{ "scan": "FTSE 100 — Crane Index (AI Visibility Suite)", "cohort": "ftse100", "date": "2026-09-01", "scanners": { "retrieval": "AI Search Readiness", "execution": "Agent Readiness", "representation": "Brand Representation" }, "concurrency": 10, "pages": 1, "basis": "page", "aggregate": { "scannedRequested": 79, "reachable": 40, "unreachable": 39, "retrieval": { "n": 40, "min": 13, "max": 77, "median": 48, "mean": 49, "ge70": 2, "b5569": 14, "b4054": 14, "lt40": 10, "below55": 24, "ge90": 0 }, "execution": { "n": 40, "min": 30, "max": 89, "median": 64, "mean": 63, "ge70": 7, "b5569": 28, "b4054": 1, "lt40": 4, "below55": 5, "ge90": 0 }, "representation": { "n": 40, "min": 8, "max": 46, "median": 14, "mean": 20, "ge70": 0, "b5569": 0, "b4054": 4, "lt40": 36, "below55": 40, "ge90": 0 }, "composite": { "n": 40, "min": 21, "max": 64, "median": 43, "mean": 44, "ge70": 0, "b5569": 8, "b4054": 18, "lt40": 14, "below55": 32, "ge90": 0 } }, "escalations": [], "recoveries": [], "companies": [ { "name": "AstraZeneca", "domain": "astrazeneca.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "AWS CloudFront or AWS WAF" }, { "name": "Shell", "domain": "shell.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "HSBC Holdings", "domain": "hsbc.com", "ok": true, "finalUrl": "https://www.hsbc.com/", "offDomain": "hsbc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 62, "execution": 68, "representation": 10, "composite": 47 }, "detail": { "retrieval": { "score": 62, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 68, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Videoobject.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "58 of 107 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 18 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 48 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 147 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 14 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Unilever", "domain": "unilever.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "BP", "domain": "bp.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "AWS CloudFront or AWS WAF" }, { "name": "Rio Tinto", "domain": "riotinto.com", "ok": true, "finalUrl": "https://www.riotinto.com/", "offDomain": "riotinto.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 46, "execution": 62, "representation": 13, "composite": 40 }, "detail": { "retrieval": { "score": 46, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "33 of 58 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 10 H2, 10 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 18 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 150 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "97% of 34 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "GSK", "domain": "gsk.com", "ok": true, "finalUrl": "https://www.gsk.com/en-gb/", "offDomain": "gsk.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 89, "representation": 37, "composite": 64 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 67, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 12 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 3 H2, 11 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 10 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 80 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "9% of 11 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "3 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "10 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (GSK plc), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Diageo", "domain": "diageo.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "British American Tobacco", "domain": "bat.com", "ok": true, "finalUrl": "https://www.bat.com/", "offDomain": "bat.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 68, "representation": 28, "composite": 53 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 42 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 22 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 31 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 151 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "65% of 26 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "9 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (British American Tobacco), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "19 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Glencore", "domain": "glencore.com", "ok": true, "finalUrl": "https://www.glencore.com/", "offDomain": "glencore.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 32, "execution": 62, "representation": 13, "composite": 36 }, "detail": { "retrieval": { "score": 32, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 13 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 789 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 8 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 63 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 6 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "6 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 789 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "National Grid", "domain": "nationalgrid.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Reckitt", "domain": "reckitt.com", "ok": true, "finalUrl": "https://www.reckitt.com/", "offDomain": "reckitt.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 77, "execution": 63, "representation": 37, "composite": 59 }, "detail": { "retrieval": { "score": 77, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 78, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "21 of 46 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 22 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 811 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 22 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 101 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 62 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (70 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 811 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Reckitt.com), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "London Stock Exchange Group", "domain": "lseg.com", "ok": true, "finalUrl": "https://www.lseg.com/en", "offDomain": "lseg.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 68, "representation": 8, "composite": 44 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 39, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 16 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 15 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 581 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 48 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 128 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "86% of 14 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "2 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 581 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "RELX", "domain": "relx.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Rolls-Royce Holdings", "domain": "rolls-royce.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "BAE Systems", "domain": "baesystems.com", "ok": true, "finalUrl": "https://www.baesystems.com/", "offDomain": "baesystems.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 14, "execution": 34, "representation": 15, "composite": 21 }, "detail": { "retrieval": { "score": 14, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 25, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 6 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "fail", "weight": 1, "detail": "No title tag found.", "rec": "Add a descriptive title tag." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "partial", "weight": 0.5, "detail": "No lists, landmarks or header tables found.", "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly." } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 50, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (1,038 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "fail", "weight": 1, "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.", "rec": "Remove the noindex directive; a noindexed page cannot be cited." }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "Page is set to noindex (excluded from search and AI)" }, { "sev": "error", "label": "Missing title tag" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~6 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Barclays", "domain": "home.barclays", "ok": true, "finalUrl": "https://home.barclays/", "offDomain": "home.barclays", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 30, "representation": 13, "composite": 32 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "19 of 39 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 14 H2, 27 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 43 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 139 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "94% of 16 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Lloyds Banking Group", "domain": "lloydsbankinggroup.com", "ok": true, "finalUrl": "https://www.lloydsbankinggroup.com/", "offDomain": "lloydsbankinggroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 24, "execution": 34, "representation": 15, "composite": 24 }, "detail": { "retrieval": { "score": 24, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "1 H1, 0 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 46 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 28 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 67, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (24,064 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, no viewport, lang set.