{
  "scan": "Healthcare and Pharmaceuticals — Crane Index (AI Visibility Suite)",
  "cohort": "healthcare-pharma",
  "date": "2026-09-01",
  "scanners": {
    "retrieval": "AI Search Readiness",
    "execution": "Agent Readiness",
    "representation": "Brand Representation"
  },
  "concurrency": 10,
  "pages": 1,
  "basis": "page",
  "aggregate": {
    "scannedRequested": 177,
    "reachable": 135,
    "unreachable": 42,
    "retrieval": {
      "n": 135,
      "min": 13,
      "max": 83,
      "median": 49,
      "mean": 52,
      "ge70": 16,
      "b5569": 40,
      "b4054": 51,
      "lt40": 28,
      "below55": 79,
      "ge90": 0
    },
    "execution": {
      "n": 135,
      "min": 30,
      "max": 92,
      "median": 65,
      "mean": 67,
      "ge70": 39,
      "b5569": 82,
      "b4054": 10,
      "lt40": 4,
      "below55": 14,
      "ge90": 3
    },
    "representation": {
      "n": 135,
      "min": 8,
      "max": 61,
      "median": 13,
      "mean": 23,
      "ge70": 0,
      "b5569": 5,
      "b4054": 18,
      "lt40": 112,
      "below55": 130,
      "ge90": 0
    },
    "composite": {
      "n": 135,
      "min": 21,
      "max": 76,
      "median": 43,
      "mean": 47,
      "ge70": 5,
      "b5569": 38,
      "b4054": 45,
      "lt40": 47,
      "below55": 92,
      "ge90": 0
    }
  },
  "escalations": [],
  "recoveries": [],
  "companies": [
    {
      "name": "Johnson & Johnson",
      "domain": "jnj.com",
      "ok": true,
      "finalUrl": "https://www.jnj.com/",
      "offDomain": "jnj.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 76,
        "representation": 25,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 12 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 13 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 76,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (JNJ.com), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": false,
        "note": "inconsistent-serving"
      },
      "flags": []
    },
    {
      "name": "Pfizer",
      "domain": "pfizer.com",
      "ok": true,
      "finalUrl": "https://www.pfizer.com/",
      "offDomain": "pfizer.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 69,
        "representation": 46,
        "composite": 60
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 4 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 763 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 763 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Pfizer Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Roche",
      "domain": "roche.com",
      "ok": true,
      "finalUrl": "https://www.roche.com/",
      "offDomain": "roche.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 62,
        "representation": 13,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "21 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 7 H2, 16 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 881 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 41 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 234 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 14 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 881 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Novartis",
      "domain": "novartis.com",
      "ok": true,
      "finalUrl": "https://www.novartis.com/",
      "offDomain": "novartis.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 87,
        "representation": 53,
        "composite": 70
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 8 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 243 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 23 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 53,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Novartis), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "141 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Merck & Co.",
      "domain": "merck.com",
      "ok": true,
      "finalUrl": "https://www.merck.com/",
      "offDomain": "merck.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 68,
        "representation": 57,
        "composite": 65
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 7 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 12 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 27 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 57,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Merck & Co., Inc., Rahway, NJ, USA) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "AbbVie",
      "domain": "abbvie.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "AstraZeneca",
      "domain": "astrazeneca.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "Bristol Myers Squibb",
      "domain": "bms.com",
      "ok": true,
      "finalUrl": "https://www.bms.com/",
      "offDomain": "bms.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 73,
        "representation": 28,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 56,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 18 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 527 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 166 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "86% of 29 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 73,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 36,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "A potentialAction is declared, but its target is not a valid absolute URL, so an agent cannot resolve where to act.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 527 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "potentialAction target is not a valid absolute URL"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Bristol Myers Squibb), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Eli Lilly",
      "domain": "lilly.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Sanofi",
      "domain": "sanofi.com",
      "ok": true,
      "finalUrl": "https://www.sanofi.com/en",
      "offDomain": "sanofi.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 62,
        "representation": 10,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 21 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 739 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 64 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 168 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 13 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 739 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "GSK",
      "domain": "gsk.com",
      "ok": true,
      "finalUrl": "https://www.gsk.com/en-gb/",
      "offDomain": "gsk.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 89,
        "representation": 37,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 10 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 80 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "9% of 11 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "10 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (GSK plc), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Novo Nordisk",
      "domain": "novonordisk.com",
      "ok": true,
      "finalUrl": "https://www.novonordisk.com/",
      "offDomain": "novonordisk.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 58,
        "representation": 10,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 7 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 50,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 236 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 12 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 184 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 1 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 236 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Amgen",
      "domain": "amgen.com",
      "ok": true,
      "finalUrl": "https://www.amgen.com/",
      "offDomain": "amgen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 62,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 21 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 958 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 290 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 77 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "14 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 958 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Gilead Sciences",
      "domain": "gilead.com",
      "ok": true,
      "finalUrl": "https://www.gilead.com/",
      "offDomain": "gilead.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 58,
        "execution": 63,
        "representation": 28,
        "composite": 50
      },
      "detail": {
        "retrieval": {
          "score": 58,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 4 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 711 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 15 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 711 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Gilead Sciences, Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bayer",
      "domain": "bayer.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Boehringer Ingelheim",
      "domain": "boehringer-ingelheim.com",
      "ok": true,
      "finalUrl": "https://www.boehringer-ingelheim.com/",
      "offDomain": "boehringer-ingelheim.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 13,
        "execution": 34,
        "representation": 15,
        "composite": 21
      },
      "detail": {
        "retrieval": {
          "score": 13,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 6 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No title tag found.",
                  "rec": "Add a descriptive title tag."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 46,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.",
                  "rec": "Remove the noindex directive; a noindexed page cannot be cited."
