 41 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "9 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 23,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Third Space), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "JD Gyms",
      "domain": "jdgyms.co.uk",
      "ok": true,
      "finalUrl": "https://www.jdgyms.co.uk/",
      "offDomain": "jdgyms.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 65,
        "representation": 13,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 38 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 985 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 985 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Las Vegas Sands",
      "domain": "sands.com",
      "ok": false,
      "reason": "UNREADABLE (HTTP 400)",
      "wafVendor": ""
    },
    {
      "name": "MGM Resorts International",
      "domain": "mgmresorts.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Caesars Entertainment",
      "domain": "caesars.com",
      "ok": true,
      "finalUrl": "https://caesars.com/",
      "offDomain": "caesars.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 13,
        "execution": 34,
        "representation": 15,
        "composite": 21
      },
      "detail": {
        "retrieval": {
          "score": 13,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 6 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No title tag found.",
                  "rec": "Add a descriptive title tag."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 46,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.",
                  "rec": "Remove the noindex directive; a noindexed page cannot be cited."
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Page is set to noindex (excluded from search and AI)"
            },
            {
              "sev": "error",
              "label": "Missing title tag"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~6 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wynn Resorts",
      "domain": "wynnresorts.com",
      "ok": true,
      "finalUrl": "https://www.wynnresorts.com/",
      "offDomain": "wynnresorts.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 74,
        "execution": 30,
        "representation": 31,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 74,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 41 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 35 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 31,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Wynn Resorts) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "4 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 0,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 404,
                  "state": "dead"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Penn Entertainment",
      "domain": "pennentertainment.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Boyd Gaming",
      "domain": "boydgaming.com",
      "ok": true,
      "finalUrl": "https://www.boydgaming.com/",
      "offDomain": "boydgaming.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 63,
        "representation": 8,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 5 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 826 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 35 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 188 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 32 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 826 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Genting",
      "domain": "genting.com",
      "ok": true,
      "finalUrl": "https://www.genting.com/",
      "offDomain": "genting.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 71,
        "representation": 10,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "8 H1, 0 H2, 10 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 599 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "92% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 72,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (108,057 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (8)"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "error",
              "label": "13 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 71,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 599 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Melco Resorts & Entertainment",
      "domain": "melco-resorts.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Crown Resorts",
      "domain": "crownresorts.com.au",
      "ok": true,
      "finalUrl": "https://www.crownresorts.com.au/",
      "offDomain": "crownresorts.com.au",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 59,
        "representation": 32,
        "composite": 48
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Localbusiness.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 2 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 2 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 194 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 300 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 8 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (15 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 194 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Crown Sydney), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bet365",
      "domain": "bet365.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "William Hill",
      "domain": "williamhill.com",
      "ok": true,
      "finalUrl": "https://www.williamhill.com/",
      "offDomain": "williamhill.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 56,
        "representation": 8,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 612 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 55 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 612 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "DraftKings",
      "domain": "draftkings.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Betway",
      "domain": "betway.com",
      "ok": true,
      "finalUrl": "https://betway.com/",
      "offDomain": "betway.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 56,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 8 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 717 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 24 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 8 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 717 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Paddy Power",
      "domain": "paddypower.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Betfair",
      "domain": "betfair.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "FanDuel",
      "domain": "fanduel.com",
      "ok": true,
      "finalUrl": "https://www.fanduel.com/",
      "offDomain": "fanduel.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 82,
        "execution": 84,
        "representation": 58,
        "composite": 75
      },
      "detail": {
        "retrieval": {
          "score": 82,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 64,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Service.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 906 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 82 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "99% of 88 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (1,302 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 84,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 906 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 58,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (FanDuel), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, en.wikipedia.org.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "twitter.com",
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ladbrokes",
      "domain": "ladbrokes.com",
      "ok": true,
      "finalUrl": "https://help.ladbrokes.com/closed",
      "offDomain": "help.ladbrokes.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 30,
        "execution": 66,
        "representation": 15,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 30,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 343 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 2 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 50,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (9,525 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.",
                  "rec": "Remove the noindex directive; a noindexed page cannot be cited."