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~46 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "NatWest Group", "domain": "natwestgroup.com", "ok": true, "finalUrl": "https://www.natwestgroup.com/", "offDomain": "natwestgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 71, "execution": 69, "representation": 45, "composite": 62 }, "detail": { "retrieval": { "score": 71, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 75, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "39 of 42 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 10 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 13 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 142 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "79% of 39 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "8 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 45, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 79, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (NatWest Group) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "12 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 2, "confirmed": 1, "dead": 2, "links": [ { "host": "linkedin.com", "status": 404, "state": "dead" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 404, "state": "dead" }, { "host": "facebook.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Standard Chartered", "domain": "sc.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Prudential", "domain": "prudentialplc.com", "ok": true, "finalUrl": "https://www.prudentialplc.com/en/", "offDomain": "prudentialplc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 62, "representation": 13, "composite": 39 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "17 of 51 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "5 H1, 8 H2, 20 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 47 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 155 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "92% of 39 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (5)" }, { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "3 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Aviva", "domain": "aviva.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Legal & General", "domain": "legalandgeneral.com", "ok": true, "finalUrl": "https://www.legalandgeneral.com/", "offDomain": "legalandgeneral.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 62, "representation": 13, "composite": 47 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 25, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "21 of 22 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 19 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 76 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 155 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 10 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Vodafone Group", "domain": "vodafone.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Tesco", "domain": "tesco.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Compass Group", "domain": "compass-group.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Experian", "domain": "experianplc.com", "ok": true, "finalUrl": "https://www.experianplc.com/", "offDomain": "experianplc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 13, "execution": 34, "representation": 15, "composite": 21 }, "detail": { "retrieval": { "score": 13, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 25, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 6 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "fail", "weight": 1, "detail": "No title tag found.", "rec": "Add a descriptive title tag." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "partial", "weight": 0.5, "detail": "No lists, landmarks or header tables found.", "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly." } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 46, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "fail", "weight": 1, "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.", "rec": "Remove the noindex directive; a noindexed page cannot be cited." }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "Page is set to noindex (excluded from search and AI)" }, { "sev": "error", "label": "Missing title tag" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~6 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Ashtead Group", "domain": "ashtead-group.com", "ok": true, "finalUrl": "https://ir.sunbeltrentals.com/", "offDomain": "ir.sunbeltrentals.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 58, "representation": 25, "composite": 49 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 44, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 13 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 11 H2, 16 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 527 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 37 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 227 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 3 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 527 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Sunbelt Rentals Holdings, Inc.), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "3i Group", "domain": "3i.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Anglo American", "domain": "angloamerican.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Associated British Foods", "domain": "abf.co.uk", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Auto Trader Group", "domain": "autotrader.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Bunzl", "domain": "bunzl.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Centrica", "domain": "centrica.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Coca-Cola HBC", "domain": "coca-colahellenic.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Croda International", "domain": "croda.com", "ok": true, "finalUrl": "https://www.croda.com/en-gb", "offDomain": "croda.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 60, "execution": 62, "representation": 25, "composite": 49 }, "detail": { "retrieval": { "score": 60, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 33, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "24 of 30 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 21 H2, 11 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 18 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 112 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 24 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (3,196 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Croda), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Halma", "domain": "halma.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Haleon", "domain": "haleon.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "InterContinental Hotels Group", "domain": "ihgplc.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Imperial Brands", "domain": "imperialbrandsplc.com", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Informa", "domain": "informa.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "International Consolidated Airlines Group", "domain": "iairgroup.com", "ok": true, "finalUrl": "https://www.iairgroup.com/", "offDomain": "iairgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 40, "execution": 68, "representation": 8, "composite": 39 }, "detail": { "retrieval": { "score": 40, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 5 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 447 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 52 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 8 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "67% of 6 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "2 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 447 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Intertek Group", "domain": "intertek.com", "ok": true, "finalUrl": "https://www.intertek.com/", "offDomain": "intertek.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 63, "representation": 8, "composite": 39 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "23 of 25 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 19 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 8 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "93% of 28 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "2 images missing alt text" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "JD Sports Fashion", "domain": "jdplc.com", "ok": true, "finalUrl": "https://www.jdplc.com/", "offDomain": "jdplc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 50, "execution": 68, "representation": 13, "composite": 44 }, "detail": { "retrieval": { "score": 50, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 17 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 782 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 44 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 161 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 17 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider, diffbot, imagesiftbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 782 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Kingfisher", "domain": "kingfisher.com", "ok": true, "finalUrl": "https://www.kingfisher.com/", "offDomain": "kingfisher.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 60, "execution": 62, "representation": 35, "composite": 52 }, "detail": { "retrieval": { "score": 60, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 23 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 6 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 125 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 64 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 35, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Kingfisher group), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 50, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Landsec", "domain": "landsec.com", "ok": true, "finalUrl": "https://www.landsec.com/en", "offDomain": "landsec.