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Page is set to noindex (excluded from search and AI)"
            },
            {
              "sev": "error",
              "label": "Missing title tag"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~6 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Takeda",
      "domain": "takeda.com",
      "ok": true,
      "finalUrl": "https://www.takeda.com/",
      "offDomain": "takeda.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 66,
        "representation": 34,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 29,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 14 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 135 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (19,752 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Takeda Pharmaceutical Company Limited), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Takeda Pharmaceutical Company Limited\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Moderna",
      "domain": "modernatx.com",
      "ok": true,
      "finalUrl": "https://www.modernatx.com/",
      "offDomain": "modernatx.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 62,
        "representation": 10,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 30 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 16 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 503 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 36 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 142 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 503 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Biogen",
      "domain": "biogen.com",
      "ok": true,
      "finalUrl": "https://www.biogen.com/",
      "offDomain": "biogen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 71,
        "representation": 13,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 598 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 13 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 447 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "86% of 22 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (7,324 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 71,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 598 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Regeneron Pharmaceuticals",
      "domain": "regeneron.com",
      "ok": true,
      "finalUrl": "https://www.regeneron.com/",
      "offDomain": "regeneron.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 69,
        "execution": 83,
        "representation": 43,
        "composite": 65
      },
      "detail": {
        "retrieval": {
          "score": 69,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 78,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "10 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 68,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Medicalwebpage, Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 10 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 786 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 41 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "80% of 30 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 786 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 43,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Regeneron), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 8 declared; the rest did not resolve): linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Vertex Pharmaceuticals",
      "domain": "vrtx.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Teva Pharmaceutical Industries",
      "domain": "tevapharm.com",
      "ok": true,
      "finalUrl": "https://www.tevapharm.com/",
      "offDomain": "tevapharm.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 54,
        "execution": 62,
        "representation": 13,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 54,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "24 of 27 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 24 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 50 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 156 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 23 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Viatris",
      "domain": "viatris.com",
      "ok": true,
      "finalUrl": "https://www.viatris.com/en",
      "offDomain": "viatris.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 65,
        "execution": 63,
        "representation": 49,
        "composite": 59
      },
      "detail": {
        "retrieval": {
          "score": 65,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 951 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 35 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 158 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "98% of 58 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 951 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 49,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Viatris) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Organon",
      "domain": "organon.com",
      "ok": true,
      "finalUrl": "https://www.organon.com/",
      "offDomain": "organon.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 87,
        "representation": 8,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 22 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 974 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 142 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 30 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 974 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "UCB",
      "domain": "ucb.com",
      "ok": true,
      "finalUrl": "https://www.ucb.com/",
      "offDomain": "ucb.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 69,
        "representation": 49,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 78,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs (15 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 8 H2, 32 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 891 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 40 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "4 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 891 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 49,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (UCB), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"UCB\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 70,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Merck KGaA",
      "domain": "merckgroup.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Astellas Pharma",
      "domain": "astellas.com",
      "ok": true,
      "finalUrl": "https://www.astellas.com/en",
      "offDomain": "astellas.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 68,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 29 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 19 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 176 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "91% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Daiichi Sankyo",
      "domain": "daiichisankyo.com",
      "ok": true,
      "finalUrl": "https://www.daiichisankyo.com/",
      "offDomain": "daiichisankyo.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 54,
        "representation": 25,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 50,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 115 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 220 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 54,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~115 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Daiichi Sankyo Company, Limited), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 2,
              "confirmed": 0,
              "dead": 1,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Eisai",
      "domain": "eisai.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Otsuka Holdings",
      "domain": "otsuka.com",
      "ok": true,
      "finalUrl": "https://www.otsuka.com/jp/",
      "offDomain": "otsuka.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 31,
        "execution": 52,
        "representation": 8,
        "composite": 30
      },
      "detail": {
        "retrieval": {
          "score": 31,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 16 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 195 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 19 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "5 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 195 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Grifols",
      "domain": "grifols.com",
      "ok": true,
      "finalUrl": "https://www.grifols.com/en/home",
      "offDomain": "grifols.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 68,
        "representation": 13,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 47 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 102 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "57% of 7 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "14 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "CSL",
      "domain": "csl.com",
      "ok": true,
      "finalUrl": "https://www.csl.com/",
      "offDomain": "csl.com",
      "truncated": true,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 51,
        "execution": 68,
        "representation": 13,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 51,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 11,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 JSON-LD block(s), but 1 failed to parse.",
                  "rec": "Fix the malformed JSON-LD; invalid blocks are ignored or distrusted."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 26 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 8700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 34 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 129 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 invalid structured-data block"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 8700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "44 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Lonza",
      "domain": "lonza.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Sandoz",
      "domain": "sandoz.com",
      "ok": true,
      "finalUrl": "https://www.sandoz.com/",
      "offDomain": "sandoz.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 23,
        "execution": 34,
        "representation": 8,
        "composite": 22
      },
      "detail": {
        "retrieval": {
          "score": 23,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 9 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 133 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 404, PerplexityBot 200, ClaudeBot 404, GPTBot 404). The refused agents return an ordinary-looking status (e.g. 404) to the bot user-agent while a browser is served the page, which is a user-agent-conditional block.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~9 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot, ClaudeBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Client-rendered app: raw-fetch agents see an empty shell (this cap is honest for them); rendering agents may still operate it"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ipsen",
      "domain": "ipsen.com",
      "ok": true,
      "finalUrl": "https://www.ipsen.com/",
      "offDomain": "ipsen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 65,
        "execution": 82,
        "representation": 35,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 65,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "34 of 48 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 5 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 72 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 135 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 51 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 35,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (IPSEN), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 1,
              "confirmed": 0,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 404,
                  "state": "dead"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Genmab",
      "domain": "genmab.com",
      "ok": true,
      "finalUrl": "https://www.genmab.com/",
      "offDomain": "genmab.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 21,
        "execution": 34,
        "representation": 8,
        "composite": 21
      },
      "detail": {
        "retrieval": {
          "score": 21,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 45,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 64 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 17 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~64 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "BioNTech",
      "domain": "biontech.com",
      "ok": true,
      "finalUrl": "https://www.biontech.com/us/en/home.html",
      "offDomain": "biontech.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "17 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 9 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 726 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 86 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "11% of 18 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "16 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 726 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Alnylam Pharmaceuticals",