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Page is set to noindex (excluded from search and AI)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 343 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Coral",
      "domain": "coral.co.uk",
      "ok": true,
      "finalUrl": "https://help.coral.co.uk/closed",
      "offDomain": "help.coral.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 30,
        "execution": 66,
        "representation": 15,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 30,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 342 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 2 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 50,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (9,497 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.",
                  "rec": "Remove the noindex directive; a noindexed page cannot be cited."
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Page is set to noindex (excluded from search and AI)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 342 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Grosvenor Casinos",
      "domain": "grosvenorcasinos.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Buzz Bingo",
      "domain": "buzzbingo.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Sky Bet",
      "domain": "skybet.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Center Parcs",
      "domain": "centerparcs.co.uk",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Haven",
      "domain": "haven.com",
      "ok": true,
      "finalUrl": "https://www.haven.com/",
      "offDomain": "haven.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 85,
        "execution": 52,
        "representation": 45,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 85,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Localbusiness.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 64,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Faqpage.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "26 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 26 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 25 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 45,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Haven) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): en.wikipedia.org.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "A registry link is confirmed, but no distinct profile source corroborates it.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Butlin's",
      "domain": "butlins.com",
      "ok": true,
      "finalUrl": "https://www.butlins.com/",
      "offDomain": "butlins.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 48 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 72 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "91% of 58 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "5 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Parkdean Resorts",
      "domain": "parkdeanresorts.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Away Resorts",
      "domain": "awayresorts.co.uk",
      "ok": true,
      "finalUrl": "https://www.awayresorts.co.uk/",
      "offDomain": "awayresorts.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 69,
        "representation": 37,
        "composite": 57
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "32 of 64 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 27 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 156 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 55 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Away Resorts), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "24 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Forest Holidays",
      "domain": "forestholidays.co.uk",
      "ok": true,
      "finalUrl": "https://www.forestholidays.co.uk/",
      "offDomain": "forestholidays.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 63,
        "representation": 10,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "32 of 141 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 15 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 48 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 158 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 98 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Warner Leisure Hotels",
      "domain": "warnerhotels.co.uk",
      "ok": true,
      "finalUrl": "https://www.warnerhotels.co.uk/",
      "offDomain": "warnerhotels.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 56,
        "representation": 10,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 37 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 22 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 287 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "82% of 33 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 55,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Hoseasons",
      "domain": "hoseasons.co.uk",
      "ok": true,
      "finalUrl": "https://www.hoseasons.co.uk/",
      "offDomain": "hoseasons.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 83,
        "execution": 52,
        "representation": 73,
        "composite": 69
      },
      "detail": {
        "retrieval": {
          "score": 83,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 78,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "11 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Reputation is verifiable through a linked review profile (sameAs).",
                  "rec": null
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 64,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Itemlist.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "27 of 143 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 32 H2, 17 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 151 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "94% of 54 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 73,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Hoseasons) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.",
                  "rec": null
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 9 declared; the rest did not resolve): wikidata.org, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (wikidata.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "18 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "wikidata.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "wikidata.org",
                "x.com"
              ],
              "confirmedHosts": [
                "wikidata.org",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": false,
        "note": "inconsistent-serving"
      },
      "flags": []
    },
    {
      "name": "Club Med",
      "domain": "clubmed.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Landal",
      "domain": "landal.com",
      "ok": true,
      "finalUrl": "https://www.landal.com/",
      "offDomain": "landal.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 63,
        "representation": 68,
        "composite": 66
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 86,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 975 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 119 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "17% of 6 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 76,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, no viewport, lang set.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "5 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 975 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 68,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Landal) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.",
                  "rec": null
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com, en.wikipedia.org.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    }
  ]
}