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 33, "execution": 56, "representation": 18, "composite": 36 }, "detail": { "retrieval": { "score": 33, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 223 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 207 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (10,180 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "Thin content (under 250 words)" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 56, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 223 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 50, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 18, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "M&G", "domain": "mandg.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Marks & Spencer", "domain": "marksandspencer.com", "ok": true, "finalUrl": "https://www.marksandspencer.com/", "offDomain": "marksandspencer.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 87, "representation": 13, "composite": 48 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 13 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 23 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 71 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 162 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 45 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "69 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Mondi", "domain": "mondigroup.com", "ok": true, "finalUrl": "https://www.mondigroup.com/", "offDomain": "mondigroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 71, "representation": 13, "composite": 44 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "21 of 33 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 14 H2, 20 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 39 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 192 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 26 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (4,006 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Next", "domain": "nextplc.co.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Pearson", "domain": "pearson.com", "ok": true, "finalUrl": "https://www.pearson.com/en-us", "offDomain": "pearson.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 62, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 111 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 26 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 85, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Persimmon", "domain": "persimmonhomes.com", "ok": true, "finalUrl": "https://www.persimmonhomes.com/", "offDomain": "persimmonhomes.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 62, "representation": 46, "composite": 58 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 67, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "7 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 19 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 836 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 36 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 51 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 836 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 46, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Persimmon Homes), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com", "linkedin.com" ], "confirmedHosts": [ "twitter.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Phoenix Group", "domain": "thephoenixgroup.com", "ok": true, "finalUrl": "https://www.standardlifeplc.com/", "offDomain": "standardlifeplc.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 71, "representation": 36, "composite": 57 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 44, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "The page references a subject, but the schema is otherwise flat.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "32 of 52 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 16 H2, 15 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 40 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 215 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (76,440 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 36, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 71, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Standard Life plc), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "pass", "weight": 1.5, "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.", "rec": null } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "7 sameAs link(s), but none to an authoritative home.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 30, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "12 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "partial", "weight": 0.5, "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Rentokil Initial", "domain": "rentokil-initial.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Rightmove", "domain": "rightmove.co.uk", "ok": true, "finalUrl": "https://www.rightmove.co.uk/", "offDomain": "rightmove.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 65, "representation": 15, "composite": 41 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 10 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 610 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 85 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 73 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 4 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (146,973 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, ccbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 610 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (training/other crawlers blocked (gptbot, ccbot).)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Sage Group", "domain": "sage.com", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Schroders", "domain": "schroders.com", "ok": true, "finalUrl": "https://www.schroders.com/en/global/individual/", "offDomain": "schroders.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 65, "execution": 65, "representation": 33, "composite": 54 }, "detail": { "retrieval": { "score": 65, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 39, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "No logo and contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "21 of 39 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 19 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 47 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 58 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "No images to assess.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 33, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Schroders), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Segro", "domain": "segro.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Severn Trent", "domain": "severntrent.com", "ok": true, "finalUrl": "https://www.severntrent.com/", "offDomain": "severntrent.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 32, "execution": 59, "representation": 8, "composite": 33 }, "detail": { "retrieval": { "score": 32, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "1 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 1 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 429 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 135 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 9 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 59, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "4 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 429 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Smith & Nephew", "domain": "smith-nephew.com", "ok": true, "finalUrl": "https://www.smith-nephew.com/en/", "offDomain": "smith-nephew.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 43, "execution": 68, "representation": 13, "composite": 41 }, "detail": { "retrieval": { "score": 43, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "18 of 22 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 16 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 61 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 127 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 116 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" }, { "sev": "warning", "label": "6 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Smiths Group", "domain": "smiths.com", "ok": true, "finalUrl": "https://www.smiths.com/", "offDomain": "smiths.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 68, "representation": 10, "composite": 42 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "25 of 38 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 14 H2, 11 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 955 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 41 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 180 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 128 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 955 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "SSE", "domain": "sse.com", "ok": true, "finalUrl": "https://www.sse.com/", "offDomain": "sse.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 36, "execution": 68, "representation": 13, "composite": 39 }, "detail": { "retrieval": { "score": 36, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 7 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 899 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 6 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 63, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, no viewport, lang set.