      "domain": "alnylam.com",
      "ok": true,
      "finalUrl": "https://www.alnylam.com/",
      "offDomain": "alnylam.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 68,
        "representation": 10,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "25 of 29 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 176 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "60% of 35 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "14 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "BioMarin Pharmaceutical",
      "domain": "biomarin.com",
      "ok": true,
      "finalUrl": "https://www.biomarin.com/",
      "offDomain": "biomarin.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 68,
        "execution": 85,
        "representation": 34,
        "composite": 62
      },
      "detail": {
        "retrieval": {
          "score": 68,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 32 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 12 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 717 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 207 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 13 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 85,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 717 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (BioMarin Corporate), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Incyte",
      "domain": "incyte.com",
      "ok": true,
      "finalUrl": "https://incyte.com/",
      "offDomain": "incyte.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 62,
        "representation": 32,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 56,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 51 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 20 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 715 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 74 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 194 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "98% of 41 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 715 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Incyte), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Jazz Pharmaceuticals",
      "domain": "jazzpharma.com",
      "ok": true,
      "finalUrl": "https://www.jazzpharma.com/",
      "offDomain": "jazzpharma.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 63,
        "representation": 13,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "26 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 151 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 3 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Hikma Pharmaceuticals",
      "domain": "hikma.com",
      "ok": true,
      "finalUrl": "https://www.hikma.com/",
      "offDomain": "hikma.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 18,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 JSON-LD block(s), but 1 failed to parse.",
                  "rec": "Fix the malformed JSON-LD; invalid blocks are ignored or distrusted."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "5 H1, 8 H2, 10 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 5 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (5)"
            },
            {
              "sev": "error",
              "label": "1 invalid structured-data block"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "14 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Indivior",
      "domain": "indivior.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Sun Pharmaceutical Industries",
      "domain": "sunpharma.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Dr. Reddy's Laboratories",
      "domain": "drreddys.com",
      "ok": true,
      "finalUrl": "https://www.drreddys.com/",
      "offDomain": "drreddys.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "36 of 50 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 18 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 58 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "98% of 58 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cipla",
      "domain": "cipla.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "WuXi AppTec",
      "domain": "wuxiapptec.com",
      "ok": true,
      "finalUrl": "https://wuxiapptec.com/",
      "offDomain": "wuxiapptec.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 66,
        "representation": 35,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 56,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "5 H1, 12 H2, 15 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 897 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 34 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 138 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "75% of 24 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 72,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (5)"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 897 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 35,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (WuXi AppTec), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Zoetis",
      "domain": "zoetis.com",
      "ok": true,
      "finalUrl": "https://www.zoetis.com/",
      "offDomain": "zoetis.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 87,
        "representation": 55,
        "composite": 68
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 25 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "5 H1, 13 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 140 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 73 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (5)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 55,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Zoetis), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com, en.wikipedia.org.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 3,
              "dead": 0,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Elanco Animal Health",
      "domain": "elanco.com",
      "ok": true,
      "finalUrl": "https://www.elanco.com/us",
      "offDomain": "elanco.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 65,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "6 H1, 10 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 653 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 6 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (8,996 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (6)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 653 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dechra Pharmaceuticals",
      "domain": "dechra.com",
      "ok": true,
      "finalUrl": "https://www.dechra.com/",
      "offDomain": "dechra.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 62,
        "representation": 10,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "27 of 95 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 2 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 590 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 4 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "98% of 52 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 590 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Medtronic",
      "domain": "medtronic.com",
      "ok": true,
      "finalUrl": "https://www.medtronic.com/en-us/index.html",
      "offDomain": "medtronic.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 52,
        "representation": 13,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 41 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 13 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 9900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 43 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 115 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "38 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 9900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Abbott Laboratories",
      "domain": "abbott.com",
      "ok": true,
      "finalUrl": "https://www.abbott.com/en-us/homepage",
      "offDomain": "abbott.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 54,
        "execution": 62,
        "representation": 32,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 54,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 61,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 494 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 168 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 494 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Abbott Laboratories), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Stryker",
      "domain": "stryker.com",
      "ok": true,
      "finalUrl": "https://www.stryker.com/",
      "offDomain": "stryker.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 21,
        "execution": 56,
        "representation": 8,
        "composite": 28
      },
      "detail": {
        "retrieval": {
          "score": 21,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 55 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 45,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 494 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 32 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "33% of 3 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 55,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 494 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Boston Scientific",
      "domain": "bostonscientific.com",
      "ok": true,
      "finalUrl": "https://www.bostonscientific.com/en-US/home.html",
      "offDomain": "bostonscientific.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 68,
        "execution": 83,
        "representation": 40,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 68,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Medicalorganization, Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 3 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 143 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 40,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Boston Scientific) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Becton Dickinson",
      "domain": "bd.com",
      "ok": true,
      "finalUrl": "https://www.bd.com/en-us",
      "offDomain": "bd.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 50,
        "representation": 10,
        "composite": 32
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 34 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 137 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "85% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,353 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": []
    },
    {
      "name": "Baxter International",
      "domain": "baxter.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Intuitive Surgical",
      "domain": "intuitive.com",
      "ok": true,
      "finalUrl": "https://www.intuitive.com/en-us",
      "offDomain": "intuitive.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 20 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 786 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 40 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 786 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Edwards Lifesciences",
      "domain": "edwards.com",
      "ok": true,
      "finalUrl": "https://edwards.com/",
      "offDomain": "edwards.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 65,
        "representation": 10,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 3 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 531 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 100 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 23 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (15,187 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 531 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "GE HealthCare",
      "domain": "gehealthcare.com",
      "ok": true,
      "finalUrl": "https://www.gehealthcare.com/en-us",
      "offDomain": "gehealthcare.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 50,
        "representation": 8,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 25 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 5600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "93% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 5600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Siemens Healthineers",
      "domain": "siemens-healthineers.com",
      "ok": true,
      "finalUrl": "https://www.siemens-healthineers.com/",
      "offDomain": "siemens-healthineers.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 62,
        "representation": 10,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 34 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 6 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 37 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "75% of 32 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "8 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dexcom",
      "domain": "dexcom.com",
      "ok": true,
      "finalUrl": "https://www.dexcom.com/",
      "offDomain": "dexcom.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 83,
        "representation": 34,
        "composite": 55
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 860 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 76 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 860 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Dexcom), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ResMed",
      "domain": "resmed.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Hologic",
      "domain": "hologic.com",
      "ok": true,
      "finalUrl": "https://www.hologic.com/",
      "offDomain": "hologic.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 77,
        "execution": 90,
        "representation": 61,
        "composite": 76
      },
      "detail": {
        "retrieval": {
          "score": 77,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "9 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 54,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 568 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 64 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 154 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (24,674 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 90,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 568 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 61,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Hologic) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 confirmed and 0 unverified authoritative home(s) (of 9 declared; the rest did not resolve): en.wikipedia.org, linkedin.com, twitter.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 3,
              "dead": 0,
              "links": [
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "wikidata.org",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "en.wikipedia.org",
                "linkedin.com",
                "twitter.com"
              ],
              "confirmedHosts": [
                "en.wikipedia.org",
                "linkedin.com",
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Zimmer Biomet",
      "domain": "zimmerbiomet.com",
      "ok": true,
      "finalUrl": "https://www.zimmerbiomet.com/en",
      "offDomain": "zimmerbiomet.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 89,
        "representation": 41,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 158 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "89% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 41,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Zimmer Biomet), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Smith+Nephew",
      "domain": "smith-nephew.com",
      "ok": true,
      "finalUrl": "https://www.smith-nephew.com/en/",
      "offDomain": "smith-nephew.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 68,
        "representation": 13,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 22 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 16 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 61 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "95% of 116 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Straumann",
      "domain": "straumann.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Coloplast",
      "domain": "coloplast.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Convatec",
      "domain": "convatec.com",
      "ok": true,
      "finalUrl": "https://www.convatec.com/",
      "offDomain": "convatec.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 50,
        "representation": 23,
        "composite": 46
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 68,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 882 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 57 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 168 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 192 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 882 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 23,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Convatec), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": []
    },
    {
      "name": "Insulet",
      "domain": "insulet.com",
      "ok": true,
      "finalUrl": "https://www.insulet.com/",
      "offDomain": "insulet.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 56,
        "representation": 13,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 9 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 756 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 756 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Align Technology",
      "domain": "aligntech.com",
      "ok": true,
      "finalUrl": "https://www.aligntech.com/",
      "offDomain": "aligntech.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 56,
        "representation": 19,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "5 H1, 4 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 45,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 385 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 16 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "38% of 8 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 59,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (5)"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "5 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 385 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 19,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Alcon",
      "domain": "alcon.com",
      "ok": true,
      "finalUrl": "https://www.alcon.com/",
      "offDomain": "alcon.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 58,
        "representation": 53,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 47,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 201 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 48 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 172 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 201 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 53,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Alcon), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): en.wikipedia.org, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "en.wikipedia.org",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "en.wikipedia.org",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dentsply Sirona",
      "domain": "dentsplysirona.com",
      "ok": true,
      "finalUrl": "https://www.dentsplysirona.com/en-us",
      "offDomain": "dentsplysirona.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 63,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 65 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 7 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 75 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 161 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "63% of 43 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "16 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Steris",
      "domain": "steris.com",
      "ok": true,
      "finalUrl": "https://www.steris.com/",
      "offDomain": "steris.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 62,
        "representation": 23,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 44,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 415 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 26 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 113 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 35 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 415 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 23,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (STERIS), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Thermo Fisher Scientific",
      "domain": "thermofisher.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Danaher",
      "domain": "danaher.com",
      "ok": true,
      "finalUrl": "https://danaher.com/",
      "offDomain": "danaher.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 68,
        "representation": 38,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 distinct external profile linked via sameAs (2 links in total).",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 16 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 813 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 19 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 154 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 813 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 38,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Danaher Corporation), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 60,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 1,
              "reachable": 1,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Agilent Technologies",
      "domain": "agilent.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "Illumina",
      "domain": "illumina.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Bio-Rad Laboratories",
      "domain": "bio-rad.com",
      "ok": true,
      "finalUrl": "https://www.bio-rad.com/",
      "offDomain": "bio-rad.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 71,
        "execution": 50,
        "representation": 43,
        "composite": 55
      },
      "detail": {
        "retrieval": {
          "score": 71,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 89,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs (8 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 621 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 146 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (bytespider, imagesiftbot), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) present, but an anti-bot honeypot field is likely to reject an autonomous submission.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 621 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 43,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Leading Life Science Research & Clinical Diagnostics | Bio-Rad), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Leading Life Science Research & Clinical Diagnostics | Bio-Rad\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "4 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 80,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (bytespider, imagesiftbot).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 0,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Bruker",
      "domain": "bruker.com",
      "ok": true,
      "finalUrl": "https://www.bruker.com/en.html",
      "offDomain": "bruker.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 33,
        "execution": 63,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 33,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 611 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 80 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 401 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "48% of 21 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "11 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 611 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Waters Corporation",
      "domain": "waters.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "QIAGEN",
      "domain": "qiagen.com",
      "ok": true,
      "finalUrl": "https://www.qiagen.com/us",
      "offDomain": "qiagen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 30,
        "execution": 59,
        "representation": 13,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 30,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 11 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 26 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 25 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Revvity",
      "domain": "revvity.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Charles River Laboratories",
      "domain": "criver.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "IQVIA",
      "domain": "iqvia.com",
      "ok": true,
      "finalUrl": "https://www.iqvia.com/",
      "offDomain": "iqvia.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 41,
        "execution": 62,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 41,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 3 H2, 13 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 4800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 76 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 175 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 55 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 4800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "40 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Labcorp",
      "domain": "labcorp.com",
      "ok": true,
      "finalUrl": "https://www.labcorp.com/",
      "offDomain": "labcorp.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 60,
        "execution": 30,
        "representation": 25,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 60,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 33,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 54 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 129 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (8,928 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Labcorp), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Quest Diagnostics",
      "domain": "questdiagnostics.com",