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 899 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "St James's Place", "domain": "sjp.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Taylor Wimpey", "domain": "taylorwimpey.co.uk", "ok": true, "finalUrl": "https://www.taylorwimpey.co.uk/", "offDomain": "taylorwimpey.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 65, "execution": 83, "representation": 41, "composite": 63 }, "detail": { "retrieval": { "score": 65, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 78, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Homeandconstructionbusiness.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 1 H2, 14 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 629 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 59 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 167 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (8,870 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 629 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 41, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Taylor Wimpey), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "United Utilities", "domain": "unitedutilities.com", "ok": true, "finalUrl": "https://www.unitedutilities.com/", "offDomain": "unitedutilities.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 68, "representation": 10, "composite": 42 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "16 of 24 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 12 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 903 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 43 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 214 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 20 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 903 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": true } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "tdmrep-unmeasured" ] }, { "name": "Whitbread", "domain": "whitbread.co.uk", "ok": true, "finalUrl": "https://www.whitbread.co.uk/", "offDomain": "whitbread.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 79, "representation": 40, "composite": 62 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation, Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "pass", "weight": 1, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Article.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "21 of 32 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 6 H2, 6 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 838 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 20 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 20 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (47,631 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 838 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 40, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Whitbread PLC), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "2 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 70, "checks": [ { "label": "Credentialed authorship", "status": "pass", "weight": 1.5, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 1, "confirmed": 0, "dead": 1, "links": [ { "host": "twitter.com", "status": 404, "state": "dead" }, { "host": "linkedin.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "WPP", "domain": "wpp.com", "ok": true, "finalUrl": "https://www.wpp.com/en", "offDomain": "wpp.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 58, "representation": 8, "composite": 35 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 208 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 59 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 311 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, ccbot), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 208 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, ccbot).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "J Sainsbury", "domain": "sainsburys.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Antofagasta", "domain": "antofagasta.co.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Fresnillo", "domain": "fresnilloplc.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Spirax Group", "domain": "spiraxgroup.com", "ok": true, "finalUrl": "https://www.spiraxgroup.com/", "offDomain": "spiraxgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 40, "execution": 69, "representation": 13, "composite": 41 }, "detail": { "retrieval": { "score": 40, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "17 of 29 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 13 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 810 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 74 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 312 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 12 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 810 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "DCC", "domain": "dcc.ie", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Melrose Industries", "domain": "melroseplc.net", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Vistry Group", "domain": "vistrygroup.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Berkeley Group", "domain": "berkeleygroup.co.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Beazley", "domain": "beazley.com", "ok": true, "finalUrl": "https://www.beazley.com/", "offDomain": "beazley.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 28, "execution": 55, "representation": 15, "composite": 33 }, "detail": { "retrieval": { "score": 28, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 4 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 681 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 18 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (23,974 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 55, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 681 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": false, "consistent": null, "note": "browser-ua-unreadable" }, "flags": [] }, { "name": "Admiral Group", "domain": "admiralgroup.co.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Convatec", "domain": "convatecgroup.com", "ok": true, "finalUrl": "https://www.convatecgroup.com/", "offDomain": "convatecgroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 62, "execution": 53, "representation": 24, "composite": 46 }, "detail": { "retrieval": { "score": 62, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 36, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 68, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "21 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Videoobject.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 49 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 15 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 854 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 47 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 128 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "98% of 203 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (176,446 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "5 images missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 53, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 854 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 24, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 29, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": false, "consistent": null, "note": "browser-ua-unreadable" }, "flags": [] }, { "name": "Weir Group", "domain": "global.weir", "ok": true, "finalUrl": "https://www.global.weir/", "offDomain": "global.weir", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 53, "execution": 76, "representation": 39, "composite": 56 }, "detail": { "retrieval": { "score": 53, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 72, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Corporation, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 54, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "The page references a subject, but the schema is otherwise flat.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "pass", "weight": 1.5, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 10 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 56 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 156 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (17,659 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 76, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 64, "checks": [ { "label": "Machine-readable action", "status": "partial", "weight": 2.5, "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "pass", "weight": 1, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 50, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~10 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Offerings described but not actionable (no price or Action)" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 39, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Weir | Mining technology for a sustainable future), but thin: no description.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): en.wikipedia.org.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "A registry link is confirmed, but no distinct profile source corroborates it.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 30, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 3, "confirmed": 1, "dead": 1, "links": [ { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 404, "state": "dead" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "en.wikipedia.org" ], "confirmedHosts": [ "en.wikipedia.org" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] } ] }