      "ok": true,
      "finalUrl": "https://www.questdiagnostics.com/",
      "offDomain": "questdiagnostics.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 89,
        "representation": 34,
        "composite": 62
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Localbusiness.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "104 of 105 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 16 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 4700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 35 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 85 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "58% of 12 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "4 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "5 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 4700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Quest Diagnostics), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 500,
                  "state": "dead"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Sartorius",
      "domain": "sartorius.com",
      "ok": true,
      "finalUrl": "https://www.sartorius.com/en",
      "offDomain": "sartorius.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 69,
        "representation": 49,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 81,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 9 H2, 34 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 885 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 62 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 161 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "61% of 49 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "19 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 885 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 49,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Sartorius), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 70,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (bytespider).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "bioMérieux",
      "domain": "biomerieux.com",
      "ok": true,
      "finalUrl": "https://www.biomerieux.com/us/en.html",
      "offDomain": "biomerieux.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 71,
        "representation": 20,
        "composite": 49
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "26 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 33 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "74% of 35 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (187,195 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "9 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 71,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 20,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Eurofins Scientific",
      "domain": "eurofins.com",
      "ok": true,
      "finalUrl": "https://www.eurofins.com/en/",
      "offDomain": "eurofins.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 73,
        "execution": 77,
        "representation": 50,
        "composite": 67
      },
      "detail": {
        "retrieval": {
          "score": 73,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 81,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 29 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 21 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 69 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "84% of 87 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "warning",
              "label": "14 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 77,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (GPTBot)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 50,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Eurofins Scientific SE) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 40,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Oxford Nanopore Technologies",
      "domain": "nanoporetech.com",
      "ok": true,
      "finalUrl": "https://nanoporetech.com/",
      "offDomain": "nanoporetech.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 82,
        "representation": 28,
        "composite": 57
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 25,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 28 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 980 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 116 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 980 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Oxford Nanopore Technologies), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "UnitedHealth Group",
      "domain": "unitedhealthgroup.com",
      "ok": true,
      "finalUrl": "https://www.unitedhealthgroup.com/",
      "offDomain": "unitedhealthgroup.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 66,
        "representation": 46,
        "composite": 60
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 27 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 3 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 918 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 111 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "88% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (83,386 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 918 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 57,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (named) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "CVS Health",
      "domain": "cvshealth.com",
      "ok": true,
      "finalUrl": "https://www.cvshealth.com/",
      "offDomain": "cvshealth.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 71,
        "representation": 8,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 11,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 JSON-LD block(s), but 1 failed to parse.",
                  "rec": "Fix the malformed JSON-LD; invalid blocks are ignored or distrusted."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "25 of 43 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 37 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 153 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "70% of 20 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,484 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 invalid structured-data block"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 71,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cigna",
      "domain": "cigna.com",
      "ok": true,
      "finalUrl": "https://www.cigna.com/",
      "offDomain": "cigna.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 71,
        "representation": 28,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No logo and contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "29 of 34 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 6 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (8,974 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 71,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Cigna Corporation), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Cigna Corporation\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Elevance Health",
      "domain": "elevancehealth.com",
      "ok": true,
      "finalUrl": "https://www.elevancehealth.com/",
      "offDomain": "elevancehealth.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 62,
        "execution": 63,
        "representation": 61,
        "composite": 62
      },
      "detail": {
        "retrieval": {
          "score": 62,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs (8 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "17 of 101 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 4 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 132 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "73% of 33 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "9 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 61,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Elevance Health), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 80,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Humana",
      "domain": "humana.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "HCA Healthcare",
      "domain": "hcahealthcare.com",
      "ok": true,
      "finalUrl": "https://www.hcahealthcare.com/",
      "offDomain": "hcahealthcare.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 52,
        "representation": 24,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 475 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 200, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 475 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot, ClaudeBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 24,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "2 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": null
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "McKesson",
      "domain": "mckesson.com",
      "ok": true,
      "finalUrl": "https://www.mckesson.com/",
      "offDomain": "mckesson.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 62,
        "representation": 13,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 25 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 998 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 144 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 998 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cardinal Health",
      "domain": "cardinalhealth.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Cencora",
      "domain": "cencora.com",
      "ok": true,
      "finalUrl": "https://www.cencora.com/",
      "offDomain": "cencora.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 57,
        "execution": 65,
        "representation": 10,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 57,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "46 of 55 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 36 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 158 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (5,589 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Walgreens Boots Alliance",
      "domain": "walgreensbootsalliance.com",
      "ok": true,
      "finalUrl": "https://corporate.walgreens.com/",
      "offDomain": "corporate.walgreens.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 82,
        "representation": 8,
        "composite": 50
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 378 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 60 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 154 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 378 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Fresenius",
      "domain": "fresenius.com",
      "ok": true,
      "finalUrl": "https://www.fresenius.com/",
      "offDomain": "fresenius.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 63,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 69 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 8 H2, 18 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 10 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "71% of 35 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "10 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "19 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Haleon",
      "domain": "haleon.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Kenvue",
      "domain": "kenvue.com",
      "ok": true,
      "finalUrl": "https://www.kenvue.com/",
      "offDomain": "kenvue.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 87,
        "representation": 28,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 76 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 34 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 161 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 53 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Kenvue), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bupa",
      "domain": "bupa.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Spire Healthcare",
      "domain": "spirehealthcare.com",
      "ok": true,
      "finalUrl": "https://www.spirehealthcare.com/",
      "offDomain": "spirehealthcare.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 64,
        "representation": 15,
        "composite": 44
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 18,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 JSON-LD block(s), but 1 failed to parse.",
                  "rec": "Fix the malformed JSON-LD; invalid blocks are ignored or distrusted."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 49 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 15 H2, 33 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 151 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "63% of 16 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (163,192 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "1 invalid structured-data block"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 64,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 70,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Chugai Pharmaceutical",
      "domain": "chugai-pharm.co.jp",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Kyowa Kirin",
      "domain": "kyowakirin.com",
      "ok": true,
      "finalUrl": "https://www.kyowakirin.com/",
      "offDomain": "kyowakirin.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 56,
        "representation": 13,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "42 of 74 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 10 H2, 14 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 11 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 282 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 107 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "16 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ono Pharmaceutical",
      "domain": "ono-pharma.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Sumitomo Pharma",
      "domain": "sumitomo-pharma.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Shionogi",
      "domain": "shionogi.com",
      "ok": true,
      "finalUrl": "https://www.shionogi.com/us/en/",
      "offDomain": "shionogi.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 330 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 330 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Mitsubishi Tanabe Pharma",
      "domain": "mt-pharma.co.jp",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Servier",
      "domain": "servier.com",
      "ok": true,
      "finalUrl": "https://servier.com/",
      "offDomain": "servier.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 83,
        "execution": 87,
        "representation": 41,
        "composite": 70
      },
      "detail": {
        "retrieval": {
          "score": 83,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 53 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 62 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 108 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 41,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Servier), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "fr-fr.facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Almirall",
      "domain": "almirall.com",
      "ok": true,
      "finalUrl": "https://www.almirall.com/",
      "offDomain": "almirall.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 51,
        "execution": 62,
        "representation": 13,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 51,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 67 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 155 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 22 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,359 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "14 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Recordati",
      "domain": "recordati.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "Chiesi Farmaceutici",
      "domain": "chiesi.com",
      "ok": true,
      "finalUrl": "https://www.chiesi.com/it/",
      "offDomain": "chiesi.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 57,
        "execution": 50,
        "representation": 28,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 57,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 47,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 53 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 8800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 33 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 189 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 28 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 200, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 8800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot, ClaudeBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Chiesi Farmaceutici S.p.A.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "2 sameAs link(s), but none to an authoritative home.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "31 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Menarini",
      "domain": "menarini.com",
      "ok": true,
      "finalUrl": "https://www.menarini.com/en-us.html",
      "offDomain": "menarini.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 62,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 35 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 53 H2, 11 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 36 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "88% of 50 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Galderma",
      "domain": "galderma.com",
      "ok": true,
      "finalUrl": "https://www.galderma.com/",
      "offDomain": "galderma.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 68,
        "representation": 10,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 13 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 382 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 8 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 382 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bausch Health",
      "domain": "bauschhealth.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Perrigo",
      "domain": "perrigo.com",
      "ok": true,
      "finalUrl": "https://www.perrigo.com/",
      "offDomain": "perrigo.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 68,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 45 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 6 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 646 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 42 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 646 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Catalent",
      "domain": "catalent.com",
      "ok": true,
      "finalUrl": "https://catalent.com/",
      "offDomain": "catalent.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 74,
        "execution": 65,
        "representation": 32,
        "composite": 57
      },
      "detail": {
        "retrieval": {
          "score": 74,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "25 of 29 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 14 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 893 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (20,158 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 893 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Catalent), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "H. Lundbeck",
      "domain": "lundbeck.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "Orion",
      "domain": "orion.fi",
      "ok": true,
      "finalUrl": "https://www.orionpharma.com/fi/",
      "offDomain": "orionpharma.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 68,
        "representation": 8,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 3 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 951 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 207 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 56 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "27 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 951 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Krka",
      "domain": "krka.biz",
      "ok": true,
      "finalUrl": "https://www.krka.biz/",
      "offDomain": "krka.biz",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 72,
        "representation": 13,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 10 H2, 10 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 960 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 28 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 169 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 8 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (5,940 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 72,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 960 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "16 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ionis Pharmaceuticals",
      "domain": "ionis.com",
      "ok": true,
      "finalUrl": "https://ionis.com/",
      "offDomain": "ionis.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 83,
        "representation": 39,
        "composite": 62
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 distinct external profile linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 3 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 780 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 22 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 780 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 39,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Ionis Pharmaceuticals, Inc), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"Ionis Pharmaceuticals, Inc\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 1,
              "reachable": 1,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Neurocrine Biosciences",
      "domain": "neurocrine.com",
      "ok": true,
      "finalUrl": "https://www.neurocrine.com/",
      "offDomain": "neurocrine.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 68,
        "representation": 32,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 467 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 29 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 166 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 467 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Neurocrine Biosciences, Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Sarepta Therapeutics",
      "domain": "sarepta.com",
      "ok": true,
      "finalUrl": "https://www.sarepta.com/",
      "offDomain": "sarepta.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 68,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 16 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 584 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 155 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 14 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 584 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "United Therapeutics",
      "domain": "unither.com",
      "ok": false,
      "reason": "UNREADABLE (HTTP 301)",
      "wafVendor": ""
    },
    {
      "name": "Exelixis",
      "domain": "exelixis.com",
      "ok": true,
      "finalUrl": "https://www.exelixis.com/",
      "offDomain": "exelixis.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 82,
        "representation": 8,
        "composite": 47
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 6 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 612 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 165 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 35 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 612 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "BeiGene",
      "domain": "beigene.com",
      "ok": true,
      "finalUrl": "https://beonemedicines.com/",
      "offDomain": "beonemedicines.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 71,
        "execution": 92,
        "representation": 46,
        "composite": 70
      },
      "detail": {
        "retrieval": {
          "score": 71,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 50,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 17 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 865 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 181 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (14,149 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 92,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 865 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (BeOne Medicines), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Aurobindo Pharma",
      "domain": "aurobindo.com",
      "ok": true,
      "finalUrl": "https://www.aurobindo.com/",
      "offDomain": "aurobindo.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 41,
        "execution": 62,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 41,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "8 H1, 5 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 616 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 148 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (8)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 616 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Lupin",
      "domain": "lupin.com",
      "ok": true,
      "finalUrl": "https://lupin.com/",
      "offDomain": "lupin.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 59,
        "execution": 66,
        "representation": 37,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 59,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 30 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 9 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 750 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 137 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 63 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (199,999 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 66,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 750 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Lupin), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 2,
              "confirmed": 1,
              "dead": 1,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Zydus Lifesciences",
      "domain": "zyduslife.com",
      "ok": true,
      "finalUrl": "https://zyduslife.com/",
      "offDomain": "zyduslife.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 62,
        "representation": 13,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "15 of 38 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "7 H1, 7 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "99% of 75 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (7)"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "18 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Biocon",
      "domain": "biocon.com",
      "ok": true,
      "finalUrl": "https://biocon.com/",
      "offDomain": "biocon.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 87,
        "representation": 58,
        "composite": 72
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 958 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 55 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 39 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "7 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 958 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 58,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Biocon), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, linkedin.com, en.wikipedia.org.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 3,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ferring Pharmaceuticals",
      "domain": "ferring.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "LEO Pharma",
      "domain": "leo-pharma.com",
      "ok": true,
      "finalUrl": "https://leo-pharma.com/",
      "offDomain": "leo-pharma.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 89,
        "representation": 33,
        "composite": 62
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Person, Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "34 of 97 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 13 H2, 18 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 24 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "26 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 33,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (ntitus), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"ntitus\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 40,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "STADA Arzneimittel",
      "domain": "stada.com",
      "ok": true,
      "finalUrl": "https://www.stada.com/",
      "offDomain": "stada.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 50,
        "execution": 63,
        "representation": 13,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 50,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 12 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 745 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 27 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "54% of 35 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 89,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "16 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 745 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Celltrion",
      "domain": "celltrion.com",
      "ok": true,
      "finalUrl": "https://celltrion.com/en-us",
      "offDomain": "celltrion.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 62,
        "representation": 13,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 5 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 6900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 45 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 29 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,707 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 6900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "54 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Samsung Biologics",
      "domain": "samsungbiologics.com",
      "ok": true,
      "finalUrl": "https://samsungbiologics.com/",
      "offDomain": "samsungbiologics.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 75,
        "execution": 63,
        "representation": 37,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 75,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 56 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 173 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 19 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "5 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Samsung Biologics), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "38 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Terumo",
      "domain": "terumo.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Olympus",
      "domain": "olympus-global.com",
      "ok": true,
      "finalUrl": "https://www.olympus-global.com/",
      "offDomain": "olympus-global.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 68,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 664 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 23 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (368 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 664 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Hoya",
      "domain": "hoya.com",
      "ok": true,
      "finalUrl": "https://www.hoya.com/",
      "offDomain": "hoya.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 83,
        "representation": 13,
        "composite": 46
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 50,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 41 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 30,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 194 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 8 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 61 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "31% of 32 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "22 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 194 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Getinge",
      "domain": "getinge.com",
      "ok": true,
      "finalUrl": "https://www.getinge.com/us/",
      "offDomain": "getinge.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 63,
        "representation": 10,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 16 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 954 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 28 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 310 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 954 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Elekta",
      "domain": "elekta.com",
      "ok": true,
      "finalUrl": "https://www.elekta.com/",
      "offDomain": "elekta.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 41,
        "execution": 62,
        "representation": 10,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 41,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 25 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 67,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, no viewport, lang set.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Sonova",
      "domain": "sonova.com",
      "ok": true,
      "finalUrl": "https://www.sonova.com/",
      "offDomain": "sonova.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 89,
        "representation": 13,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 28 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 11 H2, 15 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 27 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Demant",
      "domain": "demant.com",
      "ok": true,
      "finalUrl": "https://www.demant.com/",
      "offDomain": "demant.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 62,
        "representation": 18,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 5 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 722 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 6 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 338 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 722 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 40,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "22 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "2 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": null
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "GN Store Nord",
      "domain": "gn.com",
      "ok": true,
      "finalUrl": "https://www.gn.com/",
      "offDomain": "gn.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 62,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "7 H1, 8 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 400 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 8 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 137 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 5 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 80,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (7)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ambu",
      "domain": "ambu.com",
      "ok": true,
      "finalUrl": "https://www.ambu.com/",
      "offDomain": "ambu.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 63,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 48 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 18 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 796 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 41 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 138 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "42% of 38 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "22 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 796 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Fisher & Paykel Healthcare",
      "domain": "fphcare.com",
      "ok": true,
      "finalUrl": "https://www.fphcare.com/us/",
      "offDomain": "fphcare.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 56,
        "representation": 8,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "40 of 54 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 0 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 37 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 197 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "88% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 67,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cochlear",
      "domain": "cochlear.com",
      "ok": true,
      "finalUrl": "https://www.cochlear.com/us/en/home",
      "offDomain": "cochlear.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 300 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Masimo",
      "domain": "masimo.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Teleflex",
      "domain": "teleflex.com",
      "ok": true,
      "finalUrl": "https://teleflex.com/usa/en/",
      "offDomain": "teleflex.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 30,
        "execution": 52,
        "representation": 8,
        "composite": 30
      },
      "detail": {
        "retrieval": {
          "score": 30,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 6 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 55,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 297 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 35 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "67% of 12 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 297 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Integra LifeSciences",
      "domain": "integralife.com",
      "ok": true,
      "finalUrl": "https://www.integralife.com/",
      "offDomain": "integralife.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 68,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 26 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 4 H2, 6 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 839 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 20 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 59 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 839 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Globus Medical",
      "domain": "globusmedical.com",
      "ok": true,
      "finalUrl": "https://www.globusmedical.com/",
      "offDomain": "globusmedical.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 87,
        "representation": 37,
        "composite": 65
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 11 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 142 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 429). 1 probe(s) returned a transient rate-limit or timeout and are not counted as a block.",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Globus Medical), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "12 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Penumbra",
      "domain": "penumbrainc.com",
      "ok": true,
      "finalUrl": "https://www.penumbrainc.com/",
      "offDomain": "penumbrainc.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 78,
        "execution": 85,
        "representation": 40,
        "composite": 68
      },
      "detail": {
        "retrieval": {
          "score": 78,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 79,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Article.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 14 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 49 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 124 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 85,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 40,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Penumbra, Inc), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 70,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).",
                  "rec": null
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "West Pharmaceutical Services",
      "domain": "westpharma.com",
      "ok": true,
      "finalUrl": "https://www.westpharma.com/",
      "offDomain": "westpharma.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 82,
        "representation": 41,
        "composite": 59
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 25 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 11 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 151 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "99% of 95 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,302 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 41,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (West), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ICU Medical",
      "domain": "icumed.com",
      "ok": true,
      "finalUrl": "https://www.icumed.com/",
      "offDomain": "icumed.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 68,
        "representation": 53,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 47,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 3 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 31 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "21% of 14 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (meta-externalagent), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "11 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 53,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (ICU Medical), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): en.wikipedia.org, wikidata.org, linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org, wikidata.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (meta-externalagent).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 4,
              "dead": 0,
              "links": [
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "wikidata.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "en.wikipedia.org",
                "wikidata.org",
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "en.wikipedia.org",
                "wikidata.org",
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Össur",
      "domain": "ossur.com",
      "ok": true,
      "finalUrl": "https://www.ossur.com/region-selector",
      "offDomain": "ossur.com",
      "truncated": true,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 31,
        "execution": 65,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 31,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 13900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 32 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 128 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 13900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "405 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Natera",
      "domain": "natera.com",
      "ok": true,
      "finalUrl": "https://www.natera.com/",
      "offDomain": "natera.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 76,
        "execution": 89,
        "representation": 37,
        "composite": 67
      },
      "detail": {
        "retrieval": {
          "score": 76,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 48 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 156 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Natera), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 2,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Guardant Health",
      "domain": "guardanthealth.com",
      "ok": true,
      "finalUrl": "https://guardanthealth.com/",
      "offDomain": "guardanthealth.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 80,
        "execution": 79,
        "representation": 49,
        "composite": 69
      },
      "detail": {
        "retrieval": {
          "score": 80,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 86,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "21 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 625 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 125 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 14 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,337 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 79,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 625 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 49,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Guardant Health) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Exact Sciences",
      "domain": "exactsciences.com",
      "ok": true,
      "finalUrl": "https://www.exactsciences.com/",
      "offDomain": "exactsciences.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 35,
        "execution": 62,
        "representation": 10,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 35,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 641 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 641 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "10x Genomics",
      "domain": "10xgenomics.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 429)",
      "wafVendor": ""
    },
    {
      "name": "Repligen",
      "domain": "repligen.com",
      "ok": true,
      "finalUrl": "https://www.repligen.com/",
      "offDomain": "repligen.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 68,
        "representation": 8,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 38 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 9 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 57 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Avantor",
      "domain": "avantorsciences.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Bio-Techne",
      "domain": "bio-techne.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "ICON",
      "domain": "iconplc.com",
      "ok": true,
      "finalUrl": "https://www.iconplc.com/",
      "offDomain": "iconplc.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 62,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "42 of 54 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 12 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 205 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 70 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,021 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "3 form(s) present, but an anti-bot honeypot field is likely to reject an autonomous submission.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Medpace",
      "domain": "medpace.com",
      "ok": true,
      "finalUrl": "https://www.medpace.com/",
      "offDomain": "medpace.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 73,
        "execution": 89,
        "representation": 37,
        "composite": 66
      },
      "detail": {
        "retrieval": {
          "score": 73,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 18 H2, 4 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 27 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Medpace), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 3,
              "reachable": 3,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Centene",
      "domain": "centene.com",
      "ok": true,
      "finalUrl": "https://www.centene.com/",
      "offDomain": "centene.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 59,
        "representation": 8,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 616 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 61 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 150 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 616 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Molina Healthcare",
      "domain": "molinahealthcare.com",
      "ok": true,
      "finalUrl": "https://www.molinahealthcare.com/",
      "offDomain": "molinahealthcare.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 62,
        "representation": 8,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 14 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 717 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 17 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 717 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "DaVita",
      "domain": "davita.com",
      "ok": true,
      "finalUrl": "https://davita.com/",
      "offDomain": "davita.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 87,
        "representation": 34,
        "composite": 64
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 20 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 758 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 18 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 144 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 758 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 34,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (DaVita), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Universal Health Services",
      "domain": "uhs.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Henry Schein",
      "domain": "henryschein.com",
      "ok": true,
      "finalUrl": "https://www.henryschein.com/",
      "offDomain": "henryschein.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 56,
        "representation": 10,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 26 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "11 H1, 14 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 778 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "92% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (11)"
            },
            {
              "sev": "error",
              "label": "13 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot timeout, ClaudeBot timeout, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 778 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Owens & Minor",
      "domain": "owens-minor.com",
      "ok": true,
      "finalUrl": "https://www.owens-minor.com/",
      "offDomain": "owens-minor.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 65,
        "representation": 30,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 79,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Article, Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 2 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 410 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,210 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 410 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 30,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (owensminor), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"owensminor\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ramsay Health Care",
      "domain": "ramsayhealth.com",
      "ok": true,
      "finalUrl": "https://www.ramsayhealth.com/",
      "offDomain": "ramsayhealth.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 41,
        "execution": 62,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 41,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "5 H1, 1 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 570 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 146 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 8 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (5)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "3 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 570 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Sinopharm",
      "domain": "sinopharm.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Kaiser Permanente",
      "domain": "kaiserpermanente.org",
      "ok": true,
      "finalUrl": "https://healthy.kaiserpermanente.org/front-door",
      "offDomain": "healthy.kaiserpermanente.org",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 69,
        "representation": 29,
        "composite": 54
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Article.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "26 of 32 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 12 H2, 26 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 59 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 120 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 84 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 29,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "4 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 3,
              "confirmed": 0,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 500,
                  "state": "dead"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Veeva Systems",
      "domain": "veeva.com",
      "ok": true,
      "finalUrl": "https://www.veeva.com/",
      "offDomain": "veeva.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 90,
        "representation": 35,
        "composite": 63
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "23 of 138 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 10 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 292 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 19 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (22,334 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 90,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 35,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Veeva), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "25 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Tenet Healthcare",
      "domain": "tenethealth.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    }
  ]
}